Asia’s yearly flagship licensing occasions, theHong Kong International Licensing Showand theAsian Licensing Conferenceconcluded effectively today. Arranged by theHong Kong Trade Development Council(HKTDC), the three-day extravaganza for the licensing trade ranged from 27 to 29 April, drawing in more than 330 exhibitors and showcasing over 600 brand names and licensing jobs. TheAsian Licensing Conferencecombined some 20 worldwide licensing specialists to check out crucial market subjects, consisting of worldwide licensing patterns and the market outlook, copyright (IP) licensing methods for abroad growth, sports licensing, location-based home entertainment, food and drink licensing, and innovative marketing techniques. The 2 occasions functioned as cross-regional and cross-sectoral company growth platforms throughout numerous classifications, developing international company chances for individuals and promoting local IP trade advancement.
Jenny Koo, Deputy Executive Directorof the HKTDCstated: “Under the assistance of the nationwide 15th Five-Year Plan, Hong Kong continues to deepen its function as a local IP trading center. As one of Asia’s a lot of fully grown licensing markets, the city boasts a reputable market community, with the licensing sector working as a core engine for IP trade. We are delighted to see licensing applications broadening from conventional character retailing to cover location-based home entertainment, food and drink, e-commerce and a host of other fields, forming a total licensing market chain that assists to produce more company chances for the market worldwide.”
In reaction to the quick advancement and growing appeal of e-commerce, this year’s Licensing Show presented the brand-new IP ande–Commerce Support ServicesZoneIn partnership with the E-commerce Association of Hong Kong, Hong Kong eCommerce Supply Chain Association and the Hong Kong Federation of E-Commerce, the zone hosted numerous workshops on structure online stores, digital marketing and livestream commerce, assisting little and medium-size business (SMEs) capitalise on e-commerce to offer their IP items worldwide.
Amongst the individuals was Digitify Online Growth, an e-commerce platform specialising in digital marketing and e-commerce operation options. Kay Leung from the business stated: “The biggest worth of this brand-new devoted zone depends on ‘promo’ and ‘education’. In the existing financial environment, markets throughout various sectors are actively looking for brand-new opportunities to broaden their company. This zone acts as a necessary structure for SMEs, raising awareness of how to efficiently utilize e-commerce as a springboard to promote their brand names and offer their IP items to the international market.” Prof. Charles Ng from another exhibitor, StarLite IPC Limited, stated: “This year’s Licensing Show has actually genuinely played the function of an ‘all-rounded accelerator’ in driving market development. Throughout this crucial duration of financial healing in the Asian market, the program has actually effectively combined leading licensors, accrediting representatives and brand name owners from worldwide, offering an effective service matchmaking platform for IP licensing-focused business like ours.”
Discussing the effect of the brand-new IP ande–Commerce Support ServicesZone, Jenny Koostated: “This lines up well with the instructions of the Hong Kong SAR Government’s policy to improve the competitiveness of Hong Kong SMEs in relation to cross-border e-commerce. The HKTDC will continue to supply a perfect platform for the worldwide licensing market to display more varied brand name licensing tasks, reinforcing Hong Kong’s position as a global licensing center.”
The Licensing Show continued to include the DLAB Hong Kong Pavilioncombining almost 40 exhibitors to display numerous Hong Kong initial brand names and IPs. Amongst them, regional designer Kirsten Lie provided her initial IPs and protected partnership chances with abroad mall. She stated: “The existing settlements are extremely motivating, with passionate actions all around. We are now in severe conversations with 2 abroad shopping center and will consult with their senior management next week to move the collaboration forward.” Another taking part designer, James Ho, stated “This year’s Licensing Show offers an exceptional brand name promo platform for regional designers, allowing us to reach and engage with prospective partners from varied sectors on a broad scale.” In addition, this year’sHong Kong LicensingForce Showcaseincluded The Hang Seng University of Hong Kong, Hong Kong Baptist University and The Hong Kong Polytechnic University, with the freshly taking part Hong Kong Design Institute signing up with to display innovative styles by emerging regional skills.
Secret subjects at this year’s Asian Licensing Conferenceconsisted of how non-traditional toy IPs resonate with young customers in the psychological economy in addition to brand-new advancement designs for food and drink licensing. George Wood, Managing Director of The Luna Entertainment Group, shared on location-based home entertainment throughout the session, stating: “We found out that a person of the non-negotiables needs to do is with the depth of love, which is typically associated to the variety of hours the audience has actually invested with the IP”. He likewise revealed his belief that changing home entertainment brand names into experiences is among the profits engines providing long-lasting worth. In another session, Mark Kingston, CEO and Co-founder of Libertas Brands Ltd, discussed the increasing appeal of non-traditional toys such as Fugglers, whose intentionally developed “ugly-cute” look echoes the increase of the feeling economy. “We wish to make sure that every Fuggler engages various people, which every person can discover a Fuggler that fits their character or specific state of mind. That is crucial to the storytelling nature of Fugglers,” Mr Kingston stated.
