Ann Marie Puig explains how to leverage social media for business growth
Ann Marie Puig, a business consultant and expert in global business operations, offers insight into how to maximize a social media presence in order to achieve business growth.
San Jos, Costa Rica – WEBWIRE – Tuesday, January 31, 2023
Social media has become one of the most important tools for businesses in recent years. It is no longer an optional strategy but a necessity to ensure brand visibility, customer engagement and business growth. However, managing social media can be overwhelming, and many companies end up making mistakes that cost them time and money. To help navigate this landscape, Ann Marie Puig, a global business consultant marketing specialist, shares her top tips on how to leverage social media for business growth.
In order to understand how to leverage social media for business growth, its important to first understand what social media is. Social media is a term that encompasses a variety of different online platforms and activities.
The most common platforms include Facebook, Twitter, Instagram, and Snapchat. Explains Puig, Social media can be used for a variety of purposes, including staying up-to-date on current events, connecting with friends and family, sharing news and experiences, and promoting businesses or products.
When it comes to business, social media can be used as an effective marketing and advertising tool. With over two billion active users on social media platforms worldwide, there is a vast potential customer base that businesses can tap into.
By creating engaging content and utilizing strategic marketing techniques, businesses can use social media to reach new customers, drive traffic to their website or online store, and boost sales. Additionally, social media can be used to build brand awareness and credibility, connect with customers and followers, and generate leads for sales or other promotions.
When used effectively, social media can be an incredibly powerful tool for driving business growth. If youre looking to leverage social media for your own business growth, consider these tips from Ann Marie Puig:
Social media platforms have become an increasingly important part of many peoples lives. Its not just a way to stay in touch with friends and family, but also a powerful tool for businesses. When used correctly, social media can help you connect with potential and current customers, build brand awareness, and drive sales.
Puig explains that social media provides businesses with a unique opportunity to reach a large number of potential customers at little to no cost. Additionally, social media platforms allow businesses to engage directly with their target audience, build relationships and create a positive brand image. Finally, Puig argues that social media can be used to drive sales and conversions by directing users to company websites or online stores.
Your social media followers wont engage with your content if its not interesting or useful to them. Post content that educates, entertains and inspires your audience, and make sure to mix up the types of content you share.
In order to grow your following and get noticed by potential customers, you need to be active on social media. This means posting regularly, engaging with other users, and sharing relevant content from other sources.
Paid advertising on social media is a great way to reach more people with your content and promote your products or services. When done correctly, paid ads can be very effective in driving traffic and generating leads or sales for your business.
When it comes to social media, small businesses have a big advantage. Puig explains, Social media provides level the playing field, allowing smaller businesses to compete with larger businesses on a more equal footing.
Having an understanding of the various platforms available and being able to utilize them to reach your target audience can be a powerful tool in any entrepreneurs marketing arsenal. By investing time in building relationships with customers, administrating effective campaigns, and gathering data from analytics tools, you are sure to increase brand awareness and ultimately increase business profits.
About Ann Marie Puig
Ann Marie Puig is a business consultancy expert. She is bilingual in Spanish and English, and provides reliable and expert consultancy services based on extensive experience advising companies around the globe. She is extremely knowledgeable in current technology, eCommerce and a variety of industries. As a result, her clients are able to trust her to offer a more personal service. When shes not active consulting for a business, she dedicates her time to her family and her community.
San José, Costa Rica – WEBWIRE – Saturday, December 3, 2022 For businesses looking to expand their operations globally, the process can be daunting. But with the help of an experienced professional like Ann Marie Puig, it doesnt have to be. Puig is a global business consultant with extensive knowledge of cross-border expansion. In this blog post, she explains the benefits of global business expansion and why its worth pursuing for the right companies.
As the world economy continues to globalize, more and more businesses are looking to expand their operations into new markets. There are a number of reasons for this, but chief among them is the opportunity to tap into new customer bases and grow revenue.
The potential rewards of global expansion are great, but Puig stresses that its important to do your homework before making the leap. Thorough market research is essential in order to identify promising markets and understand the regulatory landscape. You also need to have a clear understanding of your own business strengths and weaknesses. Once youve done your homework, you can develop a strategic plan for expanding into your chosen markets.
