Celebrating unapologetic voices, fearless attitudes, and breaking stereotypes across India
93.5 RED FM, India’s largest radio network, has unveiled its new campaign, “Keh Diya Na… Hum Nahi Sudhrenge”, a bold and witty celebration of individuality, resilience and authenticity. With this campaign, RED FM redefines a phrase often used negatively, turning it into a powerful statement of self-expression and unapologetic confidence.
At its core, “Keh Diya Na” evokes a spirited, witty attitude, while “Hum Nahi Sudhrenge” reflects RED FM’s ethos of breaking conventions, challenging stereotypes and celebrating people who dare to live life on their own terms.
The campaign’s vibrant, pop-culture-inspired visuals showcase a diverse mix of personalities, from students and creators to professionals, everyday heroes, and comic characters, each embodying individuality and fearlessness. With its quirky yet aspirational tone, the campaign aims to strike a strong emotional chord with both listeners and brand partners.
As part of its rollout, RED FM is leveraging its unmatched scale with presence across multiple cities and daily connection with millions of listeners. With over 5 million digital followers, the campaign is designed for high visibility across on-air, digital and on-ground platforms. It also builds on RED FM’s legacy of shaping cultural conversations, whether through its flagship festivals like Dugga Dugga and Red Raas or by reimagining viral trends into engaging, impactful content.
With “Keh Diya Na…Hum Nahi Sudhrenge”, RED FM reaffirms its position as India’s most fearless and entertaining radio network, one that thrives on bold content, quirky expression and the unapologetic celebration of individuality.
