WEBWIRE – Monday, September 4, 2023
Sports are always in season for American Express Card Members and fans. With the action of the US Open Tennis Championships here and the 2023-24 NBA Season around the corner, Amex has debuted three new ad spots.
The ads tell the story of a mother and daughter as they bond over their shared passion for sports. They follow the duo while attending a US Open tennis match and NBA basketball games together.
Viewers get to share their front-row seat as they experience how sports are made even better when youre with Amex. From exclusive access to event presales, to dedicated venue entryways, to Card Member lounges, Amex can help make sporting events even more epic.*
Sports have the power to connect communities around the world. Were excited to launch these high-energy, contextually relevant ad spots that show a mother and daughter building their connection through a shared love of sports, said Jessica Ling, Senior Vice President of Global Brand Advertising at American Express. We hope by watching these stories, viewers will get a taste of the energy and excitement that comes with experiencing sports with Amex.
Directed by Nicole Ackerman with Merman Pictures, the campaign is now airing during the US Open and across select television networks, streaming services, and Amex social channels.
Watch the ad spot below and click CC for closed captioning.
*Benefits can vary by Card and are only available for select experiences and venues. To view complete details and terms, visit here