HONG KONG, Oct 2, 2025 – (ACN Newswire)–For a drink business, the obstacle of keeping core classification strengths while all at once checking out brand-new development opportunities is a long-lasting concern. IFBH Limited (“IFBH”, 6603. HK) has its own option. Just recently, INNOCOCO under lFBH Limited formally released 2 significant brand-new items, i.e. INNOCOCO electrolyte water, and at the same time revealed Teens in Times (TNT, an extremely popular young boy group in Asia) as its first-ever Asia-Pacific Brand Ambassador.
This effort not just provides IFBH’s extensive insights into “healthy drink “market, however likewise represents a positive preparation chosen by its management group led by the CEO, Mr. Pongsakorn Pongsak, in action to the marketplace pattern. From the outright leader in the coconut water market to a brand-new entrant in the practical drink market, IFBH is checking out a greater development ceiling for itself.
Buying the practical drink to introduce a brand-new development cycle
Presently, gaining from its accurate grasp of customers’ needs, the practical drink is broadening into a brand-new market at the speed of materially going beyond than that of standard classifications. According to CIC (China Insights Industry Consultancy Limited), the marketplace size of practical drink in Greater China is anticipated to be US$ 20.3 billion in 2025 and to increase to US$ 27 billion in 2029, with a compound yearly development rate of 7.5%. IFBH, which has actually regularly ranked initially in mainland China and 2nd internationally in the coconut water market for lots of successive years, is now broadening into the practical drink market with the launch of INNOCOCO electrolyte water. This relocation is not just a natural tactical development however likewise a method to take advantage of its fully grown supply chain, brand name strength, and channel resources to preemptively protect future development chances.
Unlike conventional hydration drinks on the marketplace, the brand-new INNOCOCO electrolyte water highlights a double”Natural+Functional” quality. It maintains genuine coconut water active ingredients, enhancing the brand name’s “natural and healthy” user understanding, while its “Double Electrolytes + B Vitamins” formula broadens the intake circumstance from basic thirst-quenching to high-frequency events like post-exercise healing and improved focus throughout research study or work. This tactically targets the intake upgrade needs of both Gen Z and city white-collar experts. This user-centric item extension not just decreases market education expenses for the brand-new item however likewise allows fast conversion leveraging the existing client base, injecting brand-new momentum into earnings development.
Concerning this, Mr. Pongsakorn Pongsak, CEO of IFBH Limited(the producer and supplier of the INNOCOCO brand name ), stated,” This is more than simply a brand-new item launch; it’s a brand name refresh. It symbolizes our advancement from a relied on coconut water brand name into a thoughtful buddy for today’s lively generation.” This remark specifically highlights the core of IFBH’s tactical relocation– a shift from a “single classification” towards “varied portfolio”, intending to open higher development capacity through diversity.
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Empowered by Teens in Times(TNT)to trigger the youth market
The consultation of Teens in Times(TNT) as brand name ambassador is an accurate transfer to reach the target market. “Through Teens in Times (TNT) working as our brand name ambassador, we will bring INNOCOCO closer to young customers than ever previously.” Mr. Pongsakorn Pongsak stated.
As a super-popular idol group in the Asia-Pacific area, Teens in Times (TNT) boasts a huge fan base and holds substantial impact and high topicality amongst young Chinese customers. By partnering with them, IFBH gains multi-faceted advantages in brand name renewal, social networks buzz, and cross-border impact, enabling the brand-new item to quickly permeate target customer circles. This produces an effective trifecta of “Product+Celebrity+Scenario”. On the day the collaboration was revealed, the hashtag #INNOCOCOunderIFBHwelcomeTNTasbrandAmbassador # rapidly skyrocketed to the Top 6 on Weibo Hot Search, amassing over 130 million checks out and straight driving a sharp boost in traffic and orders for the INNOCOCO authorities flagship shop, tangibly showing the marketplace effect of the recommendation.
It deserves keeping in mind that while releasing brand-new items and marketing projects, IFBH keeps a balance in between short-term efficiency and long-lasting development. In the very first half of 2025, IFBH attained income of US$ 94.5 million, a 31.5% year-on-year boost, with an adjusted net earnings of US$ 18.9 million, up 13.9% year on year. The robust development of its core service offers a strong structure for promoting brand-new items.
With the launch of INNOCOCO electrolyte water, reinforced by its existing channel structure and brand-new collaborations, IFBH is developing an advancement pattern driven by both “Brand Momentum” and “Channel Velocity”. This not just guarantees sales development however likewise suggests a synchronised upgrade in IFBH’s brand name power and channel abilities, possibly resulting in greater gross margins, faster stock turnover, and more powerful danger durability.
In a drink market pestered by extreme homogenization, IFBH’s success is no mishap. From going into the practical drink sector to leveraging Teens in Times (TNT) to engage the youth market, each action shows the management’s deep market understanding and forward-thinking technique. Looking ahead, as IFBH accelerates its penetration into target audience through brand-new item promos, celeb recommendations, and brand name restoration, the Company is well-positioned to accomplish development in both earnings scale and success, more combining its leading market position.
Subject: Press release summary
Sectors: Food & & Beverage
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