Puig says, One of the biggest mistakes companies make when expanding globally is failing to adapt their products or services to the local market. What works in one country might not work in another, so its important to tailor your offering to meet the needs of your target customers.
Another common mistake is underestimating the importance of building strong relationships with local partners. These partners can provide invaluable insights into the local market and help you navigate any challenges that come up along the way.
Global business expansion can bring many benefits to a company, including new markets, new customers, and new opportunities. A well-executed global expansion can help a company to grow its revenue and profit, while also increasing its brand awareness and reach. Additionally, global expansion can help a company to diversify its business and reduce its reliance on any one market or customer base.
Done correctly, global expansion can be a powerful tool for business growth. However, it is important to carefully consider all potential risks and challenges before embarking on any international expansion plans.
One of the challenges of global business expansion is communicating across cultures. When expanding into new markets, businesses need to be aware of the cultural differences that exist between countries. What may be considered appropriate in one culture may be offensive in another. This can make it difficult to effectively communicate with customers and clients in new markets.
Another challenge of global business expansion is managing supply chains. Businesses need to be able to source materials and products from suppliers in different parts of the world. This can be a complex and costly process, particularly if there are issues with logistics or transportation.
Finally, businesses expanding into new markets need to be aware of the regulatory environment in those countries. Different countries have different laws and regulations governing business operations. Failure to comply with these regulations can result in significant penalties.
When expanding a business globally, there are many challenges that must be overcome. The first is to understand the local market: Every country has different customs, laws and regulations. It is important to research the target market before expanding.
Language barriers can be another issue. Explains Puig, In order to successfully communicate with customers and partners in another country, it is necessary to overcome any language barriers. This can be done by hiring bilingual staff or using translation services.
Culture plays a large role in how businesses operate. It is important to be aware of any cultural differences in order to avoid any misunderstandings.
Expanding a business internationally can be logistically complicated. There are often different shipping requirements and timelines that must be taken into account.
Lastly, securing funding for an international expansion can be difficult. Businesses should research all available options and put together a solid plan before moving forward.
Expanding your business globally can be a great way to boost your bottom line and gain access to new markets. But its not without its challenges. Before taking the plunge, its important to do your homework and understand the risks involved. With careful planning and execution, however, global expansion can be a great growth strategy for your business.
About Ann Marie Puig
Ann Marie Puig is a business consultancy expert. She is bilingual in Spanish and English, and provides reliable and expert business consultancy services based upon years of experience. She is extremely knowledgeable in current technology, eCommerce and a variety of industries. As a result, her clients are able to trust her to offer a more personal service. When shes not active consulting for a business, she dedicates her time to her family and her community.
San José, Costa Rica – WEBWIRE – Wednesday, November 23, 2022 The explosion of Bitcoin in 2017 sparked huge interest. However, the majority of payment solution giants such as PayPal, MasterCard, Visa and MasterCard werent impressed. They attempted to downplay the importance and even banned their cards and users being connected to digital currency. A few years later, they have changed their mind and now embrace cryptocurrency. Angelo Babb is a FinTech and cryptocurrency expert who discusses why these announcements are important for cryptocurrencys future growth.
2018 was a year in which Visa was clear about its position that no Visa cards or payment solutions could be used for buying or selling digital currency. It refused to negotiate a refund and shut down many low-level financial institutions and banks that attempted to offer cryptocurrency solutions.
Two years after it banned digital currency, this changed. Subsequently, the company explained that digital currency (or a digital form of cash controlled with a private key) was first created over ten years ago with the launch of Bitcoin. It added that it believed that digital currencies could increase the value and accessibility of digital payments to more people and places. We are committed to supporting and shaping the future role of digital currencies in the world of money.
PayPal, which previously had a cautious approach to cryptocurrency, changed its mind, as well. It now allows its users to sell and buy Bitcoin through their PayPal accounts. The giant payment processor is currently working to open up the possibility for its users to purchase cryptocurrency directly through their PayPal accounts. Babb explains, This is an enormous indicator of how far cryptocurrency has come. PayPal has over 325 million active users worldwide. This payment method is accepted by thousands across the globe. Its embrace of digital currency will have a profound impact on cryptocurrencys status as a fiat option.
Its fluctuating prices have been a long-standing problem when accepting cryptocurrency as a payment method. Despite recent rallies, Bitcoins prices have not seen any significant rises or falls. Additionally, there are solutions that allow cryptocurrency payments to be converted immediately into fiat. This guarantees that the payment price will not change after the transaction.
