SAPPE Brings Mogu to the Global Stage at Anuga 2025 Germany

BANGKOK, October 8, 2025 – (ACN Newswire) – Sappe PCL (SAPPE), Thailand’s leading innovator in drinks, showcased the strength of Thai drink development on the world phase as soon as again at Anuga 2025, the world’s biggest food and drink trade fair. Held from October 4 ~ 8, 2025 in Cologne, Germany, under the style “Sustainable Growth”the occasion collected more than 8,000 exhibitors from 110 nations.

SAPPE provided its renowned brand name Mogu Mogu, the world-famous Snackable Drink along with other popular brand names, highlighting the business’s ingenious spirit in the primary exhibit zone. The emphasize of the display was the main launch of Mogu Mogu’s brand-new international project, ‘Life’s too Short, You Got ta Chew,’ presented to a worldwide audience as part of SAPPE’s objective to bring Thai imagination and development to the worldwide drink market.

Ms Piyajit Ruckariyapong, CEO of Sappestated the Mogu cubicle drew strong attention from worldwide visitors with its dynamic, lively style that caught the brand name’s pleasant DNA. As the world’s very first Snackable Drink, Mogu commemorated the delight of chewing with interactive experiences like the ‘Play Game! ‘station, which welcomed guests to experience the brand name’s enjoyable and appealing character. The cubicle likewise included the launching screening of the brand-new ‘Life’s too Short, You Got ta Chew’ project movies, highlighting positivity, imagination, and playfulness – worths that line up carefully with SAPPE’s vision of developing a worldwide way of life brand name through development and psychological connection.

Taking part in Anuga 2025 marks another turning point in SAPPE’s journey to raise Thai development to the world phase. This year’s Anuga highlighted the crucial patterns forming the future of international food and drink – from plant-based variety and individualized nutrition to tidy label openness and sustainability as the brand-new requirement – all of which resonate with SAPPE’s dedication to boosting customer wellness through imaginative, sustainable items.

With circulation in over 100 nations, Mogu – the World-Famous Nata de Coco Snackable Drink – has actually ended up being a sign of Thai soft power and a leader in the international Snackable Drink classification. This year, SAPPE continues to broaden its worldwide footprint and enhance engagement with fans worldwide through the brand-new project ‘Life’s too Short, You Got ta Chew’, which gets in touch with the young generation’s way of life of Social Connection, FOMO (Fear of Missing Out) and Playful & & Fun energy. The project extends throughout crucial worldwide markets consisting of South Korea, Indonesia, France, and the United Kingdom, with immersive activations both online and offline.

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“Being part of Anuga this year reaffirms our pride as a Thai brand that can compete on the world stage,” stated Ms Ruckariyapong. “We believe in the power of innovation, creativity, and determination to continuously deliver happiness and value to consumers around the world.”

In addition to the international spotlight on Mogu Mogu, SAPPE presented brand-new item developments such as Mogu Candy and Mogu Pretzel, extending the brand name’s spirited principle into brand-new formats. Visitors likewise took pleasure in SAPPE’s popular drink lines consisting of Sappe Aloe Vera Drink, Sappe Beauti, and All Coco, showing the business’s dedication to quality and imagination in every item.

Anugaheld biennially in Cologne, has actually been the world’s leading food and drink trade fair for over 106 years, because its launching in 1919. The occasion continues to act as an essential platform driving development and setting worldwide criteria for the market. SAPPE’s involvement highlights its objective to get in touch with worldwide partners, enhance the existence of Thai brand names in worldwide markets, and position itself as a business driven by development, sustainability, and the happy spirit of the ‘Home of Innovators.’

Through its existence at Anuga 2025, SAPPE continues to influence and provide joy to customers around the world – one bottle of Mogu at a time.

About SAPPE

Sappe PCL (SAPPE) is a leading Thai drink innovator and the developer of the “Snack Drink” classification through its renowned worldwide brand name, Mogu Mogu, now exported to over 100 nations throughout Asia, Europe, the Middle East, and beyond. The business concentrates on fruit juice and practical health drinks developed to serve the progressing way of life requirements of modern-day customers all over the world.

SAPPE’s varied portfolio consists of worldwide acknowledged brand names such as Mogu Mogu, the world’s very first snackable beverage; Sappe Aloe Vera, understood for its rejuvenating taste and natural active ingredients; and Sappe Beauti, a practical beverage line concentrated on health, health, and ladies empowerment. Headquartered in Bangkok, Thailand, SAPPE is noted on the Stock Exchange of Thailand (SET) under the sign SAPPE.

Driven by development, deep customer insights, and a strong dedication to sustainability, SAPPE runs with a well balanced concentrate on item development, financial efficiency, social obligation, and ecological effect. The business thinks that constructing a sustainable future starts with valuing individuals, accepting variety, and leading with credibility, imagination, and the nerve to drive favorable modification. SAPPE’s objective is to motivate lives worldwide one significant drink at a time.

Sappe authorities: https://www.sappe.com/en/
Facebook: https://www.facebook.com/sappeplayground
Instagram: https://www.instagram.com/mogumogu_global/
Line: https://shop.line.me/@sappeonline
Shopee: https://shopee.co.th/sappe.official

Email: corpcom@sappe.com

Sappe PCL [SET: SAPPE, SAPPE/F, SAPPE-R] https://www.sappe.com/en/

Subject: Trade Show or Conference