Piyush Pandey, considered the designer of Indian marketing, died at 70 on Friday. The Padma Shri recipient was credited with a few of the most renowned and popular projects.
Panday was the face of Ogilvy India for more than 40 years and was thought about among the most prominent figures in the marketing market. He had a deep understanding of Indian customers and changed English-centric projects into more relatable stories that showed daily life and feelings in India.
He signed up with signed up with Ogilvy in 1982 at the age of 27 atrying his had at cricket, tea tasing and building and construction. A few of his popular works consist of projects for brand names like Asian Paints (“Har khushi mein sounded laaye”), Cadbury (“Kuch Khaas Hai”), Fevicol, and Hutch turned ads into cultural examples.
Pandey brought Hindi and colloquial Indian expressions into marketing, and included them with heat, humor and humankind.
Piyush Pandey’s tradition
Pandey was born in Jaipur and was presented to marketing early, when he and his sibling Prasoon voiced radio jingles for daily items.
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Under his vision and management, Olgivy India ended up being of the most granted companies worldwide. In 2018, Piyush Pandey and his sibling Prasoon ended up being the very first Asians to get the Lion of St. Mark at Cannes Lions, acknowledging a life time of imaginative accomplishment.
He likewise assisted craft among India’s the majority of remarkable political mottos, “Ab ki baar, Modi sarkar”, however his tradition depends on the generations of writers he motivated to look for credibility in the regional, the psychological, and the genuine.
When he stepped down as Executive Chairman of Ogilvy India in 2023 to presume an advisory function, it marked the peaceful closing of a chapter.
Pandey’s household was likewise deeply rooted in the arts. He was wed to Nita Pandey, and his brother or sisters consist of movie director Prasoon Pandey and singer-actor Ila Arun. Beyond marketing, he made periodic looks on screen.
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