NaXum CEO, Ben Dixon Hosts Forum on Trends in Referral Marketing

 Back in July, 2017 Ben Dixon, NaXum CEO, founded the Direct Selling Executives Forum(DSEF) as a group on Linkedin and Facebook for active direct selling executives to come together and discuss topics relevant to our industry.

Today, Ben hosts 6-10 events a year with active executives in the space, digging into “real talk” around the reality of the Direct Selling space.

The next open forum online, titled “2022 Strategies To Thrive,” will be hosted on Friday, January 21st, 2022 @12noon Central / 10am PST.

On the panel they will have:

Liz Forkin Bohannon, Founder @Sseko Designs

Liz Forkin Bohannon is the founder of Sseko Designs. Sseko is an ethical fashion brand that works to educate and empower women. By providing employment and educational opportunities, Sseko enables women to continue their education and become leaders in their country. In four years, Sseko has grown from three women making sandals together under a mango tree, to an international fashion brand that provides employment, educational opportunities and entrepreneurial training to over 50 women in East Africa.

Using her unlikely story of a journalist-gone-shoe-maker, Liz shares her passion for social enterprise, conscious consumerism, social justice, creative leadership, gender equity, risk-taking, and empowering women. She believes deeply that business is a powerful platform for social change and that girls are our future.

She now splits her time between Uganda and Portland, Oregon, where she and her husband Ben run Sseko Designs.

Melissa Shoop, Founder @JavaMomma

Melissa Shoop is the founder and CEO of Java Momma, a direct sales business based in Pennsylvania.

Melissa is a lifelong direct seller. It wasn’t until 2017 she felt the call to serve her selling community turning her years of sales and training into corporate leadership.

Java Momma was created to be a company that is built on transparency, relationships, and trust. The company allows others to promote products both as a business for themselves and run fundraisers for local non-for-profit organizations.

Rachel Kellogg, National Director Of Sales @Faberlic

With over a decade experience in sales and leadership at Mary Kay Cosemetics, Rachel is now leading the charge with the Russian powerhouse Faberlic as they expand throughout the US Market.

She’s a remarkable professional and loves making people feel important and know their worth.

She has great strength in creating duplicatable systems to grow the confidence of the sales force and driving results through empowerment.

“When you can combine strategy with creativity and confidence you become unstoppable!” – Rachel Kellogg

They will be asking the following questions:

1) As we enter 2022, how has “Doing Good” (sharing causes & charitable pursuits your company participates in) shaped your story in the marketplace?

2) With our world continuing to change rapidly, what are the trends you’re seeing in the “ways” your distributors actually operate daily in the business?

3) What are the KEY educational opportunities you see for corporate teams to bring to the field today?

4) As retail customers are faced with more options than ever, what are your favorite ways to create loyalty?

5) If you could go back in time to December 2019 and share “one-thing” with yourself, what would that advice be?

If you’d like to attend live, visit https://directsellingexecutiveforum.com/

Follow NaXum on LinkTree for more articles in this series on trends within direct selling.

About Ben:

Ben Dixon loves referral marketing. His family found direct sales back in 2006 and had success using technology to create home-based businesses. Since 2010, Ben has focused on serving referral marketing, party plan, and direct sales companies across the globe with the technology they require to empower their passionate fans to virally grow their businesses.

To see episodes from the direct selling executives forum, visit the youtube channel.

To hear reviews on NaXum Technology, visit Capterra, PR.com, or Linkedin.

To request a tour of the NaXum platform, visit Naxum.com

NaXum

Ben Dixon

713-867-7999

https://www.naxum.com

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  • Trade Shows & Events

NaXum CEO, Ben Dixon Explores Data Trends in Referral Marketing

 Each year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum.

Data Trends In Referral Marketing

Companies are shifting from making decisions on “training indicator” data alone to exploring new ways to gather “leading indicator” data from the independent referral marketers that promote their offers.

“NaXum has developed a suite of predictive Insight Tools that change the way companies plan, iterate, and execute throughout the year. ” –Ben Dixon, CEO

Deploying Platforms To Maximize Leading Indicators:

For decades, many direct sales companies have been stuck in the predicament of needing to plan, iterate, and execute on programs while only having transactional historical data to base their decisions on.

This means that it may take 90 days to know if your programs or changes are having any effect at all. Companies today are deploying predictive platforms that track the text messages, social media posts, and calls the members make to get daily data faster on the response the marketplace is having to specific content and initiatives.

The insights predictive platforms bring to the table become the guiding light to monthly, weekly, and even daily decision-making.

Which posts are your members willing to make on social media?

And out of the posts they are willing to make, which posts actually get their friends to your shopping cart?

What hook is the best text message to send to your friends in Spanish to start a conversation about your product?

Which training videos are the promoters actually finishing in onboarding?

What is the best way to handle objections that come in from prospects?

All these questions can now be asked, tracked, and reported on.

Follow NaXum on LinkTree for more articles in this series on trends within direct selling.

About Ben:

Ben Dixon loves referral marketing. His family found direct sales back in 2006 and had success using technology to create home-based businesses. Since 2010, Ben has focused on serving referral marketing, party plan, and direct sales companies across the globe with the technology they require to empower their passionate fans to virally grow their businesses.

To see episodes from the direct selling executives forum, visit the youtube channel.

To hear reviews on NaXum Technology, visit Capterra, PR.com, or Linkedin.

To request a tour of the NaXum platform, visit Naxum.com

NaXum

Ben Dixon

713-867-7999

https://www.naxum.com

ContactContact

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  • Entrepreneurial Development

NaXum CEO, Ben Dixon Explores Pricing Trends In Referral Marketing

 Each year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum.

