Japan – Artisan Red Premium: New Special Body Color Developed by Mazda

Mazda Motor Corporation has applied its proprietary painting technology Takuminuri(1) to develop a new special color Artisan Red Premium. This color will be introduced as a premium highlight for vehicles in our current lineups as well as forthcoming releases in our Large Product group.

Artisan Red Premium Paint Layer Structure

Mazda believes color to be a crucial element of what gives form to a vehicle; thus, we are focusing our efforts on developing colors that accentuate a dynamic and delicate expression in line with the Kodo – Soul of Motion – design theme. Artisan Red Premium, the fourth Takuminuri color, was developed to extend the range of how the world views red, one of the colors symbolizing Mazda, as a culmination of the Takuminuri evolution to mark the 10th year since the first color Soul Red Premium was released.

Artisan Red Premium conveys the connotation of a red color created by skilled artisans. This extraordinary red produced by Mazda designers, engineers and other artisans manifests a mature outlook that is more refined and sophisticated than previous special colors. The concept underlying design was to create the red found in a mature wine made with unsurpassed craftsmanship. Artisan Red Premium accentuates the strength and beauty of form that takes shape as highlights hit by light portray a fine-grained transparent red shining brightly and dominant shade produces a profound depth and richness, rendering high contrast.

Also, similar to Soul Red Crystal(2), Artisan Red Premium is comprised of three layers: a clear layer, translucent paint layer, and a reflective/absorptive layer. It combines an outstanding aesthetic appearance with a reduced environmental footprint. For the translucent paint layer, a high-chroma pigment is employed that people perceive to be the reddest of reds, a pigment also used for the Soul Red Crystal. For the reflective/absorptive layer, we applied a technology that more smoothly aligns aluminum flakes at regular intervals. This was also leveraged for the third Takuminuri color Rhodium White Premium. In addition, we improved on the jet-black pigment, which renders shade in the second color Machine Gray. This combination of technologies developed over a period of 10 years conveys brightness in highlights produced by strong reflection and the richness of shades created as light is soundly absorbed so as to achieve a balance between transparency and a mature profoundness.

In the belief that “color is an element of form,” Mazda will continue to pursue new color expressions and painting technologies to enhance the attractiveness of our products, aiming to be a company that shares a special bond with its customers.

(1) Takuminuri, which translates as “Artisan coloring,” is Mazda’s painting technology that reproduces a precise, high-quality paint finish as if applied by the hands of a skilled craftsman along the automobile mass production line.

(2) Soul Red Crystal is a further refinement of Soul Red Premium and a special paint color developed with the Takuminuri painting technology.

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Premium Fresh Meal Prep Company, The Good Prep, Forms Partnership with Ultimate Performance

 The Good Prep work with elite athletes and high performers including those from British Gymnastics, Stockport County, Barnsley FC, Salford FC, to name just a few.

Since the business was launched in 2009, Ultimate Performance has helped more than 25,000 clients across the world achieve their fitness goals. From a single gym in London, U.P. has expanded to now have 22 gyms across the world, spread over nine countries and four continents.

TGP will supply meals to U.P. clients at all nine of its UK gyms, with five locations in London and gyms in Manchester, Leeds, Liverpool and Cheshire. U.P. clients will now be able to choose from more than 60 of The Good Prep’s dishes, picking pre-prepared meals that will help them hit their daily calorie-controlled targets, consume exactly the right amount of carbs, fats and proteins, and achieve results.

Each and every TGP meal plan is built with the client’s personal ambitions in mind, all while offering them a variety of choices. Depending on what they hope to accomplish during their U.P. transformation, clients can select the path that works best for them.

Packed with fresh ingredients and sustainably sourced meat and fish, The Good Prep’s premium meal prep service is quickly becoming one of the UK’s go-to providers.

Jem Selçuk & Faith Milton, co-founders of The Good Prep shared their thoughts on the partnership, “We’re really excited to kickstart our partnership with an innovative company like Ultimate Performance. Like The Good Prep, they’re focused on providing the highest quality service possible to their clients, now enhanced further by our collaboration. We can’t wait to see the incredible results that we’re bound to see by pairing nutrition and fitness at forefront.”

Steve Brice, Chief Financial Officer at Ultimate Performance said, “We are delighted to partner with The Good Prep, and to now offer TGP’s exciting range of nutritious meals to our clients.

“Fitness and nutrition go hand-in-hand, and eating the right foods is absolutely crucial for our clients to achieve their goals. We know that people are extremely busy, and are often pushed for time when it comes to prepping their food. This partnership with TGP will solve that problem, enabling our clients to enjoy a wide range of tasty meal plans that will keep them on track with their diet, and encouraging them to develop sustainable, healthy eating habits.”

To find out more, visit The Good Prep and Ultimate Performance’s respective website:


The Good Prep

Suz Selçuk





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Reinado Premium Cigars Adding Grand Apex 6 X 60 in 2022

 Reinado will begin shipping the new Grand Apex 6 X 60 in February. Production will be at Aganorsa’s TABSA factory in Nicaragua. It joins the current Robusto Extra, which measures 5.5 x 52.

“Early indications of success for this blend have provided the leverage required to expand the Grand Apex product line,” said Antonio Lam, owner of Reinado Premium Cigars. “The quality of tobacco included from Aganorsa Leaf in our blend has created a buzz on social media as well as brick and mortar retail shops. The Robusto Extra has also been included among reputable brands on several Top Cigars of 2021 lists. We’re happy to have such positive responses to the robusto extra and are thrilled to be releasing a larger vitola for the consumers wanting more of the rich notes found in the blend.”

Grand Apex blend utilizes a San Andres wrapper over Nicaraguan binder and fillers. The 6 X 60 size will have an MSRP of $12.75 per cigar.

Production will be initially 3,000 cigars in 15-count boxes.

A portion of the proceeds will be donated to the Dementia Society of America.

Visit www.reinadopremiumcigars.com for more information.

Reinado Premium Cigars

Antonio Lam





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1804 vodka is a new premium vodka to enter the UK market

London, UK, 23 July 2021, ZEXPRWIRE, Made from fine wheat grain that is grown and harvested in the sunkissed fields of Bercloux in southwest France, It stands above its competitors in taste and quality

1804 Vodka is Distilled 5 times and filtered through activated carbon then combined with spring water, it is then transported in specially adapted containers to the uk where the liquid it is bottled in a state of the art facility. 1804 Vodka is a smooth-tasting spirit that is excellent to drink straight “on the rocks” or with any mixer of your choice, it is the new status symbol of those who want to be seen drinking the finest spirit money can buy.