Cryptocurrency was initially created as a peer-to-peer payment system. It allows individuals to manage their own money and not need to use a bank or intermediary. The same purpose of digital currency is to allow the worlds unbanked to access banking solutions.
Babb Simon notes that the possibilities of cryptocurrency are endless, stating, Near-immediate transfer of funds between people at a fraction of the price and the ability to interact with traditional banking solutions makes it significantly more powerful than traditional fiat options.
Bitcoins global acceptance has grown faster than that of the US dollar, in comparison. Since the creation of the US dollar, it has taken over 100 years to make it a recognized, legal currency. Bitcoin, on the other hand, has only been around for 12 years and is already widely accepted. The support of PayPal and Visa, as well as MasterCard and others, will allow cryptocurrency to move at a much faster pace.
About Angelo Babb
Angelo Babb is a legal cryptocurrency and blockchain consultant who helps new and established organizations strengthen their interaction with digital assets. A certified lawyer and Scrum Master, he works with all categories of enterprises to ensure cryptocurrency endeavors substantially fulfill their obligations. When hes not reinforcing his education in the cryptocurrency and blockchain spaces, Babb enjoys relaxing on the beach with his family.
Québec, Canada – WEBWIRE – Monday, October 31, 2022 Todays times are extremely fast-paced in practically all areas: technology, politics, education, communication, etc. Many organizations and business owners, mostly small and medium-sized, struggle for their organizations to survive beyond the vision of their leader. That is, they seek to ensure continuity of operation, reducing dependence on their founder. In this struggle, they face extended and relentless competition. Allen Woo, an expert in the proper management of companies, covers some key elements to achieve successful transformations.
Organizational leaders have an increasing focus on performance, efficiency, and results. They are expected not only to guide organizations and their team members but also to implement strategies to deliver consistent results.
The way organizations achieve their strategic objectives is through projects. The Project Management Institute is the most influential organization in the world around the discipline of project management. They have been publishing and refining the de facto standard for managing projects and increasing the chances of success for more than 20 years.
Woo, for his part, has developed a model he calls Idea Management, which he has used to help clients achieve the balance needed to deliver consistent results. It is said all the time and read frequently, People are an organizations most valuable asset. This is only half true because if organizations do not have mechanisms designed to help them consciously make the most of their employees talents, then the phrase remains in the realm of utopia.
Thus, for Woo, the subsystem of ideas, which live in each person, comes first. It is essential that the organization has appropriate mechanisms in place to harvest and take advantage of these ideas so that they are put at its service.
At the top of the model is the strategy subsystem, Woo asserts. The ideas that are channeled into this subsystem help define the direction of the organization, always seeking differentiation. Within this subsystem, there should be a set of processes, business rules, criteria, roles, etc., that are of great use to the organizations leader.
In the lower right part, there are the projects. The projects subsystem is the set of tools that business leaders have to implement the strategy. In this subsystem, there is a set of mechanisms that contribute to maintaining the focus on the execution of the strategy, that is, on the projects that contribute the most to materialize the strategic vision of the organization.
The fourth and last subsystem that business leaders have is the Business Processes subsystem. This subsystem is the set of tools that the organization has to consistently deliver results to the market.
The most valuable thing that Woo has found in this model is that people are the linchpin of action to set the wheels in motion. A condition for implementing these subsystems and balancing them is that the employees are the architects of the solution. I will elaborate further on this concept of collaborative implementation.
It has been made clear that these four subsystems – People, Strategy, Projects and Processes must be in constant and conscious balance. It is this balance that results in organizations delivering repeatable and sustainable results over time.
However, this balance is not easily achieved. Even once it is achieved, it must be continuously validated. Otherwise, entropy can take over and, over time, effectiveness and efficiency can be lost.
In Woos experience, a successful transformation must meet the following characteristics. The first is to have the necessary sponsorship from the highest level. The support required for an implementation of these characteristics and proportions requires top management to provide adequate support and sponsorship.
Always try to actively involve people, Woo suggests. Both those who will drive and participate in the project and those who will be impacted by the change. This implies that their point of view must be considered and taken into account from the verbalization of opportunities or problems to the shaping of a proposed solution.
