Aug 23, 2022 | Business
The Founder, Chairman & CEO of Market America Worldwide | SHOP.COM, JR Ridinger, has some strong words about e-commerce strategy and why nearly all businesses should have one. He believes that if a company’s leadership is not thinking about how to incorporate e-commerce into their business model, they are behind the times. “E-commerce is no longer an up-and-coming trend — it’s here to stay,” says Ridinger. “And if companies want to stay relevant and competitive, how to sell online needs to be part of their strategy.”
Ridinger is not alone in this belief. Many experts agree that e-commerce is quickly becoming the new norm for businesses of all sizes across all industries. In fact, research shows that global e-commerce sales are expected to reach $4.5 trillion by 2023. So, what exactly is an e-commerce strategy? And why do nearly all businesses need one? An e-commerce strategy is simply a plan for how a business will sell products or services online.
The key is to have a well-thought-out plan that considers any unique business goals and objectives. Without a clear e-commerce strategy, it’s all too easy to get lost in the sea of online options and miss out on important opportunities to grow your business. There are many advantages to selling online, including reaching a wider audience, increasing sales and improving customer service. Perhaps most importantly, an e-commerce strategy can help a company stay ahead of the competition. “If you’re not selling online, you’re missing out on a huge opportunity,” says Ridinger. “E-commerce is the future of business, and those who don’t embrace it will be left behind.”
Anyone ready to take a business to the next level must consider that it is time to develop a comprehensive e-commerce strategy. Market America can help. As a leading digital marketing company, it has the experience and expertise to help build a successful online store or marketplace. Market America will work with individuals to understand their unique needs and goals and create a custom plan to help them reach their target audience. Market America can also provide the tools and resources needed to get started, including a custom website, shopping cart and payment gateway.
E-commerce marketing does the following:
- Drives traffic to an e-commerce website
- Puts the company in front of its target audience
- Makes it easy for people looking for the kind of products a company sells to discover its website
- Converts website visitors into new customers
- Reengages people who’ve visited a website before to encourage them to buy again
- Enhances the post-purchase experience to increase customer satisfaction and drive loyalty
- Reactivates current customers with well-timed, relevant offers and information, so they enjoy shopping from a specific vendor
- Stimulates more regular and bigger orders
Without e-commerce marketing, a company wouldn’t make any sales. Launching an e-commerce site is not enough — people need to discover it before they spend money. More than this, a company or entrepreneur needs to constantly remind them of its brand so that they come back again and again, generating revenue.
May 26, 2022 | Business
To gauge the magnitude of fake reviews on E-Commerce platforms which mislead consumers into buying online services or products and to prepare a roadmap ahead, the Department of Consumer Affairs (DoCA) in association with the Advertising Standards Council of India (ASCI) will be holding a virtual meeting on Friday, 27th May, 2022 along with various stakeholders.
The discussions will be broadly based on the impact of fake and misleading reviews on consumers and possible measures to prevent such anomaly. In this regard, Secretary DoCA, Shri Rohit Kumar Singh has written to all stakeholders: E-Commerce entities like Flipkart, Amazon, Tata Sons, Reliance Retail and others besides, Consumer Forums, Law Universities, Lawyers, FICCI, CII, Consumer Rights Activists etc. to participate in the meeting.
Along with the letter, Shri Singh has also shared a Press Release of European Commission dated January 20th, 2022 highlighting results of an EU-wide screening on online consumer reviews across 223 major websites. The screening results underlines that at least 55% of the websites violate the unfair commercial Practices Directive of the E.U. which requires truthful information to be presented to consumers to make an informed choice. Further, in 144 out of the 223 websites checked, the authorities could not confirm that traders were doing enough to ensure that reviews were authentic, i.e., if they were posted by consumers who had actually used the product or service that was reviewed.
The letter states that ‘It is relevant to mention that with growing internet and smartphone use, consumers are increasingly shopping online to purchase goods and services. Given that e-commerce involves a virtual shopping experience without any opportunity to physically view or examine the product, consumers heavily rely on reviews posted on e-commerce platforms to see the opinion and experience of user who have already purchased the goods or service. As a result, due to fake and misleading reviews, the right to be informed, which is a consumer right under the Consumer Protection Act, 2019 is violated.’
‘Since the issue impacts people shopping online on a daily basis and has a significant impact on their rights as a consumer, it is important that it is examined with greater scrutiny and detail,’ the letter states.
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Oct 31, 2020 | Tech
Future Electronics is a global leading distributor of electronic components with worldwide headquarters in Montreal. The company is proud to offer one of the largest available-to-sell inventories in the world.
