Your membership website is the same way — except instead of your next binge-read, it’s your income on the line, and those recruits are customers.
So you have to market. You have to hit the ground running and hustle to get more people in the door so your website doesn’t stagnate and dash your dreams (along with your revenue).
How do you market a membership website?
Membership websites aren’t that different from marketing your online courses. In fact, you can use many of the same tactics with little-to-no augmentation to promote your membership website. In some cases, the strategies are identical.
But the critical part to remember about marketing your membership is this:
The best marketing strategies work in synergy with other marketing strategies. There’s nothing wrong with only focusing on one thing — like blogging and SEO — but to make the most out of your efforts, you should be tying in as many marketing activities as you can.
For example, just in this list of their top priorities, you can see multiple forms of marketing.
# Content marketing: blog creation, content distribution, creation, and long-form.
# Visual marketing: infographics
# Video marketing: how-to videos and webinars
# Search engine marketing: growing SEO
And that’s not even considering the various channels where they have to invest their funds. Those are just as diverse as their priorities, with the majority of professionals investing in their websites, email marketing, event marketing, and field sales.
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