“New Answers to Dementia” Eisai Releases Concept Movie and New Content on Campaign Website for Dementia Month

TOKYO, September 12, 2025 – (JCN Newswire) –Eisai Co., Ltd. (Headquarters: Tokyo, CEO: Haruo Naito, “Eisai”) revealed today the release of an idea motion picture and brand-new material on the devoted site for its “New Answers to Dementia” project, developed to increase business awareness.

In March 2025, Eisai introduced a devoted site (Japanese just) to share its dedication and continuous efforts in pursuing “brand-new responses” to dementia with a broader audience.

Japan’s “Basic Act on Dementia to Promote an Inclusive Society” designates September as “Dementia Month” and September 21 as “Dementia Day in line with worldwide acknowledged World Alzheimer’s Month and World Alzheimer’s Day.” To accompany Dementia Month, when public awareness of dementia is high, Eisai has actually launched a principle film and released unique material on its designated site. The film embodies Eisai’s belief in “Science, Courage, and Perseverance” in the continuous pursuit of “brand-new responses” for dementia. The material highlights the efforts of business and companies throughout Japan that share Eisai’s dedication to supporting dementia clients.

Introduction of Dedicated Website and its Content

Committed Website URL
https://www.eisai.co.jp/newanswer/

New Content

1)Concept Movie”History Begins with Belief”

Eisai welcomes a state of mind of having the “nerve to step where nobody attempt go,” “determination to think in our capability to prosper,” and “science that underpins our convictions.” With the concepts of “Science, Courage, and Perseverance,” Eisai continues to provide “brand-new responses” for dementia care. To share this enthusiasm, Eisai produced a 120-second film. More than 30 real Eisai personnel appear in the motion picture as staff members, and it was recorded at Eisai’s own research study centers utilizing real lab instruments and devices.

Furthermore, an interview with Eisai’s COO, Keisuke Naito, in which he shares the enthusiasm and concept behind the film is presently offered on Toyo Keizai Online.

URL https://toyokeizai.net/articles/-/895926

2)Showcase:”Our New Answer”

In Japan, many organizations and companies are constantly establishing different”brand-new responses.”This material highlights the efforts of Eisai’s similar partners who are dedicated to developing “brand-new responses” and constructing a society where dementia clients and their households can live their maximum lives.

< img src ="https://www.acnnewswire.com/docs/Eisai-image3.jpg" alt width ="650" height ="371">

Eisai’s business principle is “to give first thought to patients and people in the daily living domain, and to increase the benefits that health care provides.” Under this Concept( likewise called the human healthcare(hhc)idea), we intend to efficiently attain social excellent in the type of eliminating stress and anxiety over health and decreasing health variations. Within the dementia field, where it has actually long been focused as a leading leader, Eisai is devoted not just to establishing restorative medications however likewise to developing a dementia community in partnership with numerous partners, consisting of other markets and city governments, that offers extensive assistance from avoidance to take care of clients, their households, and individuals in the everyday living domain, in order to recognize a dementia-inclusive society where anybody can live their maximum life.

Eisai will continue to pursue “brand-new responses” in collaboration with dementia clients, their households, and our partners.

Media Inquiries:
Public Relations Department,
Eisai Co., Ltd.
+81-( 0 ) 3-3817-5120

Subject: Press release summary