Future Electronics operates on a single integrated global IT platform where customers can source parts from their worldwide inventory to manufacture anywhere in the world, with the same high level of service and traceability anywhere.
Whether customers are looking for New Product Introductions or full-scale production volumes for a mass market, Future Electronics is uniquely-positioned in the electronic components sector to offer available-to-sell inventory and true bonded inventory for its customers. Backed by three modern, automated Distribution Centers, orders can be processed and fulfilled with one of the latest order cutoff times and high precision.
Whether purchasing online or offline with the support of Future Electronics sales teams, products can be sourced from their worldwide inventory, allowing its customer base to get the necessary parts on time, every time.
For more information, please contact Future Electronics: www.FutureElectronics.com/Contact-Us.
About Future Electronics
Future Electronics is a global leader in electronics distribution, recognized for providing customers with global supply chain solutions, custom-tailored engineering services and a very extensive variety of electronic components. Founded by Robert G. Miller in 1968, Future Electronics believes its 5000 employees are its greatest asset, with 170 offices in 44 countries. Future Electronics is globally integrated, with a unified IT infrastructure that delivers real-time inventory availability and access to customers. With the highest level of service, the most advanced engineering capabilities, and the largest available-to-sell inventory in the world, Future’s mission is always to Delight the Customer®. For more information, visit www.FutureElectronics.com.
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Oct 23, 2020 | Tech
Future Electronics, a global leading distributor of electronic components, is promoting their extended order cut-off times.
Future Electronics’ three modern, automated Distribution Centers were strategically placed in order to process same-day shipments quickly and accurately.
The flagship North American Distribution Center is located in the Memphis area with direct proximity to carrier hubs, and to one of the world’s largest cargo airports. The EMEA Distribution Center, located in Leipzig, Germany, is a focal logistics point in Central Europe, also in close proximity to carrier hubs. The strategically-located Singapore, Asia Distribution Center is located in Asia’s established logistics hub, right near the Changi Airport.
Future Electronics’ automated material handling process, along with its modern warehouse management systems, significantly reduce order processing times and fulfill orders with precision. For example, qualified priority customer orders can be fulfilled from receipt to shipment in a mere 15 minutes, following the most stringent quality standards of the industry.
For more information about the capabilities of Future Electronics Distribution Centers, please visit:
www.FutureElectronics.com/About-Future/Distribution-Centers.
About Future Electronics
Future Electronics is a global leader in electronics distribution, recognized for providing customers with global supply chain solutions, custom-tailored engineering services and a very extensive variety of electronic components. Founded by Robert G. Miller in 1968, Future Electronics believes its 5000 employees are its greatest asset, with 170 offices in 44 countries. Future Electronics is globally integrated, with a unified IT infrastructure that delivers real-time inventory availability and access to customers. With the highest level of service, the most advanced engineering capabilities, and the largest available-to-sell inventory in the world, Future’s mission is always to Delight the Customer®. For more information, visit www.FutureElectronics.com.
Oct 16, 2020 | Tech
Future Electronics is a global leading distributor of electronic components with worldwide headquarters in Montreal. The company is pleased to announce their new online Bill of Materials tool for a more intuitive customer experience.
Future Electronics worked closely with many stakeholders over several months of dedication and effort to launch this new feature that comes fully-equipped to be a complete and centralized source of information for the whole manufacturing process from design to production.
A precise and accurate BOM is essential in the world of electronic components distribution. Future Electronics’ BOM tool features its comprehensive global inventory network of raw components, assembly information, quantities and additional essential information needed to build and complete a fully-shippable product. Customers can import or export their lists and add products in many ways, in addition to saving their lists on their online account profile for easy access.
To access the Future Electronics online Bill of Materials tool or create your account, please visit: www.FutureElectronics.com/BOM.
About Future Electronics
Future Electronics is a global leader in electronics distribution, recognized for providing customers with global supply chain solutions, custom-tailored engineering services and a very extensive variety of electronic components. Founded by Robert G. Miller in 1968, Future Electronics believes its 5000 employees are its greatest asset, with 170 offices in 44 countries. Future Electronics is globally integrated, with a unified IT infrastructure that delivers real-time inventory availability and access to customers. With the highest level of service, the most advanced engineering capabilities, and the largest available-to-sell inventory in the world, Future’s mission is always to Delight the Customer®. For more information, visit www.FutureElectronics.com.
Media Contact
Claudio Caporicci
Global Director Marketing Communications & Advertising
FUTURE ELECTRONICS
www.FutureElectronics.com
514-694-7710
Claudio.Caporicci@FutureElectronics.com
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