The Hello Group India (THG India), a joint endeavor in between Sony Music Entertainment
India and worldwide home entertainment business The Hello Group happily reveals the finalizing of Raja Kumari, the Grammy-nominated, AMA-winning Indian-American artist, songwriter, and multidisciplinary entertainer, to a special around the world management and reservations deal.
Raja Kumari indications special around the world management and reservations handle The Hello Group India
An electrifying force in worldwide music, Raja Kumari bridges her Telugu heritage and Southern California upbringing through her signature blend of classical Indian dance rhythms– Bharatanatyam, Kuchipudi, and Kathak– with hip-hop, pop, R&B, and electronic textures. Called a kid prodigy by Ravi Shankar and a visiting entertainer by age 10, she has actually become among the most crucial cultural writers of her generation.
Her profession has actually covered songwriting with titans Timbaland, Dr. Dre, Gwen Stefani, Fall Out Boy (“Centuries”– BMI Pop Award), Fifth Harmony, Twin Shadow, and John Legend, while likewise developing herself as a solo leader with breakout anthems like NRI, City Slums, and Peace. With over 327 million worldwide streams and 1.7 million regular monthly Spotify listeners, Raja has actually carried out at noteworthy occasions such as Coachella, Wireless Festival, and India’s NH7– ending up being the very first Indian
female rap artist ever to do so. In 2025, Kumari ended up being the very first South Asian artist to win an American Music Award (AMA) for Favorite Soundtrack for Renegade (We Never Run) from Arcane: League of Legends– Season 2 (2025 ). Other current accomplishments consist of making up Firestorm for Telugu smash hit They Call Him OG that skyrocketed to # 2 worldwide on YouTube, adding to the soundtrack of Netflix’s upcoming Bads of Bollywood and establishing her own label Godmother Records.
Now, through her collaboration with The Hello Group– an entity constructed to promote South Asian artists with worldwide prospective and powered by THG’s around the world facilities– Raja Kumari is set to open the next chapter of her profession. With brand-new global releases, international touring, and groundbreaking cross-cultural partnerships in movement, she bases on the cusp of sealing her location not just as a home name throughout South Asia, however as a pioneering force for South Asian
representation in international popular song.
Raja Kumari stated: “My profession has actually constantly covered the world, bridging cultures and audiences, and I’ve long been looking for the ideal partner who really comprehends the vision and requirements of my brand name. I’m delighted to sign up with forces with Taylor Jones, Sherish Shaikh and The Hello Group – I eagerly anticipate developing a tradition together and continuing my objective of bringing Indian music, style and
culture to the World”.
Taylor Jones, CEO of THG, stated: “Raja Kumari is an uncommon and remarkable skill. She embodies the essence of worldwide combination– deeply rooted in Indian heritage while forming the future of worldwide pop and hip-hop. Her artistry, cultural vision, and credibility make her among the most essential South Asian voices in the market. At THG India, we are devoted to broadening her reach, constructing a customized worldwide method, and supporting her next wave of cultural effect. We are honored to invite her to THG.”
The finalizing marks another turning point for THG India as it continues to promote pioneering South Asian artists while producing crossover chances with international audiences.
Check Out: Raja Kumari drops ‘LA INDIA’ with couture collection commemorating Indian identity
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