Mainland organizations display with distinct cultural and innovative brand names
The Chinese Mainland Pavilion united more than 150 organizations from areas consisting of Beijing, Shaanxi, Jiangsu, Guangdong, Sichuan and more. Popular IPs such as Nailoong, Suchao, Tang Fugui, the Sun and Immortal Birds made their launching at the occasion, showing the ingenious vigor of the mainland’s cultural tourist IPs. Amongst the exhibitors in the structure were more than 20 cultural and museum organizations consisting of Guangdong Museum, Nanjing Museum and the Xu Beihong Memorial Museum, showcasing the richness of the country’s historic and cultural resources. This year, the distinct Beijing Museums brand name from theBeijing Municipal Cultural HeritageBureaumade its very first abroad look. World cultural heritage websites such as the Great Wall and the Summer Palace jointly provided the distinct character of Beijing’s heritage.
Numerous MoUs signed to deepen cooperation and exchange in the licensing market
Numerous memoranda of understanding were signed throughout the 2 significant licensing occasions, consisting of one in between theBeijing Municipal Cultural HeritageBureauand theHKTDCStructure on their longstanding cooperation, both celebrations now intend to continue deepening cultural and financial exchange and cooperation under the more comprehensive structure of Beijing-Hong Kong cooperation. The MoU motivates both celebrations to actively develop a cultural and museum cooperation platform, assisting in Beijing organizations to use the HKTDC’s platforms to check out lining up Beijing’s cultural and museum IPs and museum collections with Hong Kong’s expert strengths in the locations of innovative style, IP improvement and licensing services, promoting the commercialisation, internationalisation and digital advancement of cultural and museum resources, and offering a reliable method of informing China’s stories.
Another MoU was signed in between the Innovative Entrepreneur Association (IEA) and the Shantou Cultural and Creative Tourism Industry Association, intending to reinforce cultural and imaginative market partnership in between Hong Kong and Shantou and promote the deep combination and collaborated advancement of the 2 cities’ cultural, innovative and tourist markets. This partnership was assisted in by the HKTDC following a research study objective by a Hong Kong licensing market delegation to the Greater Bay Area and South China market in January this year to check out advancement chances and service potential customers. The finalizing of the MoU represents an additional deepening of exchange and cooperation in between market gamers in both cities.
Picture download: https://bit.ly/3QDbhJJ
HKTDC Executive DirectorSophia Chongparticipated in the opening event of theHong Kong International Licensing ShowandAsian Licensing Conferenceon Monday (27 April) and provided the welcome remarks.
(From left) Commissioner for Cultural and Creative Industries of CCIDA,Drew Lai; Director, Asia Tourism Exchange Centre,Zhang Dong; HKTDC Executive Director,Sophia Chong; Permanent Secretary for Culture, Sports and Tourism, HKSAR Government,Amount Fong Kwang, Vivian; Plan and Policy Analyst Expert Level, Ministry of Culture, Thailand,Narathorn Parndee; and President and CEO of Licensing International,Maura Reganofficiated the opening event.
TheHong Kong International Licensing Showpresented theIP and e-Commerce Support Services Zonefor the very first time this year, supporting brand names and IP jobs in recording brand-new chances brought by e-commerce advancement.
TheStyle Licensing and Business (DLAB) Support Schemeunited almost 40 exhibitors, showcasing numerous Hong Kong initial brand names and IPs.
Numerous tertiary organizations took part in theHong Kong LicensingForce Showcaseshowcasing innovative styles by emerging regional skills.
Mainland cultural and museum organizations showed at the Licensing Show, bringing a range of distinct cultural and innovative brand names.
TheBeijing Municipal Cultural Heritage Bureauand theHKTDCsigned a memorandum of understanding throughout the 2 significant occasions focused on deepening cultural and financial exchange and partnership in between the 2 cities.
TheAsian Licensing Conferencewelcomed market leaders to check out several market-focused subjects.
Sites
Hong Kong International Licensing Show: https://www.hktdc.com/event/hklicensingshow/en
Asian Licensing Conference: https://www.hktdc.com/event/hklicensingshow/en/programme’category=all&date=all
HKTDC Media Room: http://mediaroom.hktdc.com/en
Media queries
For more details, please contact Raconteur:
Molisa Lau
Tel: 6187 7786
Email: molisalau@raconteur.hk
Betsy Tse
Tel: 9742 7338
Email: betsytse@raconteur.hk
HKTDC’s Communications & & Public Affairs Department:
Winnie Kan
Tel: 2584 4055
Email: winnie.wy.kan@hktdc.org
About HKTDC
The Hong Kong Trade Development Council (HKTDC) commemorates its 60th anniversary this year. The HKTDC is a statutory body developed in 1966 to promote, help and establish Hong Kong’s trade. With over 50 workplaces internationally, consisting of 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way international financial investment and service center. The HKTDC arranges global exhibits, conferences and service objectives to produce service chances for business, especially little and medium-sized business (SMEs), in the mainland and worldwide markets. The HKTDC likewise supplies updated market insights and item info through research study reports and digital news channels.
Subject: Press release summary
