Beauty Influencer Shagun Gupta today officially launched Nouveau Contour, the masters in permanent makeup (PMU). The brand officially forayed in India with an extravagant event at Taj Lands End Mumbai that saw full attendance from celebrated dermatologists, cosmetologists, makeup artists, socialites and beauticians. Headquartered in Netherlands, Nouveau Contour is the innovator and knowledge leader in permanent makeup. Shagun Gupta, a practicing aesthetician and micropigmentation specialist is the Indian partner for Nouveau Contour. She has been at the forefront of emerging techniques that has been immensely popular in the Indian beauty market. The first Nouveau Contour PMU centre has been launched in Mumbai.

Announcing the launch Shagun Gupta said, “We are delighted to partner with Nouveau Contour in India. Permanent makeup as a sector has significantly evolved over the years from modest procedure to a superior technique. Nouveau Contour has been the innovator in developing new techniques at the highest standards across the globe. We have seen a great demand for permanent make up applications in the Indian market, thanks to the changing lifestyle and trends. Presently we are in the process of launching 5 centres in Mumbai, Pune, New Delhi, Bengaluru and Raipur and plan to expand to 10 centres in the first year of operations. We are now celebrating the launch of our first centre in Mumbai. We are also pleased to introduce Nouveau Contour Fundamental and Advanced Training program in Permanent Cosmetics in India. We believe there will be great degree of acceptance for Nouveau Contour permanent make up applications in the Indian market”

Armand Hoes, CEO, Nouveau Contour said, “After having established our presence in 34 countries worldwide we are now pleased to introduce Nouveau Contour in India. We are privileged to partner with Shagun Gupta as she perfectly understands our brand values and treatment procedures. We are confident of her capabilities, passion and foresight to manage the brand in this region. I take this occasion to congratulate Shagun Gupta on the launch of Nouveau Contour centre in Mumbai. Nouveau Contour remains a leader in each of the countries we are presently distributed. We are extremely optimistic that India will be our biggest market for our global growth”.

Permanent makeup subtly gives your features a whole new shape and definition to boost your self confidence and also saves quite a bit of time on makeup applications. For those who are fed up drawing brows every single day due to hair loss then micopigmentation is the perfect solutions for your eyebrows. With permanent make-up this problem will disappear completely. With the micorpigmentation of lips you can make them look vivid and expressive again. Some of the bespoke packages include Eyelash Eyeliner, Plain Eyeliner, Lip Micro Pigmentation, Advanced Ombre Lips, Icy Lips and Fashion Powder Brows.

The development of micropigmentation and microblading has become one of the fastest growing specialties in the beauty industry worldwide. Semi permanent make up is increasingly being used to enhance natural look without having to carry around regular makeup applications. Nouveau Contour techniques create the most natural cosmetic solutions for anyone seeking permanent makeup. The treatment is safe and is carried out with the highest hygiene standards.

For over two decades Nouveau Contour has been the innovator in developing new techniques at the highest standards across the globe. It was the first to introduce the digital pigmentation device, the only one of its kind in the world of permanent makeup. As a premier brand, Nouveau Contour has since grown to be an international organization with the best production facilities for professional micropigmentation equipments, needles, pigments and training.