Campaign empowers consumer to choose a deal by building familiarity via Mr. India characters and utilizing the popular IPL format

Starting 6th October, India’s best themed entertainment destination – Imagicaa is launching an innovative digital campaign called ‘Imagicaa Fan Choice League’. The campaign is a simple, engaging poll designed for the masses but one that comes with a huge consumer twist.

Consumers need to register to vote for their favourite Mr. India characters – Mogambo, Mr. India and HawaHawai; each of whom represents a team and corresponding consumer deal.

Teams Deal
Hawahawai’s Express Free Express Upgrade on Theme/Water Park Ticket
Mogambo BOGO Free Water Park Ticket with Theme Park Ticket
Mr.India’s 50 Flat 50% on Theme & Water Park Ticket

What makes the campaign unique and interesting is its ‘design’ that is inspired by the IPL framework. Riding on the current IPL fever, the campaign is structured as a voting system with each team facing the other from 6th-9th October. Consumers need to ensure maximum sharing and comments, for their favourite team to qualify for the finals scheduled for 9th October. Deal associated with the team that emerges winner in the finals will then be open for consumers to avail between 10th to 18th October.

Raveendra Singh, Head – Marketing, Imagicaaworld Entertainment Ltd.  said, “We continue to innovate in product offerings and consumer deals whilst ensuring audience engagement. Imagicaa Fan Choice League campaign is another such example where we have turned the tables. Instead of simply giving a deal, we are giving consumers the choice; allowing them to decide on the deal they wish to avail. The campaign uniqueness paves the way for us to gain constructive insight into the consumer mind-map; enabling us to design relevant, credible consumer deals in the future”.

He adds “While the campaign backbone is akin to the IPL format, we have built campaign relatability through the iconic Mr. India characters that are at Imagicaa in form of the movie based ride, Mr. India-The Ride. Furthermore, to ensure complete transparency on the results (shares/comments) we have a live scoreboard on Imagicaa’s website that consumers can check in real-time.”

About Imagicaa

Located between Mumbai and Pune, Imagicaa is one of India’s leading holiday destinations, offering a gamut of interesting and unique entertainment experiences under one roof through its international standard Theme Park, a Mykonos themed Water Park and the largest themed Snow Park that India has ever seen. Connected to the park is Novotel Imagicaa, a hotel that offers customized stay packages, acting as a basecamp for guests to relax and unwind. Imagicaa is the perfect hangout for school picnics, corporate visits and the ideal magical venue for theme weddings, photo-shoots and memorable celebrations. With Imagicaa, Imagicaaworld Entertainment Limited has created an unparalleled ‘all weather entertainment destination’ that provides a compelling experience for every family at every step.

Cadbury Dairy Milk Partners with Mumbai Indians to Make Every Run Count, Beyond the Scoreboard

For every run scored by the Mumbai Indians, Cadbury Dairy Milk will sponsor health insurance for two daily wage earners across the country



INDIA – September, 2020 – As India gears up for the cricket season, Mondelez India’s iconic brand, Cadbury Dairy Milk has partnered with Mumbai Indians, as their official Goodness Partner to spread the message of acknowledging the unacknowledged with the “#SayThankYou” initiative.  As part of this initiative, the brand will double the total runs scored in all Mumbai Indians matches to provide health insurance for daily wage earners through its NGO partner Nirmana.


Commenting on the partnership Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights & Analytics, Mondelez India, said “As an optimistic and progressive brand Cadbury Dairy Milk has always believed that a little bit of generosity can go a long way, and often, it’s the smallest gestures that have the biggest impact. This year has made us all realize the value of the people that run our cities, societies, lives and this has been the core thought behind the brand’s #SayThankYou campaign. Cricket being one of India’s biggest passions, we wanted to use the platform of T20 to inspire our consumers to “Say thank you to those who make our lives easier”. So, this season, the total runs that are scored in every Mumbai Indians match will go beyond cricket. We are very excited to have one of the country’s favorite team, joining us in this journey of acknowledging the unacknowledged and expressing gratitude to those who are working behind the scenes to make the team and its players a success on the field.


Cadbury Dairy Milk has been working to acknowledge the unacknowledged by sponsoring health insurance, a critical need for unorganised labour and daily wage earners, through Nirmana. This is a continuation of the Generosity journey where recently Cadbury Dairy Milk has committed part proceeds of its Limited-Edition ‘Thank You’ Bar sale towards this cause supporting insurance for ~17000 daily wagers.


Commenting on the association, Mumbai Indians spokesperson, said “We are extremely pleased to be associated with Cadbury Dairy Milk. At Mumbai Indians, we believe in compassion, gratitude, and togetherness.  The ‘One Family’ ideology of Mumbai Indians reflects the same feeling in true spirit. The ‘Say Thank You’ initiative by Cadbury Dairy Milk is a highly commendable initiative that also resonates with our thoughts. The world is witnessing a very challenging time and it is imperative that we extend care and empathy as a united force to the affected. We hope that through this association, we are able to spread smiles and help the ones in need.”