“We’re not here to duplicate the errors– we’re here to own the meme and do it right,” LimeWire’s COO stated in a declaration
Fyre Festival 2017 © William N. Finlay IV/ZUMA Wire
In today’s WTF classification: LimeWire has actually obtained the Fyre Festival brand name. The file-sharing business, which relaunched in 2022, had actually won a competitive bidding war for the brand name behind one of the most notorious celebrations of perpetuity.
According to a release, LimeWire and Fyre will start a brand-new chapter “grounded in innovation, openness and a funny bone.” LimeWire likewise explains they wish to protect its past while taking the brand name into the future.
“Fyre ended up being a sign of buzz failed, however it likewise made history,” LimeWire CEO Julian Zehetmayr stated in a declaration. “We’re not bringing the celebration back– we’re bringing the brand name and the meme back to life. This time with genuine experiences, and without the cheese sandwiches.”
According toQuick Company,Ryan Reynolds’ imaginative firm Maximum Effort had actually likewise bid on the Fyre Festival brand name. Reynolds and Maximum Effort have had a longstanding fascination with the stopped working celebration, referencing Netflix’sFyredocumentary memes in a 2019 advertisement for his brand name Aviation Gin. Zehetmayr exposed that Maximum Effort contacted us after LimeWire outbid the firm and the 2 entities have actually considering that worked together on a brand-new Visa advertisement that Reynolds tells, which reimagines Visa’s motto “It’s all over you wish to be.”
“Congrats to LimeWire for their winning quote for Fyre Fest,” Reynolds stated in a declaration. “I anticipate attending their very first occasion however will be bringing my own scheme of water.”
LimeWire has yet to expose more prepare for Fyre Festival, though the release on the acquisition assures one that “broadens beyond the digital world and use real-world experience.” There is a wait-list open at the Fyre Festival site for early gain access to and special updates.
“We’re not here to duplicate the errors– we’re here to own the meme and do it right,” LimeWire COO Marcus Feistl stated in a declaration. “Fyre ended up being a sign of whatever that can fail. Now it’s our possibility to reveal what occurs when you match cultural significance with genuine execution.”
From Wanderer United States.