Charitable Giving in 2021 Increased 2.7% Over Unprecedented 2020 Levels

 Buoyed by large donors, as well as donors who were acquired by an organization in 2020 and continued their support in 2021, overall charitable giving increased by 2.7 in 2021, according to the Fundraising Effectiveness Project’s (FEP) Fourth Quarter Fundraising Report.

The Fundraising Effectiveness Project (FEP) is a collaboration among fundraising data providers, researchers, analysts, associations, and consultants to empower the sector to track and evaluate trends in giving. The project offers one of the only views of the current year’s fundraising data in aggregate to provide the most recent trends for guiding nonprofit fundraising and donor engagement. The FEP releases quarterly findings on those giving trends, released both via downloadable reports at and in a free online dashboard available at

While giving increased in 2021, the number of donors declined by 5.7%, primarily due to charities having challenges in finding new donors and inspiring “lapsed” donors—those who have given in one year but haven’t given since—to give again.

On the other hand, new donors who gave to a charity for the first time in 2020 and gave again to the same charity in 2021, increased by an extraordinary 26%.

“We saw such incredible growth in 2020 in overall giving and the number of donors—10.6% and 7.3% – because of the pandemic that 2021 was never going to approach,” said Mike Geiger, MBA, CPA, president and CEO of the Association of Fundraising Professionals. “Nevertheless, that giving continued to grow in 2021 reflects well on the generosity of the American people. What we’re seeing is a large increase in new retained donors – those who gave to a particular organization for the first time in 2020 and then continued giving to that organization in 2021 – which might indicate that donors who supported pandemic-related causes in 2020 kept doing that in 2021. At the same time, the overall number of donors dropped in 2021, especially newly acquired donors, which may be a sign that many people were uneasy about their economic situation with the ongoing pandemic.”

Geiger and other FEP leaders counseled that since 2020 was such an outlier, comparing results between 2019 and 2021 would be more helpful to charities looking for trends and strategies. Such a comparison shows that overall giving increased by 11% from 2019 to 2021, while the overall number of donors dropped by less than 1%.

“These last two years have been particularly volatile in the philanthropic sector, and we can be grateful that fundraising dollars continued to rise throughout that volatility,” said Woodrow Rosenbaum, chief data officer of GivingTuesday. “Of course, maintaining a healthy philanthropic environment requires participation at all levels. We’re concerned that donors, especially smaller-gift donors, decreased in 2021. But at the same time, GivingTuesday saw a 6% increase in donors in 2021, which demonstrates that even in this environment, it is still possible to motivate people to give, but we have to invest in engaging donors to keep them involved.”

As nonprofits enter Q2 of 2022 and plan their fundraising strategies for this year, the FEP Fourth Quarter Fundraising Report shows opportunities that charities can leverage to inspire more giving in 2022 while mitigating risk in a continued period of uncertainty. One example is that donors who participate more frequently are sticking around but giving less money, whereas one-time donors are not sticking with a charity but are still driving revenue growth. This trend presents an opportunity to leverage the dependability and good will of committed donors and grow their capacity to contribute moving forward.

“As we move into the second quarter of 2022, the big takeaway from this report is that we have a huge opportunity with donors acquired during 2020 who are continuing support and are ready to give,” said Doug Schoenberg, CEO for DonorPerfect Fundraising Software. “Nonprofits need to harness that energy, communicate effectively with those donors, and invite them to be part of the community. At the same time, we’ll need to double-down on donors who may have drifted away and give them compelling reasons to come back and participate in giving.”

About the Report

The FEP 2021 Fourth Quarter Fundraising Report is available for free at, with a free online dashboard available at

The data analysis includes giving details from 9,618 nonprofit organizations based in the U.S. as a subset of the Fundraising Effectiveness Project. The FEP’s database of organizations is made up of organizations that raise between $5,000 and $25 million.

In 2021, the FEP implemented a number of methodology changes to provide a better representation of the “typical” experience of organizations and granular trends in donation patterns.

The Fundraising Effectiveness Project

The Fundraising Effectiveness Project publishes quarterly and annual reports that examine key fundraising metrics, serving as a benchmark for nonprofit executives, development staff and researchers. The Fundraising Effectiveness Project and the Growth in Giving database are both administered by the Association of Fundraising Professionals Foundation for Philanthropy and The GivingTuesday Data Commons.

The Growth in Giving database is the world’s largest public record of donation activity, with more than 204 million donation transactions, and is continuously updated by leading fundraising software thought leaders (in alphabetical order) Bloomerang, DonorPerfect, Keela, and NeonCRM. Additional partners include the 7th Day Adventists, The Biedermann Group, DataLake Nonprofit Research, and DonorTrends (a division of EveryAction). For more information and how you or your fundraising software provider can participate, please visit


Beverly Greenfield


Communications Consultant, GivingTuesday



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GCBC is Giving Rare NFT Holders a Seat at the Owner’s Table

TORONTO, ON, Jan 18, 2022 – (ACN Newswire) – Great Canadian Beaver Club [GCBC], an original and private club with a collection of over 10,420 NFTs, has announced its decision to offer holders of these rare NFT memberships a seat at the owner’s table. Tagged the first community structured NFT platform, GCBC is allowing these holders to sit and speak for the community.

