New Delhi, Oct. 15 — RIMOWA is proud to unveil its new boutique in the Indian capital, offering discerning travellers an entry point into the German Maison’s enduring legacy. With its magnetic energy and standing as a global luxury epicentre, Delhi is the perfect place to build upon RIMOWA’s successful Indian debut in Mumbai two years ago.
“RIMOWA has long enjoyed a strong relationship with Indian clients, who are passionate travellers and deeply value craftsmanship. Its ethos has therefore found a natural resonance here,” says RIMOWA CEO Hugues Bonnet-Masimbert. “Building upon our rewarding experience in Mumbai, we look forward to opening our second Indian location in the vibrant city of Delhi.”
Reflecting on the association, Pranav Saboo, Managing Director & CEO, Ethos Lifestyle shared, “At Ethos, we deeply value heritage, craftsmanship, and timeless design that RIMOWA has exemplified for over a century. From its pioneering innovations to its iconic aesthetic, RIMOWA stands as a symbol of enduring excellence, perfectly resonating with our own ethos of curating the world’s finest luxury brands. We are proud to have been part of RIMOWA’s remarkable journey in India, starting with its debut in Mumbai, and are delighted to now celebrate the opening of its first boutique in Delhi, marking an exciting new chapter of growth and shared success.”
Nestled in one of the region’s most coveted locales, the new RIMOWA boutique embodies sophisticated design and luxury. Minimalist and airy, with titanium finishes throughout, the refined aesthetic speaks to the brand’s iconic design codes. In an intimate, bespoke setting, the German Maison showcases its newly launched Groove Collection of elegant leather bags, alongside RIMOWA’s latest lifestyle additions, and signature suitcase ranges, including the Distinct, Essential, Hybrid, Original, and Classic lines. RIMOWA’s commitment to innovation, durability and timeless aesthetics is evident in each meticulously engineered suitcase, designed to withstand the stringencies of modern travel while developing a beautiful patina over time – a special sign of a life well-travelled. A dedicated client care area for expert on-site repairs ensures that every suitcase will be well taken care of. To further underline this commitment of longevity and durability, RIMOWA launched the Lifetime guarantee on all suitcases purchased after July 25, 2022. Additionally, clients can instantly personalize their leather address tags with a complimentary heat embossing service, adding a special touch to their carefully selected luggage.
STORE ADDRESS:
RIMOWA Boutique
DLF Emporio, 245, First Floor, 4 Nelson Mandela Marg, Vasant Kunj, Delhi-110070
India
OPENING HOURS:
From Monday to Sunday 10:00am – 09:00pm
About RIMOWA
RIMOWA is a global leader in premium luggage. Since 1898, it has placed quality and innovation at its core to create functional tools for a lifetime of movement. In the 1920s, RIMOWA introduced aviation-inspired aluminium into the manufacture of its suitcases, an idea that revolutionised the industry and resulted in their iconic grooved aluminium design. In 2000, it pioneered again with the debut of the first polycarbonate suitcase. In 2017, RIMOWA joined LVMH; three years later, it launched Never Still, a collection of bags for daily use that heralded its evolution into a cult mobility brand. In 2023, RIMOWA introduced an unconditional lifetime guarantee covering all suitcases purchased from July 25, 2022. Designed and engineered in Germany, RIMOWA combines a legacy of craftsmanship with the rigours of modern technology.
RIMOWA.com
About Ethos Lifestyle
Incorporated on February 2, 2024, Ethos Lifestyle is a subsidiary of Ethos Limited (BSE: 543532; NSE: ETHOSLTD). Through Ethos Lifestyle, the company expands its footprint beyond horology into the realms of fine jewellery, travel, and fashion. The portfolio currently includes globally renowned luxury brands such as Messika and RIMOWA, bringing their distinctive craftsmanship and contemporary design sensibilities to discerning Indian consumers. With 2 monobrand boutiques in New Delhi and 1 in Mumbai, Ethos Lifestyle continues to curate exceptional experiences that embody luxury, style, and innovation in India.
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