Mercedes-Benz targets over 5,000 celebration sales even after another rate walking from September

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Speaking at the launch of the new AMG CLE 53, MD and CEO Santosh Iyer said the festival season this year ends in October, unlike last year when it extended to November. 

Speaking at the launch of the brand-new AMG CLE 53, MD and CEO Santosh Iyer stated the celebration season this year ends in October, unlike in 2015 when it reached November.|Picture Credit:

High-end automobile maker Mercedes-Benz India on Tuesday stated it anticipates to offer 5,000-5,500 automobiles throughout the September-November duration, and the market is anticipated to offer around 10,000-12,000 systems in the exact same months.

Talking to businessline on the sidelines of the brand-new AMG CLE 53 launch here, Santosh Iyer, Managing Director and Chief Executive Officer, Mercedes-Benz India, stated that the business would effect another cost walking from September. He does not see any effect of that throughout the joyful season sales.

“Last year, the joyful season extended till November, however this year it is ending in October. If we take the duration of September, October and November, in 2015 we would have offered near to 5,000-odd cars and trucks because amount of time and this year once again something comparable– 5,000 to 5,500 sales– is anticipated, so that’s the outlook for us. For the market, 10,000-12,000 high-end automobiles are anticipated to be offered throughout this duration this year,” Iyer stated.

He included that the market offered comparable numbers throughout this duration in 2015. After that, the year has actually been challenging for different factors, and the market is anticipated to experience flat development.

Geo-political fallout

“The unpredictability sustained by geopolitical advancements and tariffs (by the United States), and likewise cost boosts which is unavoidable, will have some effect … ideally, we have the ability to have another best-ever season like in 2015,” he stated.

New launches, such as the brand-new AMG CLE 53 valued at 1..35 crore (ex-showroom), are driving development for the business, Iyer stated, including that the CLE 53 is anticipated to see high triple-digit development.

“Some of the development likewise originates from brand-new items. We have the brand-new E Class which we had actually presented at the end of last year, so that will assist us (in development this year). We likewise had actually EQS 450 presented previously this year, and when you take a look at our top-end portfolio, we have 8 launches this year (consisting of the CLE 53) and the top-end sector is growing by 15-20 percent for us. That need to once again assist us,” he included.

Released on August 12, 2025