HitPath returned to Las Vegas, NV, early November for the Affiliate Summit West Show (ASW) held at Caesars Palace.
Attendance at this year’s live trade show was at an all time high, with many new exhibitors and attendees present and eager to network with new partners and businesses. This presented a wealth of opportunities for HitPath and other businesses to get introduced to a new generation of affiliate marketing powerhouses. While participating in this year’s ASW Show, the HitPath team saw the need for more reliable and scalable solutions in the affiliate marketing space.
“If 2020 taught us one thing, it’s the need for more reliable resources and innovative solutions when it comes to affiliate marketing and online advertising.” -Shaun Hall, VP of Sales at HitPath
A spotlight at this year’s show was on the emergence of automation and artificial intelligence solutions being presented for lead generation, e-commerce and various other growing verticals. Streamlining processes and becoming more efficient was a key focus for the affiliate marketers present, which resonated with the HitPath team, who is continuously innovating and adapting in order to stay ahead of new developments in the world of automation and artificial intelligence.
HitPath was a Gold Sponsor of the Affiliate Ball this year, where the headliner, Method Man, had something come up and cancelled less than 24 hours before the event. Instead of the event being cancelled, this group of dynamic affiliate marketers ensured the show would go on. The affiliate ball team adjusted on a dime, working overnight to secure a new headliner: recording industry superstar Akon, who put on a 45 minute set of crowd-pleasing hits. Being flexible and adaptable, regardless of the circumstances and challenges, is one of the many things that sets the HitPath team up for success in this industry.
“Over the course of our 18 years in business, we have become an industry leader at being flexible and adaptable no matter what challenges are thrown our way. ASW was an amazing experience because we got a chance to network with a ton of great people and companies who share our passion and desire to be the best in our field.” – Shaun Hall, VP of Sales at HitPath
After the insight gained and events experienced at this year’s ASW show, the HitPath team looks forward to progressively adapting tactics and methods to their affiliate tracking solutions to best meet the needs of today’s businesses.
Get in touch with the affiliate marketers at HitPath today:
For the last 15 years, HitPath’s focus has been to deliver clients the right set of attribution tracking tools and reporting needed to operate an efficient business. With HitPath software, clients can properly attribute the various touch points of all their marketing efforts to evaluate measurable customer engagements. HitPath software has proven to be flexible enough to adapt to the needs of even the most demanding clients, while never compromising on what gave us our best of breed reputation to date: Accurate, Scalable and Highly Reliable Software with the absolute best customer support in the industry.