CareSmartz is a Proud Sponsor of the HHCN Home Care Conference

 CareSmartz is proud to be sponsoring the HHCN Home Care Conference in Chicago, IL, on December 9, 2021. This one-day conference will be an all-encompassing event where home care experts, executives, and professionals, will be sharing their take on non-medical home care trends and challenges in staffing, technology, sales, and marketing.

Every gathering like this is a step closer to CareSmartz360’s aspiration to be at the forefront of assisting the home care community in planning well for the present and future.

The participants can catch up with Ruby Mehta and Nicola Boyd from team CareSmartz at HHCN Home Care Conference.

Agenda and Speakers

Interim Healthcare’s Jennifer Sheets, Help at Home’s Tim O’Rourke, and CareAcademy’s Helen Adeosun will share the best-in-class recruitment and retention strategies for home care agencies.

The conversation with Right at Home’s Brian Petranick and Home Helpers’ Emma Dickison on home care research findings will set the stage for next year.

The 45-minute conversation with Polsinelli’s Angelo Spinola and Home Care’s future’s Cheryl Stanton will focus on the legal, legislative trends shaping home care’s future.

Colleen Lesher, the Divisional Director of Bickford Home Care, and Mark Goetz, the President and CEO of HomeCare Advocacy Network, will be branching out the opportunities within the intersection of home care and senior living.

Mertz-Taggar’s Cory Mertz and Bruce Vanderlaan will be sharing the home care M&A update.

Michael Trigilio, CEO of HouseWorks, and Kunu Kaushal, the Founder and CEO of Senior Solutions, will explore the benefits of investing in care management capabilities in 2022 and beyond.

About HHCN?

Home Health Care News (HHCN) is a pioneer focusing on news and information covering the senior in-home care industry.

Their news and perspective make them a go-to platform for industry professionals to gather the information they need to make informed decisions in their day-to-day business operations.

About CareSmartz360?

CareSmartz is a pioneer in the home care industry. Its innovative, cloud-based, HIPAA compliant software solution, CareSmartz360, integrates Scheduling, Accounting, Point of Care, and Time Tracking leveraging IVR & GPS-based smartphone application.

With an end-to-end solution spanning an Agency App for back-office functionality, client and family portals, and a Caregiver App for mobile care worker functionality, CareSmartz360 supports the 360-degree operational needs of the home care individual owners, agencies, and franchisors.

CareSmartz, Inc.

Elena Jonathon




  • Trade Shows & Events

Proud Immigrant Sisters Celebrate 10 Years in Business: Boral Agency

HOUSTONOct. 29, 2021PRLogWith only $300 and resilient personalities, the Boral sisters are proud to celebrate ten years in business.

These women have a long history of entrepreneurship, including working together to run their mother’s English tutoring business in Bolivia after losing her battle with cancer, which gave them the grit and determination needed to move to Houston and launch their agency with limited resources in 2011.

Boral Agency has come a long way since its humble start in 2011. They currently work with various B2B and B2C businesses, including those in the manufacturing, technology, construction, education, engineering, and healthcare industries. The agency has also received recognition from many prestigious organizations.

In 2015, Boral Agency was recognized by the Houston Hispanic Chamber and received the Emerging Business of the Year award. In 2016, the team was also invited to speak at the Houston Super Bowl Host Committee and NFL’s Playbook for Success Program.

In 2017, they decided to rebrand to Boral Agency to make it easier to identify them as a full-service marketing and branding agency. That same year, the Houston Business Journal recognized the company in an article about their business where they described the company as “an agency that helps business owners succeed.”

In this in-depth interview, Patricia Boral emphasized that she, her sister, and their team are committed to inspiring both women-owned businesses and businesses in general. They want to help other entrepreneurs see that it is “possible to live your dream and follow your passion.”

She added that they are unique because they “truly care about the business owner” and aim to become part of the team. That way, they can assist with every element of their client’s marketing and advertising strategies and help them achieve their unique marketing and advertising goals.

Over the last ten years, the Boral sisters and their team have reimagined over 100 brands, redesigned over 200 websites, and worked hard to build a successful business with an iron-clad reputation. Some of their clients have been with them for the last nine years. One look at the company’s website, specifically the “Our Work (” page, shows future clients what Boral Agency is capable of and how their services can benefit businesses of all kinds.

Boral Agency helps businesses magnify their brand presence to increase sales with cross-channel branding and digital marketing strategies geared to maximize their Return on Investment. Some of the marketing services they offer include the following:

● Branding Strategy and Design

● Inbound Marketing Strategies

● Digital Transformation

● Video Marketing

● Online Advertising

● UX Website Design

● UX / UI Mobile Design

● Content Writing

“We truly care about our clients, and that’s why our method is so different. We become partners, team members, and constant collaborators who thrive on delivering tangible results for long-time success.” – Brenda Boral.

The company is also committed to giving back to entrepreneurs in the Houston area and beyond. They offer a variety of webinars and seminars, as well as free Facebook Live tutorials, to teach other business owners (and future business owners) what they need to know to run a successful company and navigate all kinds of marketing-related obstacles.

Those who want to partner with Boral Agency can visit their website:, call them at 832-408-7439 or send an email to