PR 24×7 embark 9% growth story during COVID 19

~With 15+ new hiring, 7+ client addition and Zero lay-offs PR 24×7 became one of the PR agency to report growth during the ongoing pandemic~

October 2020; PR 24×7, India’s leading Regional PR agency survived the utmost challenging 2020 with the mantra of “Reimagining branding is the next Normal”.  Since the beginning the year 2020 has been full of mishaps and the novel COVID-19 virus, due to which nothing has fared for most business and has also impacted the economy drastically. Wherein, PR 24×7 in these times became one of the first Public Relations agencies to mark 9% profit from Q1 19-20 vis-à-vis Q1 20-21. PR 24×7 added 15+ new employees, 7+ new clients and managed zero lay-offs during this pandemic.

PR 24×7 is known for its 24×7 working culture across the PR industry and thus we are always available for guidance and consultation 24×7. Time bound delivery is our priority and focus and hence PR 24×7 is never off work. With this mentality and growth policy PR 24X7 has achieved the heights in the past 2 decades and is growing stronger as an agency by the day. During COVID-19 most business along the economy witnessed an unmatched downfall, clients reduced and delayed pay check and alongside multiple challenges however, where on one-hand PR 24×7 managed client retention on the other-hand added more employees for Business growth & development and client strategic planning & consultation.

Commenting on the agencies growth and success Mr. Atul Malikram, Founder, PR 24×7 said; “It has been a difficult year, but by god’s grace and the hard-work put in by our employees we have been able to achieve these heights. We have not only added employee and clients but we have had 100% client retention with no layoffs. We have built PR 24×7 over the past 21 years and our success stories are narrated by the capacity of clients we have serviced in the past or the once we are currently servicing. Our unmatched presence across the length and breadth of the country is a testimony of the hard-work that our employees put in 24×7.

With strategic planning and thoughtful steps PR 24×7 is making its way and creating a growth story for itself. In the endeavor to achieve the desired results the agency had also introduced additional services benefiting the clients through Media Monitoring, online media traction, coverage in and social media audit with basic PR mandates. Some of the key clients with successful coverage stories during lockdown include brands like: Adani Group, TAFE, Metro Cash & Carry, Glenmark Pharma, Neuberg Diagnostics, AMAZON India, &TV and Sony SAB and many more.

There are many names of this city, there is a story behind each name. Must see once.| Ujjain Holy City

Ujjayini has had a special place in the major religious and political centers of India since ancient times. For this reason, the city was mentioned by different names in different periods. Thus Ujjayini, the holy land of Mahakal, has a unique feature due to its different names. The reasons for the various names of Ujjain are mentioned in the Avanti section of Skanda Purana by legends. Come, know about these names….


Kanakshranga literally means in Hindi is ‘suvarnamayi shikharon wali’. In the 40th chapter of the Skanda Purana Avanti Khand, there is a story related to the name Kankashranga, which is as follows- Shiva and Brahma bowed to the Jagatsarishta Vishnu installed in this city with suvarnamaya peaks. He prayed to Vishnu for a place to live in this city. Vishnu placed Brahma in the north of this city and Shiva in the south to be established and thus the city became the center of Brahma, Vishnu and Shiva. Brahma called this city as the Shranga of Kanakavarna, hence its name became Kanakshranga.

The Brahma Purana and Skanda Purana give a grand description of the buildings here. He was adorned with precious gems, mukta mini and torana gates and had golden vases on his tops.



According to the 42nd chapter of Skanda Purana Avanti Khanda, the story related to this name is as follows- Brahma created the entire creation, then the task of protecting the world came to Vishnu, because Lord Vishnu is the follower of the world. Brahma covered this holy place with Kushas and prayed to Vishnu to be revered there. Thus its name became Kushasthali due to being covered with Kushas. ‘Kush’ is called the sacred grass which is used for the postures of gods and sages.


