Burberry reveals Lunar New Year 2022 campaign

WEBWIRE



Burberry introduces its Lunar New Year 2022 campaign, inspired by the year of the tiger.


The campaign stars models Liu Bingbing, Liu Chunjie, Wang Xiangguo and Yang Ling and is captured by photographer Feng Li.


The exclusive collection is presented in a series of images that celebrate the year of the tiger’s strong, confident spirit. The collection features a tiger stripe animal print in an orange hue that adorns our signature Lola and Olympia bags, as well as cashmere scarves and sneakers.


A new perspective on the signature TB Monogram print is introduced in a honey beige hue, punctuated with bright orange B motifs, including the Burberry Heritage Trench, pussy-bow blouses, pleated skirts and Italian-woven nylon jackets – reimagined for the celebration.


WOMEN’S

Outerwear includes a belted car coat in our lightweight Italian-woven cotton gabardine, cut to a relaxed fit with a tiger stripe animal-print lining.


A pussy-bow blouse in Italian-woven silk, highlighted with contrast panels featuring our Thomas Burberry Monogram.


Elevated knitwear includes a crew-neck sweater in cashmere, intarsia knitted with a refreshed Monogram motif. A V-neck silhouette in technical wool, patterned with a tiger stripe animal print.


A shirt dress in Italian-woven silk, highlighted with contrast trims featuring our Thomas Burberry Monogram. A short- sleeved knitted polo shirt dress in technical wool. 


MEN’S

Lightweight funnel-neck jackets cut from Italian-woven nylon with a packaway hood, patterned with a refreshed Monogram print. As well as a hooded version, with a versatile design that reverses to a solid colour, highlighted with a refreshed Monogram motif.


A shirt in silk twill, oversized T-shirt, hoodie and drawcord jogging pants featuring the refreshed Monogram motif.


BAGS

The Lola bag, a signature style available in an orange-hued tiger stripe animal print. The design is punctuated with a chain shoulder strap and the Thomas Burberry Monogram.


A slim, curved Olympia pouch in a cotton blend, accented with our logo detail and embroidered orange-hued tiger stripe animal print.


An Italian-made messenger bag and a spacious tote bag, highlighted with a tiger stripe animal print.


ACCESSORIES

Shoes for women include point-toe pumps sculpted from Italian-tanned metallic leather and studded with eyelet detailing. For men, introducing our new Arthur sneaker crafted in Vintage check cotton and nubuck.


An appliquéd cotton baseball cap and scarves containing organic wool and silk, with a refreshed Monogram motif.

Burberry Reveals Its Autumn/Winter 2021 Campaign

‘This season is very much about freedom of expression and the importance of exploring creativity. And so, for the campaign, I really wanted to build on these notions and have the collection captured from two different creative perspectives. I collaborated with the incredible Katy England on the styling for the campaign to create a beautiful and powerful fluidity across both juxtaposing images, and I am so excited to have also worked with Mert and Marcus and Chris Rhodes to bring them to life through each of their unique lenses.’
Riccardo Tisci, Chief Creative Officer

Today, Burberry reveals its Autumn/Winter 2021 campaign, bringing together contrasting perspectives in a celebration of the season’s exploration of fluidity and the power of individuality.

Playing on the concept of duality, the campaign contrasts raw, classical studio stills, captured by photographers Mert and Marcus, with bold, candid shots, captured backstage at the Autumn/Winter 2021 presentations by photographer Chris Rhodes. The collections themselves transform through these opposing lenses, encouraging different viewpoints and freedom of expression.

Burberry’s Autumn/Winter 2021 collections by Riccardo Tisci explore the narrative of modern femininity and masculinity, re-writing the narrative with a sense of boldness and opportunity. Paying homage to the indomitable force of Mother Nature and the widespread British craft and outdoor movements of the early 20th Century, the collections nod to those who daringly ventured into nature, breaking with convention in their journey towards building a better future. 

NOTES TO EDITORS

The Burberry Autumn/Winter 2021 campaign was photographed in line with the COVID-19 social distancing measures.

About the models

  • The cast includes models Chai Maximus, Felice Noordhoff, Finn Rosseel, Karo Laczkowska, Kayako Higuchi, Khalil Ghani, Mariacarla Boscono, Mona Tougaard, Nic Minwoo, Nozomu Ito, Rianne von Rompaey, Sita Zampou and Yilan Hua. 

About the Creative Team for the Burberry Autumn/Winter 2021 campaign content captured by Mert & Marcus

  • Styling: Katy England
  • Make-up: Isamaya Ffrench, Burberry Global Beauty Director
  • Hair: Paul Hanlon 

About the Creative Team for the Burberry Autumn/Winter 2021 campaign content captured by Chris Rhodes

  • Womenswear presentation

– Styling: Katy England
– Make-up: Isamaya Ffrench, Burberry Global Beauty Director
– Hair: Gary Gill 

  • Menswear presentation

– Styling: Ib Kamara
– Make-up: Isamaya Ffrench, Burberry Global Beauty Director
– Hair: Jawara 

About the Autumn/Winter 2021 womenswear collection

  • Named ‘Femininity’, Riccardo Tisci’s Autumn/Winter 2021 womenswear collection for Burberry sheds archetypes and readdresses preconceptions with unflinching pride and conviction. Re-inventing tradition, British tailoring classics are renewed with fresh purpose and confidence – a modern armour – twisting classicism and encouraging freedom of expression. The collection returns to the animal kingdom – a house code – as trompe l’oeil prints and tactile faux furs play on the natural and the fashioned, with unexpected adornment on hoods and exaggerated pelt fringing. Fluttering cape-sleeve dresses in colour block and animal print, and fluid unlined outerwear evoke a sense of freedom, as if moving in the wind, whilst bold and bright flag intarsias appear on silk satin and tulle skirts, alongside reconstructed silhouettes with geometric panels and prints.
  • The Olympia bag collection is evolved with fresh iterations, including an Olympia scarf tote and clutch. The Flagbag–a new soft tote with metallic embroidered fringing – is inspired by the collection’s sense of fluidity, presented in paillette-adorned silk, and smooth lambskin annotated with founder Thomas Burberry’s initials.

About the Autumn/Winter 2021 menswear collection

  • Named ‘Escapes’, Riccardo Tisci’s Autumn/Winter 2021 menswear collection for Burberry gently challenges and subtly reinvents traditions, inviting freedom of expression. The collection itself is dynamic and young, vibrant and alive. Outerwear is key. Clothes are engineered to reflect motion and activity – with pleats, panels and fringes – as if moving in the wind. Layered pieces morph unexpectedly on the body. Tailoring has a sense of twisted classicism, whilst Burberry’s quintessential house codes – the trench coat and Burberry beige – are evolved. 

About the Music

  • ‘Children (Dream Version)’
  • Written by Robert Concina
  • Published by Warner Chappell Music Limited Performed by Robert Miles
  • Licensed courtesy of Sony Music Entertainment UK Ltd