“The Great Wall Animated” – Animation Short Programme for Great Wall of China begins (with images)
******************************************************************************************
The kick-off event of “The Great Wall Animated”- Animation Short Programme for the Great Wall of China (GWA), arranged by the Cultural and Creative Industries Development Agency (CCIDA) under the Culture, Sports and Tourism Bureau and the Great Wall Cultural Creativity, was held at the Jinshanling Great Wall, Hebei today (November 15) to reveal the 5 Hong Kong groups picked for the program.
Speaking at the event, the Commissioner for Cultural and Creative Industries, Miss Drew Lai, stated CCIDA is honoured to come up with this substantial cooperation task which will provide 5 animations next year when the National 15th Five Year Plan unfolds. The animations will, all have the style of the Great Wall of China, a sign of nationwide spirit, and deeply incorporating Hong Kong’s imagination and innovation. She thinks that the 5 animations will drive the ingenious discussion and worldwide promo of the stunning Chinese culture.
The GWA is the very first Hong Kong animation program accredited by the Great Wall Cultural Creativity. The 5 Hong Kong groups chosen will get financing and expert assistance to produce, with the help of expert system, 5 initial animation shorts with the style of the Great Wall of China while representing Hong Kong qualities and stories, with a view to promoting Chinese culture. The animations will be transmitted on ideal channels in the nation and overseas in the 2nd half of next year.
The Great Wall Cultural Creativity is the main copyright brand name to promote the cultural beauty of the Great Wall of China to the world. CCIDA signed a Memorandum of Understanding with Changcheng Cultural and Creative (Beijing) Culture Co Ltd. in 2015 to cultivate partnership in between Hong Kong’s cultural and imaginative markets and the Great Wall Cultural Creativity, and motivate Hong Kong designers to develop more cultural and imaginative items that include the Great Wall culture with Hong Kong qualities.
To find out more on the GWA, please see: www.gwa.com.hk.