Yara India, Dr Bhimrao Ambedkar University ink pact for farmer awareness programs.
Yara India, a subsidiary of Yara International, has actually signed a memorandum of understanding(MoU) with Dr Bhimrao Ambedkar University, Agra. The cooperation intends to release a thorough farmer awareness program concentrated on the well balanced usage of fertilisers, crop nutrition management, soil health and sustainable farming practices.
Through this effort, Yara and the university look for to inform and empower the farming neighborhood by means of a series of devoted radio broadcasts on the university’s neighborhood radio station.
The 12-month program, starting in September 2025 and going through August 2026, will include 180 episodes, each 30 minutes in length, broadcast on University Community Radio (UCR) 90.4 Agra Ki Awaz.
The material will consist of clinical talks, interviews, panel conversations, success stories of progressive farmers and outreach sections, all developed to offer important details on well balanced fertiliser usage and excellent farming practices. All broadcasts will be provided in Hindi.
Estimating Sanjiv Kanwar, Managing Director of Yara South Asia, a media declaration stated, “Beyond providing quality items, we are purchasing empowering farmers with important understanding through this awareness program. This effort will straight add to boosted efficiency, enhanced incomes, and the long-lasting wellness of the farming neighborhood.”
Ashu Rani, Vice-Chancellor of Dr Bhimrao Ambedkar University, stated, “This partnership will enable us to reach a larger audience of farmers and offer them with the understanding they require to optimise their farming practices and enhance their incomes.”
In addition to the radio broadcasts, the collaboration will consist of a minimum of 10 outreach programs, enabling direct engagement with farmers.
Released on September 12, 2025