Pricing Trends In Referral Marketing

“In direct sales, the old paradigm of giving your members as promoters the ‘best price’ on the product instead of the retail customer is dying. Companies everywhere are setting up pricing structures that remove ANY incentive for a regular consumer to want to become a promoter only on the basis of getting a ‘better price’ for the product.” – Ben Dixon, CEO

The New Golden Rule:

The trend seen across the board in pricing today is to allow the retail customer to have access to the same ‘best price’ that a promoter would have.

Many companies now have retail prices for one-time purchases, discounted subscription prices for retail customers subscribing and even further discounted prices that loyal retail customers can achieve based on specific rules.

Companies are moving away from creating any incentive that would move a person to want to become a promoter just to get a discounted price on products.

We also see companies continuing to charge administrative fees to the promoters to recover costs of platforms that support the promoter experience and clearly differentiate who is a retail customer versus a promoter. There is a trend favoring annual admin fees for promoters over monthly fees at this time.

To download a full copy of the 2022 Direct Selling Trends Report, visit Naxum.com

Follow NaXum on LinkTree for more articles in this series on trends within direct selling.

About Ben:

Ben Dixon loves referral marketing. His family found direct sales back in 2006 and had success using technology to create home-based businesses. Since 2010, Ben has focused on serving referral marketing, party plan, and direct sales companies across the globe with the technology they require to empower their passionate fans to virally grow their businesses.

To see episodes from the direct selling executives forum, visit the youtube channel.

To hear reviews on NaXum Technology, visit Capterra, PR.com, or Linkedin.

To request a tour of the NaXum platform, visit Naxum.com

NaXum

Ben Dixon

713-867-7999

https://www.naxum.com

ContactContact

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  • Entrepreneurial Development

NaXum CEO, Ben Dixon Explores Integrating Cause-Based Marketing Into Your Culture

 Each year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum.

A Cause Bigger Than Yourself

In our last report, we highlighted the trend of tastefully tying causes to your direct sales company as a must to “Engage for Good.” Causes continue to be catalysts for viral participation and enhancing the story of direct selling companies across the globe.

Companies today are tying causes into the experience of being a member in unique ways:

Some are rewarding their members with points for taking the simple daily actions of watching training videos, prospecting, and sharing on social media and allowing members to cash in their “points” for gifts that go to causes they care deeply about. Imagine the reward of telling your field that regardless of the sales they make, if they do the work to share your company, you will support the causes they care about!

Others are tying causes to loyalty by giving gifts to foundations every time a customer purchases or at different benchmarks of the lifetime of a retail customer’s subscription.

About Ben:

Ben Dixon loves referral marketing. His family found direct sales back in 2006 and had success using technology to create home-based businesses. Since 2010, Ben has focused on serving referral marketing, party plan, MLM, and direct sales companies across the globe with the technology they require to empower their passionate fans to virally grow their businesses.

To see episodes from the direct selling executives forum, visit the YouTube channel.

To hear reviews on NaXum Technology, visit Capterra, PR.com, or LinkedIn.

To request a tour of the NaXum platform, visit Naxum.com.

NaXum

Ben Dixon

713-867-7999

https://www.naxum.com

ContactContact

Categories

  • Entrepreneurial Development

NaXum CEO, Ben Dixon Shares the Rise Of Predictive Platforms

 Each year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum.

Rise Of Predictive Platforms:

With COVID-19 continuing to change the way business is done across the globe, Referral Marketing businesses everywhere are faced with how best to support their members when the majority are no longer leaving home like they used to.

The FTC in the USA has recently called out referral marketing companies for allowing their members to use deceptive practices to enroll sellers. Once again prompting referral marketing companies to proactively model the appropriate behavior their members should embrace daily.

What are predictive platforms?

Predictive Action Platforms are business rule engines that power marketing tools and apps to prompt referral marketers with “suggested” actions in promoting products and services. The platforms act as a tool to model for the members to follow.

Creating platforms that “feel like” a top leader sitting next to the newest person on the team:

“We have seen incredible innovation in 2020 and 2021 that has pushed companies to look deeply at the experience they are offering their members. With members no longer attending live events weekly and getting out to meet people in regular day-to-day life, companies have been forced to put platforms together that ‘feel like’ a top leader sitting next to the newest person on the team, suggesting what to do next.

Whether modeling how to connect with a friend and invite them to your website via text message, or giving your member a compliant selling system for engaging new contacts on social media, predictive apps and marketing systems have become a critical cornerstone of every company’s strategy. ” – Ben Dixon, CEO NaXum

How is data leveraged in predictive action platforms?

“Predictive platforms engage every new team member with the daily habits and little things they need to do that compound daily into building a real business. Because massive amounts of members are actually adopting predictive platforms, the companies who have deployed predictive technology are receiving data they have never had before.

“The insights from the success and failure of the predictive content become the guiding light to a companies’ content strategy moving forward. ” – Ben Dixon, CEO NaXum

About Ben:

Ben Dixon loves referral marketing. His family found direct sales back in 2006 and had success using technology to create home-based businesses. Since 2010, Ben has focused on serving referral marketing, party plan, mlm, and direct sales companies across the globe with the technology they require to empower their passionate fans to virally grow their businesses.

To see episodes from the direct selling executives forum, visit the YouTube channel.

To hear reviews on NaXum Technology, visit Capterra, PR.com, or LinkedIn.

To request a tour of the NaXum platform, visit Naxum.com.

NaXum

Ben Dixon

713-867-7999

https://www.naxum.com

ContactContact

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