It is important to have the end in mind, to establish a big vision of how far you want to go. This will give direction to the employees and help them to better visualize the world at the end of the road, which can be an inexhaustible source of motivation for the team.
About Allen Woo
Allen Woo is a self-taught expert in business and personnel management. Originally from Canada, he has spent much of his adult life honing his innate skills in motivation and personal growth. Woo dedicates his time to helping businesses and individuals make significant improvements in their daily interactions, constantly exploring new methods to motivate and enhance teams. When hes away from responsibilities, he likes to focus on inner growth and enjoys outdoor activities that exercise the body and the mind.
San José, Costa Rica – WEBWIRE – Saturday, October 22, 2022 It is expected that by 2025, online stores will already generate almost 25% of total sales in the retail sector. In addition, from that year on, one in four purchases will be made through the Internet. Similarly, in 2024 the sales volume will reach almost $6.5 billion worldwide. Taking this context into account, it is clear that eCommerce is an important platform for sales that should not be neglected. Therefore, it is necessary to be aware of trends in the sector. JD Duarte, a business and eCommerce expert, discusses some of the trends that will continue to grow next year.
SMEs are the segment that has suffered the most from confinement and the effects of the pandemic, but change is opportunity. As a result, eCommerce has been able to adapt to the new times.
The acceleration of digitization in recent years has occurred in practically all sectors, including education, health and leisure. But especially in business. Industry data indicates that 51% of SMEs operate online. 21% have done so since the time of COVID-19 and, in 80% of cases, online platforms have been essential for increasing sales.
Experts estimate increases of up to 71% of eCommerce sales, thanks to the implementation of augmented reality (AR) in an online store. This technology results in a greater connection with the consumer and in a unique and satisfactory customer experience.
Explains Duarte, AR opens up a whole new range of possibilities when it comes to showing products to our consumers before they buy them. In this way, it is closer to the experience that a customer can have in a physical store.
The pandemic has strengthened a trend such as artificial intelligence (AI) applied to eCommerce. It is a very powerful solution to improve the services of any online store. One of the most frequent uses of AI in the field of eCommerce is personalization. Thanks to it, data is collected that allows recommendations to be made to the user according to their behavior in the online store. Similarly, AI improves ROI. Thus, it allows you to optimize search engines and adapt advertisements.
Social networks have, every day more, a prominent role in the field of online sales. The two reference networks in this context are Facebook and Instagram, which began to implement them as of 2020. There is data that confirms that up to 64% of the users of these social networks had already purchased at least one product through them. For this reason, it is key to implement strategies in this regard in order not to be left behind.
According to published data, 71.72% of the traffic received by eCommerce websites comes from mobile devices. It is an established trend. It is essential to pay special attention to the shopping experience that occurs on a mobile device. That it be agile and optimized are some of the most important variables to take into account.
One of the main conclusions of a recent eMarketer study on eCommerce and where it will go in the next biennium is that growth will continue, but will slow down considerably. This year, worldwide, it will grow by 12.2%.
It is still a remarkable amount, but it will be less than what has happened in the immediate past. Dont forget that the pandemic was a somewhat artificial situation (consumers either did not want or could not go to physical stores) that worked as an immediate boom for online shopping (and that obviously sets the bar very high in terms of future growth).
About Jose Daniel Duarte
JD Duarte is originally from Heredia, Costa Rica. He has been an entrepreneur and business owner for more than 20 years, and divides his time between his existing operations and researching new possibilities in which to invest. When hes not dedicating time to his businesses, he spends time with his supporting wife and two children.
Ann Marie Puig explains the benefits of global business expansion
Ann Marie Puig, a business consultant and expert in global business operations, explains the value of expanding a business across international borders.
Angelo Babb explains why the entrance of financial leaders in cryptocurrency is important
Cryptocurrency expert Angelo Babb explains why the acceptance of cryptocurrency by payment companies like Visa and PayPal is a huge step forward for the legitimacy of digital currencies.
Allen Woo explains how businesses can properly manage personnel transformations
Allen Woo wants to help companies to have successful transformations and to that end, he has provided some strategic elements that can make that process much more effective.
JD Duarte explains some of the eCommerce trends coming in 2023
Entrepreneur and business specialist JD Duarte provides insight into some of the current trends in the eCommerce ecosystem that could see more growth in 2023.
Ads
