iPhones lead reconditioned market need as premiumisation pattern grows in India

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iPhones aren’t simply preferred amongst the elite purchasers, however they go beyond into reconditioned market too with need going beyond above 60%amongst purchasers seeking to onboard the premiumisation pattern, stated Mandeep Manocha, the Co-founder and CEO of Cashify in a special discussion with The HinduThe reconditioned need in 2025 is moving from spending plan to mid-range and exceptional bands.

Bulk of the Indian population is aspirational, however the per capita earnings is not that high which is why reconditioned phones in the premium classification are discovering a great deal of need, stated Mr. Manocha.

Apart from Apple (63%), reconditioned purchasers in India searched for OnePlus (10.2%), Xiaomi (9.7%), Samsung (6.1%), Vivo (3.2%), Oppo (2.4%) and Realme (1.9%) phones throughout January to June 2025 stage.

Apple iPhone 12 has actually been the leading selling design regularly on Cashify. The Samsung Galaxy S series is likewise amongst the very best selling designs.

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Cashify stated that 3 in 5 reconditioned purchasers in H1 2025 picked iPhones, with continual need for iPhone 14 Pro, iPhone 13 Pro Max, and iPhone 12 Pro driving the 60K+ reconditioned section, which grew 33% year-over-year (YoY).

Cashify has over 205 business owned and run offline shops throughout India and existence over online. It is observing comparable need throughout both the mediums. Service is similarly dispersed for the re-commerce platform.

Business is growing quite strongly on the premium section, however on the low worth sector, we have actually not seen a lot uptake, stated Mr. Manocha. On annual basis, Cashify stated it will grow about 40%, and quarter-on-quarter, it signed up about 35% development compared to in 2015.

Cashify has a one lakh square feet factory in Noida where it declares that each phone gets checked, reconditioned following a 32-step monitoring procedure. “We provide a 6 month or a 12-month guarantee to consumers.” Their 205 shops likewise work as service centers with a repair work engineer.

Cashify has actually been purchasing phones straight from users. They begin the site, check rate and get it got from their doorstep. They are trade-in partners for Apple and Samsung. Delhi, Bangalore, and Mumbai lead in trade-in purchases.

Mr. Manocha stated that reconditioned market has actually been an unorganised market with 77% sale taking place through unorganised channels which it intends to improve.

Cashify is likewise concentrating on reconditioned laptop computers as the next stage of development with needs anticipated from business and instructional customers. On repairability element, he stated that business need to take it seriously.