‘Ava-Rakhena’ is used in the sense of protecting, so ‘Avantika’ means ‘able to protect’. The story of the name ‘Avantika’ in the 43rd chapter of Avanti Khand of Skanda Purana is as follows- Once there was a war between gods and demons. The gods were defeated in this battle, after which the Devas took shelter near Vishnu on Mount Meru. Vishnu asked him to go to the city of Kushasthali after attaining strength and renewable virtue. This city located in Mahakal forest is going to fulfill all the wishes. Here in every kalpa, deity, pilgrimage, medicine, seeds and whole beings are followed. This city protects everyone, so its name is Avantika city. According to the mythological history, the Avantis, the branch of the Haihayas, established this state and for this reason it was named ‘Avanti’ in their memory.


The story named Padmavati is as follows- 14 gems received after the churning of the sea were distributed in this holy place. It was here that the gods received gems. After receiving the gems, the gods said that in Ujjaini, we have all suffered from the jewels, so Padma, that is, Lakshmi will always reside here, and since then it has been named ‘Padmavati’.

The grand prosperity of Padmavati is described in the poems, plays and Pali and Prakrit texts of Brahma Purana, Skanda Purana and Kalidas, Banabhatta, Shudraka etc.


At the core of the Kumudwati nomenclature is its attractive natural beauty. The story named Kumudvati is in Skanda Purana- When Lomash Rishi reached the city of Padmavati while doing pilgrimage, he saw the waterfalls of the lake, Tadag, Pallaval, river etc., full of waterfalls and lotuses. Seeing the places beautified by the Kumuds, it seemed as if the earth was beautified by many lunar. This Kumudini forest was always cheerful with the beauty and light of Chandra situated on Shiva’s head. Therefore, Lomash Rishi named it Kumudavati.


In the Mahakal forest, Marichinandan Kashyap, along with his wife, underwent a severe austerity and found the boon that ’till the position of Sun and Moon, their offspring will remain on earth’ All the subjects of God, Asura and human form attained their growth. This Mahakal forest became full of opulence. There are rare ratnadis obtained from churning of the sea on this earth. Whatever are the divine and supernatural things in this world, they are all attainable in this Mahakal forest. All the gods are revered in this forest. This city became famous as Amaravati due to the abode of entire deities.


Mahadev built this huge puri according to Parvati’s wish and said that this city will fulfill all the wishes. There will be residence of saints, deities and maharishis in it. Here, there will be a large area with all kinds of animals and birds and gardens with flowers and fruits and a golden archway with golden, gem and piers. In this way, this city became full of all kinds of prosperity and splendor and became famous by the name Vishala. It is clear from the ‘Vishala Bahuvistirna Punya Punyajanashraya’ that it was wider than other towns. Kalidasa sweetly imagined its vastness in Meghdoot through the repetitive use of ‘Srivishalaan Vishalam’.


According to the Puranas, the universe begins with every cycle. ‘Kalpa’ means that one day of the divine Sahasra era of Brahma is called Kalpa. In this way, the cycle of holocaust and creation goes on the earth. Brahma, Vishnu and Shiva reside in this Mahakal forest. The creation of the world begins in every cycle. The different kalpas of Vamana, Varaha, Vishnu and Pitras etc. all started from here. This city has always been immovable even after the creation and destruction of the whole world. So Brahma said it would be famous under the name Pratikalpa and it became famous under the name Pratikalpa.


‘Ujjayini’ literally means ‘excellent victory’. Once the demon king Tripura pleased Brahma with his incurable asceticism. Brahma gave him the boon of ignorance from Devas, Demons, Gandharvas, Vampires, Demons etc. Satisfied with the groom, Tripura started killing Brahmins, sages and deities. This made all the Devas afraid of him and they all went to Shiva. He prayed to Shiva for protection, then Shiva fought fiercely in the Avanti region from Tripurasura. He killed Tripurasura in three parts of his Pashupat weapon in the Avanti city and killed him fiercely. Therefore the gods and sages named it Ujjayini.

The Pali and Prakrit texts also mention this name with plurality. All the poets of Sanskrit literature have often used the name ‘Ujjayini’ in their texts. The same name is more prevalent in the modern era.

