Lukson, the next-generation great jewellery brand name from the JK Star Group, today revealed the visit of well known starlet Vaani Kapoor as its main Brand Ambassador. With this collaboration, Lukson reinforces its vision of making sustainable, design-led, and economical high-end jewellery a part of daily life for modern-day India.
Vaani Kapoor ends up being face of Lukson, promotes lab-grown diamonds as daily high-end
Established in 2024 by third-generation diamantaire Anand Lukhi and co-founder Vedant Lukhi, Lukson was born with a strong objective to move the diamond discussion from mined luxury to conscious charm. Backed by the 34-year tradition of the JK Star Group, that includes natural diamonds, high-end jewellery, and pioneering lab-grown diamond endeavors, Lukson is India’s very first D2C brand name to totally own its supply chain, making sure openness, quality, and unrivaled worth.
Vaani Kapoor was selected as the face of Lukson due to the fact that she embodies modern-day beauty, uniqueness, and self-confidence. With her modern design, aspirational yet relatable existence, and broad link throughout audiences, she shows the values of a brand name that is rewording the guidelines of great jewellery for a brand-new generation.
Anand Lukhi, Founder & & CEO, Lukson, stated: “At Lukson, we are redefining what high-end implies for today’s customer. For us, real high-end is sustainable, transparent, and developed for the everyday. Vaani Kapoor completely catches this spirit. She represents a generation that accepts uniqueness while making mindful options, which is precisely what Lukson means. Through this collaboration, we intend to motivate India to see lab-grown diamonds not simply as an option, however as the future of great jewellery.”
Vedant Lukhi, Co-Founder, Lukson, included: “Vaani’s personality is aspirational yet grounded, elegant yet relatable. Similar to Lukson, she bridges custom with modernity. Together, we wish to reveal that diamonds are no longer about opportunity or periodic extravagance. They can be used every day, talented frequently and taken pleasure in guilt-free. This cooperation is an advance in making high-end democratic and significant.”
Discussing the association, Vaani Kapoor stated: “I am happy to be the brand name ambassador for Lukson and belong of their journey.Jewellery, for me, is an expression of self, and I think it must be both lovely and available. What I appreciate about Lukson is that its styles are very little yet striking, sustainable yet glamorous pieces. And I anticipate represent a brand name that is redefining the future of jewellery in India.”
As part of her function, Vaani will promote Lukson’s signature lab-grown diamond and vermeil collections, and will be seen in joyful and occasion-driven projects beginning this season. With a growing neighborhood of mindful purchasers, collaborations with leading retail and e-commerce platforms, and a strong D2C existence, Lukson is not simply a jewellery label it is a motion towards tidy, inclusive high-end. By integrating internal workmanship, ethical sourcing, and positive style, the brand name is quickly becoming India’s a lot of relied on name in lab-grown diamond jewellery.
As part of this collaboration, Lukson has actually launched its brand-new brand name movies including Vaani Kapoor, now live throughout digital platforms. The project commemorates uniqueness and daily high-end through very little yet striking jewellery styles.
Check Out: Vaani Kapoor opens up about one of her ‘preferred’ individuals– Hrithik Roshan; states, “He’s one of those individuals you want existed more”
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