The first Canadian club with no borders, GCBC has a clear roadmap first of which includes the launch of its decentralized finance [DeFi] app which will be a free-to-use platform for all GCBC holders. In addition to this, this private club seeks to incentivize token holders by offering them an opportunity to stake GCBC NFT memberships to earn $PELT tokens. A 30-day pre-stake or burn period has been integrated into the contract. Members must stake for 30 days before rewards are issued. $PELT Tokens that would be rewarded if staked will be sent to a burn address if not staked, creating a deflationary supply of $PELT.

$PELT tokens, furthermore, will have in-app usage—allowing owners to execute transactions and undertake tasks on the network.

An impressive feature of this exclusive Canadian club is its firm resolve to foster proper compensation of token holders and community members alike. As part of its plans to deliver this, a community bank has been initiated. To fund this bank, GCBC has partnered with one of the leading Bitcoin ATM providers, and according to the details of the agreement, 100% of the revenue generated will be sent to the bank. That’s not all, 50% of aftermarket sales, starting from day 1, will be sent to the bank as well as 20% of the total supply of $PELT.

Yet another impressive feature of GCBC is the Most Valuable Beaver [MVB] facet. Aimed at rewarding beavers for their extensive work towards the growth of the club, this feature will aid in the promotion of a role-based colony where constant support is appreciated and rewarded.

GCBC Lodges – Giving NFT Holders a Seat at the Owner’s Table

Giving holders private access and input in the overall decision-making process, GCBC has instituted an array of lodges. First of these lodges is the Political Lodge which will give these NFT holders exclusive access to govern the colony based on a set of evolving guidelines.

The Beavers Den, on the other hand, will give GCBC NFT owners access to make input on blockchain investments to diversify their portfolios. The Celebrity, Technology, and Party Lodges will give holders of these rare NFTs access to make input on advertising campaigns, technological developments for the colony, and planning of exclusive annual parties, respectively.

About GCBC

The Great Canadian Beaver Club otherwise referred to as GCBC is an exclusive club with a collection of 10,420 rare and unique NFTs which exist on an ERC-721 contract on the premier DApp network, Ethereum. Comprising 250+ hand-drawn traits from talented artist Dino Tomic, each of these NFTs is one of a kind. Aimed at giving these membership holders access to a plethora of lodges and incentives, GCBC is offering these owners seats at the decision-making table.

Social Contact

Media Contact
Mark, CEO, Great Canadian Beaver Club [GCBC]Email:

SOURCE: Great Canadian Beaver Club [GCBC]

Topic: Press release summary

Giving Back to Communities With McDonald’s Orders

All year, McDonald’s customers around the world have been generously donating to causes in their communities. As more customers order McDonald‘s food through digital channels, like our app or self-order kiosks, our markets have worked hard to make giving back easy and impactful – no matter how you place your order. Here are a few examples of what this looks like:

  • In the UK, McDonald’s customers, crew and franchisees recently helped raise £1.2 million for vital youth services for BBC Children in Need, one of the country’s biggest children’s charities. For six weeks in fall 2021, customers were able to donate to BBC Children in Need at self-order kiosks and through the MyMcDonald’s app as well as during in-restaurant fundraising events.

  • In the U.S., more than $25 million has been raised since 2019 for Ronald McDonald House Charities through the Round-Up for RMHC program, which gives McDonald’s customers the opportunity to round-up their purchase order subtotal (plus tax) to the nearest whole dollar, 365 days a year. Customers can round-up when they order at the self-order kiosk, the Drive Thru or the front counter.

  • In Spain, we joined forces with a local Spanish non-governmental organization to support families displaced by the Cumbre Vieja volcano in La Palma, Spain. The volcano has been erupting since September 2021, and thousands of people have been forced to evacuate their homes. Between October 1 and October 15, McDonald’s customers were able to participate in a donation campaign for the displaced families when they ordered at McDonald’s self-order kiosks. McDonald’s matched each euro a customer donated and ultimately raised €65,000.

  • In Belgium, from July 23 to August 20, McDonald’s customers were able to donate to the Red Cross when they placed their orders at self-order kiosks. The donations were directed toward victims of recent flooding in Europe. To kick-start this effort, McDonald’s Belgium donated €10,000, and generously, franchisees in Belgium pledged to match each customer contribution. In total, the efforts raised €82,800 for the Red Cross.

The next time you place an order at McDonald’s, look out for an opportunity to give back to your community. We’re committed to caring for our neighbors and using our digital channels to help us accomplish this. Together, we can make a big difference both during this season of giving, and all year long.

“Giving: A Handbook to Happiness for the Modern Philanthropist” is available on Amazon beginning December 1, 2021

. All net proceeds from the sale of the book will be donated to charity.

Learn more at For press inquiries (including review copies), please contact CaroleAnne Hardy of The Advisors Voice at 310-704-4740 or .

To learn about #BlazeItForward, visit, Facebook, Instagram, and Twitter.

About Gideon Bernstein

Gideon Bernstein (LinkedIn) has served as a trusted financial advisor to affluent families in Orange County, California, for decades, and he is currently a Principal and Chief Investment Officer at Leisure Capital Management. His passion is working with non-profit boards, families, and private foundations to help them achieve their philanthropic missions. Gideon has served as a board member of numerous charitable organizations and as Vice President of Investments and Chairman of the Board for the Jewish Community Foundation of Orange County. Giving is Gideon’s first book.