When the use of the word ‘Ujjayini’ started, it cannot be said with certainty. Panini (500 BCE) in his Ashtadhyayi has mentioned ‘Ujjayini’ in the Varanadi gana text. Kalidas and Shudak have also used the name ‘Ujjayini’ prominently. Hence it can be said with certainty that this name started being used from 6th century BC. By the time this name came into vogue, Ujjain became.

Bhogavati and Hiranyavati

The inclusion of these two names is as follows- Hiranyavati with the excess of Bhogavati and Suvarna, having all kinds of Bhog. Both these names are included in the names Amaravati, Vishala and Kankashranga.

All the names mentioned above give different characteristics of Ujjayini. If you look at the whole, then through these names a grand picture of Ujjayini becomes present. It is a real and safe city with vast area, full of opulence and splendor. It is a beautiful place of nature. is taking the initiative of making the sanctity of Ujjain city an ideal holy city beyond the paper address, in which the wish of the channel is to be completely forbidden in the Mahakal city. If you also want to revive the sanctity of this city, click on and join

For more details:
Call Us: 9755020247
Mail Us:

‘Ujjain bane aadarsh pavitra nagri’ will revolutionize Muheem Atul Malikram co-founder Atul Malikram is constantly engaged in new efforts to make Ujjain a holy city. Recently, 14 poor people died due to the consumption of alcohol in the religious city of Ujjain. On the subject, Atul Malikram issued a fury saying that no strict steps have been taken by the administration till date on the campaign being conducted for a long time, which is being watched by the whole country today. If the government had already taken the step of prohibiting meat in the city, then 14 people would not have died today. If the same kind of life is being lost in the coming time from the meat liquor being sold in the city, then the Chief Minister himself will be responsible for it.

Having meat shops in the religious city not only serves to hurt the heart of the devotees, but it is also harmful for the health of us people. Ujjain has been referred to as the holy city in India, but there is a lack of satvik conduct and lack of purity. Meat liqueurs sold around the temples hurt the devotees in huge amounts. is taking the initiative of making the sanctity of Ujjain city an ideal holy city beyond the paper address, in which the wish of the channel is to be completely forbidden in the Mahakal city. If you also want to revive the sanctity of this city, click on and join

For more details:
Call Us: 9755020247
Mail Us:

Top 09 reasons to do PR in the current scenario – PR24x7

We are living in a world where every day is filled with several uncertainties. In a spare of a few months, our whole outlook towards the world as well as to our lives have changed. While this change may have given birth to various possibilities and opportunities, it holds the power to shift the dynamics of existing public health and the global economy. The economic crisis has already crushed down some businesses while some are still fighting to survive. At this time, businesses need to hold their ground to stay up float. The need to have effective balanced communication between brands and their public is at peak, and who better than PR can do this job effortlessly? PR industry may have been facing some difficulties due to lockdown and pandemic, but it stills holds the key to a well-established business. Businesses and startups at present need PR more than ever. Let’s find out how PR at present is a necessity considering the existential crisis:

Communications the utmost priority

In the current scenario, media is the key to acquire messages and news whether it is newspapers, portals, channels, or social media. Various news regarding brands and businesses circulates daily. While positive news may give you a boost, the negative news may ruin your reputation amidst the public. Having a PR helps you manage the news that is surrounding your brand in the market and it also ensures two-way communications between your brand and public. In other words, PR helps you connect with your audience.

Maintain your reputation

Having a stellar reputation in the market is an absolute need. It is your reputation that determines the public’s opinion and trust in your brand. It takes years of hard work to build a good reputation, but one wrong move will push you all the way down. Needless to say, it is a very fragile thing and therefore, needs special attention. Public Relations are the most effective way to maintain or build your reputation among your peers and subjects. Through campaigns and activities, PR supports you in increasing your brand awareness and have a clear cut image.

High credibility

Trust plays an important role in determining the success of a brand. It is PR who will support in establishing yourself as a strong and trustworthy brand both in the media and public eyes. Having PR will help your brand with more credibility. Media at present is facing many inconsistencies therefore; it is highly unlikely that prominent media houses will entertain you if you approach them directly. If you want positive media attention, you will need PR to assist you.

