Canada – Canada to match up to $10 million in donations from Canadians in response to humanitarian crisis in Ukraine

Today, the Honourable Harjit S. Sajjan, Minister of International Development and Minister responsible for the Pacific Economic Development Agency of Canada, announced that Canada will match every donation made by individual Canadians to the Canadian Red Cross between February 24, 2022, and March 18, 2022, up to a maximum of $10 million.

February 25, 2022 – Ottawa, Ontario – Global Affairs Canada

Canada is deeply concerned by the worsening humanitarian crisis in Ukraine.

Today, the Honourable Harjit S. Sajjan, Minister of International Development and Minister responsible for the Pacific Economic Development Agency of Canada, announced that Canada will match every donation made by individual Canadians to the Canadian Red Cross between February 24, 2022, and March 18, 2022, up to a maximum of $10 million.

The generosity of Canadians when a crisis strikes is always remarkable, and their efforts in times of need make a difference. This matching funding reinforces Canada’s steadfast commitment to Ukraine. This funding is in addition to the $50 million in funding for development and humanitarian aid that Canada has recently announced and the $620 million in sovereign loans that Canada has recently offered Ukraine.

Global Affairs Canada will match every donation made by individual Canadians to the Canadian Red Cross’s Ukraine Humanitarian Crisis Appeal. The Canadian Red Cross will in turn allocate the total amount of funding to support the efforts of the International Red Cross and Red Crescent Movement, including the Ukrainian Red Cross Society, other national Red Cross and Red Crescent societies and the International Committee of the Red Cross, in responding to the humanitarian needs caused by the ongoing conflict in Ukraine. These critical funds will allow the Red Cross to support immediate and ongoing relief efforts and other critical humanitarian activities, both in Ukraine and in surrounding countries, including support for populations that have been displaced.

In 2021, according to the United Nations Financial Tracking Service, Canada ranked as the 4th largest single-country donor of humanitarian assistance funding to Ukraine.

Canada will remain in close contact with humanitarian partners on the ground to determine the best way to respond to this crisis.

“The humanitarian crisis unfolding in Ukraine requires all of us to come together. That is why we are supporting Canadians who are already showing their support for Ukraine by donating to the Canadian Red Cross by matching their donations, dollar for dollar. We know we have more to do to support people affected by the conflict in Ukraine.”

– Harjit S. Sajjan, Minister of International Development and Minister responsible for the Pacific Economic Development Agency of Canada

A perfect match: Miele Lounge kicks off new season with FC Bayern Munich

All is set in the Allianz Arena: At the start of the new Bundesliga season, FC Bayern Munich and Miele are to present gourmet cuisine at Champions League level – prepared in the Miele Lounge, the new culinary hotspot in the arena. The lounge is the heart and soul of the cooperation which the multiple league champion and Miele announced last year. Due to Corona, the public has been kept waiting for the kick-off until now – at long last with match-goers and that exhilarating stadium atmosphere.

The view from the Miele Lounge overlooking the stand is eye-watering. The same applies to the team play involving top-class sporting events and culinary highlights in a noble ambience: At home games, guests and partners of FC Bayern can enjoy the gourmet services offered by Miele’s subsidiary MChef, which has created new and exclusive menus for this venue. MChef dishes offer upper-crust cuisine to private homes and companies, served appetisingly on porcelain, ready for the finishing touches in a Miele dialog oven (click here for further information on the dialog oven and MChef).

On days without fixtures, the Lounge is transformed into the Cooking Arena. Here, the star-spangled chef de cuisine Kevin von Holt, who hails from Hamburg, will run what is most likely Germany’s most innovative cookery school. ’Together with my guests, I aim to create unique culinary experiences using ingredients which are both typical for the region and in season – all with a breathtaking view of the pitch’, says von Holt, who is looking forward to starting soon in the Allianz Arena (click here for more on the Cooking Arena by Kevin von Holt).

Von Holt’s creations reflect associations with FC Bayern, including red shrimp on a mosaic in the traditional club colours with truffled Bavarian radish and flamed watermelon. In addition to this, Miele invites guests and partners to events on non-match days, with a focus on delightful pleasures and high-class hospitality. The line-up is further augmented by VIP stadium tours, coffee and wine tastings and even small private concerts, always accompanied by fine menus conjured up by the resident chef de cuisine.

’Miele and FC Bayern Munich – that’s the perfect interplay of two premium brands, each with a long-standing tradition, who are both able to inspire their fans time and time again’, says Dr. Axel Kniehl, Executive Director Marketing and Sales of the Miele Group. Initially, the cooperation is scheduled to run for three seasons and extends beyond the Miele Lounge at the stadium. For instance, the Gütersloh-based family-owned company has also kitted out Bayern Munich’s Säben St. headquarters and in particular the new ’FC Bayern World’ in downtown Munich with its flagship kitchen appliances.

Located in the heart of the Munich city centre, the 7-storey building combines the club’s flagship store, two restaurants and a boutique hotel. The upper floor of the hotel houses an event location with a spectacular view of the Frauenkirche, the world-famous Church of Our Lady – and an exclusive show kitchen. From the coming winter onwards, small-scale gourmet events with selected chefs are planned at this venue. ’Our partnership is a successful one-two involving top-flight sport and innovative technology. We are pleased that Miele is now part of our team’, says Andreas Jung, FC Board Member for Marketing, Sponsoring and Events.

Both brands are also working on an active partnership in China, a country which is one of Miele’s key growth markets. The club and the company have many fans there, and their activities are avidly followed on social media. Miele, for example, is partner to FC Bayern’s traditional Summer Tour, which is once again on the fixture list for the coming year after a Corona-induced break. In addition to this, Miele is planning an advertising spot for the Chinese market featuring players from Germany’s record-beating champion.

Further information, photos and a video on our partnership can be found here: www.miele.de/mielexfcb

Company profile: Miele is the world’s leading manufacturer of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. Their product portfolio also includes dishwashers, air purifiers, washing machines and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional). Founded in 1899, the company has eight production plants in Germany, one each in Austria, the Czech Republic, China, Romania and Poland as well as two production plants belonging to its Italian medical technology subsidiary Steelco. Sales in the 2020 business year amounted to around € 4.5 bn (thereof 29.5% in Germany). Miele is represented with its own sales subsidiaries and via importers in
almost 100 countries/regions. Throughout the world, the family-run enterprise, now in its fourth generation, employs a workforce of around 20,900, of which approx. 11,050 employees work in Germany. The company has its headquarters in Gütersloh in Westphalia.