India, June 20 —
[Bangalore, 20th June, 2025] – Rumi- The Spirit of Awadh, a brand known for its deep cultural ethos and authentic Awadhi, Mughlai, and North Indian cuisine, has taken an unprecedented route to promote“Dastan-e-Aam”, a special dastangoi evening by the celebratedDr. Himanshu Bajpai.Rumi’s creative foray in transit media positions it as a pioneer in the F&B industry merging culinary art with India’s rich oral traditions.
The campaign aims to bring alive the essence of dastangoi, a 13th-century Urdu storytelling art form inviting audiences to participate in an interactive contest & win exclusive Rumi vouchers, helping create a more meaningful relation with the brand beyond visual recall.
“At Rumi, we are always on the look out for something exciting & new and culturally deep & reviving. Dastangoi events which we have hosted so far have been our hero-move to engage maximum people for a more immersive and wholesome experience beyond food. With Rumi, we aim to build a community rich in history, art and food”, saidMr Rajnish Kumar, Partner at Rumi-Spirit of Awadh
“This bus branding initiative/ campaign is live at a key route covering Electronic City – Silkboard- KR Puram- Hebbal- Yelahanka- Airport (almost 60 kms stretch) ensuring high visibility & maximum engagement by a diverse urban audience – from daily officegoers to culture-seeking millennials”,he added.
This initiative sets a new precedent for experiential and cultural marketing in the F&B space, showcasing how brands can use potential marketing channels/ mediums with OOH creativity to deliver memorable campaigns.
Event Details:
Dastan-e-Aamfeaturing Dr. Himanshu Bajpai
Date:29th June, Sunday
Time:7pm onwards
Venue: Sakura Complex, 1st Floor. 2M-317, NGEF Layout, East, Bengaluru, Karnataka 560043
For further media queries, please reach out to-
TulikaBhaduri
Ph-8101749916
Email-tulika@teampumpkin.com