PR balance both sides of the equation

PR is not all about disseminating press releases and ensuring good coverage. PR pros have complete knowledge of what the public wants and what your brand needs. Public relations use various PR tactics and strategies to spread your message to the right audience at the right time. Today, people all over the globe are suffering due to COVID 19 pandemic. At this point, your brand needs to work hand in hand with the public. Here’s where PR expertise will come handily. PR pros have the experience to know what people at present are going through and what they need. PR will assist you in planning every launch, announcements, and campaigns at present so that you may continue to hold your place in public eyes.

Accurate content and context

At present, people are going through many emotions including despair, hopelessness, panic, and anxiety. It would do you no good if you put up a formal press release to disseminate in the media. People at present are more likely to gravitate towards insightful and compassionate press releases that will give them a flicker of hope. PR comprises highly skilled content writers who have the proper knowledge and skills to write for blogs, social sites, and newspapers. Today, contents need to be soulful, so much so that, they would have the power to reach the hearts of your audience. You may have a good reputation in the market but if you are unable to appreciate your customer, you will not be their first choice.

Crisis management

The need to have an efficient crisis management team has increased consequently in the last few months. Whether it is a miscommunication between a brand and media or fake news went viral, brands are finding themselves in the middle of bad publicity consequently in the past few months. Having a PR for your brand is a blessing for brands. Not only they have the experience to handle such critical situations, but they also have the efficiency to solve the crisis as early as possible

It is no time for experiments

If you think you can handle your PR at this point, you are wrong. You may have few tricks up your sleeve, but that will do you no good when you will find yourself in an unexpected situation and your reputation is in danger. This is the time to favor experience over experiments. PR pros are the master of techniques. They know how to pitch media, secure coverage, compose press releases, strategize and plan PR campaigns, and ultimately, build your brand awareness. Instead of trying to do them all by you, let PR do its job.

Approach to mass media

PR agencies have a far wider approach to population than anyone else. They have stronger media relations not only with publications but with online portals, electronic channels, bloggers, and social media influencers. There is a considerable increase in the use of digital media in the past few months, so much so that brands are focusing more on social sites for exposure. Connecting with so many media influencers to promote your product is a rather difficult task. Public relations are not bounded to print media only. They have expanded their circle and therefore has strong media relations with other modes of media.

Determining the target audience

One of the features of PR is to determine the target audience for the brand. With all these uncertainties and chaos surrounding us, you will find it is hard to determine the specific target audience you want to focus on. Focusing your efforts where it is not needed, will hamper your time and energy. PR will help you increase your brand’s visibility and outreach. You will need to focus on regional media and prominent publications so that, your news can reach a specific targeted audience. For that purpose, you will require the support of PR.

Let’s get started. Contact us or give us a call (+91) 97550 20247 and discover how PR 24×7 can help develop an integrated PR strategy that delivers measurable business improvement.

THIS IS SHE’ – Social working housewives to get a new name.

Woman, a word that is synonymous with the creator of this world. A creator, who creates a human being, shapes a society, and our values. Our community harbours many such creative women who are not only managing household affairs but also selflessly working towards the welfare of our society. To tribute these devoted women, brings a new initiative,’THIS IS SHE’.

‘THIS IS SHE’ explaining the need for this initiative, the co-founder of Mr. Atul Malikram states, “There is a misconception held by the general public that a housewife is just equipped for housework. Nonetheless, there are also such women around us, who have not just taken care of their families, but also have come forward to work for our society. The contribution of these housewives to the growth and development of our society is invaluable. And despite their achievements, they are down to earth, and to honor their simplicity and elegance we bring the platform ‘THIS IS SHE’.

Ordinarily in today’s time of busy routine, to manage time from the household work to come forward for social work gets extremely difficult, however, our nation’s housewives worked from home and considered social work as their duty with most extreme devotion.

‘THIS IS SHE’ is an initiative that is one of its kind. ‘THIS IS SHE’ will conduct live webinars where the stories of such social workers will be told and their experiences will be shared. They will also be honored on this online platform. The live program will be inaugurated on the 5th November on the Facebook page and Youtube channel of additionally conducts various webinar programs on themes related to social interest like independent youth, Meri Lado, Open Mic, Second Innings, and so on.