Khadi India Pavilion registers a record sale of Rs 12.06 crore at India International Trade Fair’2022

Khadi India Pavilion, showcasing premium Khadi garments, village industry products produced by Khadi artisans in rural surroundings; Muslin khadi from West Bengal, Pashminas from Jammu and Kashmir, Patola silks from Gujarat, Banarasi silks, Bhagalpuri silks, Phulkari from Punjab, Kalamkari from Andhra Pradesh and many other types of cotton, silk and woolen products were shown interest and purchased by the visitors and the Khadi India Pavilion registered a record  sale of Rs 12.06 crore. Supply orders of various products were received by the entrepreneurs, which would be beneficial for marketing of their products in future. Taking the Khadi of Gandhiji’s  dreams to the global level, with the vision of Prime Minister Shri Narendra Modi,Chairman, KVIC, Shri Manoj Kumar felicitated all the artisans and participants by giving them certificates and thanked them for their participation in the trade fair.

 Khadi and Village Industries Commission (KVIC) had organized a “Khadi India Pavilion” in India International Trade Fair 2022, Hall no. 3 to showcase the finest handcrafted Khadi and Village Industries products. It  Contextualized the vision of “Vocal for Local, Local to Global” of Prime Minister Shri Narendra Modi through Khadi India Pavilion. The ‘Khadi India’ pavilion set up by KVIC in the fair was visited by several dignitaries, Diplomats/High Commissions of Embassies, Members of Parliament, besides lakhs of visitors. The “Selfie Point” with Mahatma Gandhi ji and Prime Minister Shri Narendra Modi  in the theme pavilion of this ‘Khadi India Pavilion’ also remained the center of attraction for all the visitors.

 Through the huge participation of more than 200 stalls by Khadi artisans/entrepreneurs and the representatives of small scale industries with artisan art, cultural diversity, traditional crafts of the country got an opportunity to meet Khadi lovers and know the interest of customers in the India International fair, so that they can prepare similar products in future.

Live demonstration of charkha spinning activity “cotton to yarn” making, pottery making, agarbatti making etc., inspired the youth to set up their own enterprises and how they can become self-reliant through KVIC schemes. Through the special ‘Facilitation Desk’, the youth got information about KVIC’s schemes to adopt self-employment and become ‘Job Providers instead of Job Seekers’.



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Khadi India organised an Exhibition and a Fashion Show ‘Aheli Khadi’ at NIFT Gandhinagar

Prime Minister Shri Narendra Modi’s pivotal call has been the core objective of Khadi and Village Industries Commission to position Khadi as a Fashion Fabric. It has been a constant effort of the Prime Minister to promote Khadi for all, especially the beacons of our society- the youth.

With the intention to reach out to young audience and global market, an exhibition and to popularise khadi as a fabric and showcase its use for traditional and contemporary cloths ‘Aheli Khadi’ a Fashion Show was organized by Khadi India at the Tana Riri Auditorium, NIFT Gandhinagar on Sunday.

Shri Manoj Goel, Chairman of KVIC graced the function as chief guest. Eminent designers, fashion industry members, students and khadi institutions graced the fashion show. 

Khadi is symbolic of the Swadeshi movement, and has been a front runner in establishing its robustness as a fabric that is both empowering and modern in its interpretation. That’s why Khadi has found favour with the younger generation, as it transcends from being termed as fabric and showcase its use for traditional and contemporary clothing,Aheli” khadi means pure khadi; was showed during the fashion show.

Apparel for Yoga as “SWADHA” chic, now accepted as an effective medium of communication designed by NIFT designer was the prominent attraction of the fashion show.

Another attraction of the fashion show was Aheli”; the fabric showcased at ramp was sourced from the khadi institutions to design for pan generational consumer. NIFT designers designed six distinct collections of apparel and sarees ranging from ethnic, fusion, western and casual look. Hand embroidery, stitch detailing and hand block printing has been used to add value to the exquisite khadi. Home linen collections were designed with Khadi fabrics of different weights and yarns combining Indian crafts with an International look to position Khadi as Global.

The show was designed and presented by NIFT students, who walked on the ramp as models.

Shri Manoj Goel, Chairman, KVIC in his key note addressed said; our effort will be to make “Khadi Global”. The aim of KVIC is to promote and pitch Khadi at a relatable, high design level, it also wishes to encourage use of khadi as an environmentally sustainable fabric to replace non-biodegradable unsustainable product in the domain of home and apparel.



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