“Breaking Bad News: 12 Essential Crisis Communication Tools” became a best seller on Amazon today. The richly researched book released in mid-2020 took seven years to complete. It is the first business non-fiction book to present a cohesive crisis communication system that brands can use to navigate even the most challenging reputation dilemmas.
Jeff Hahn, owner and principal of Hahn Public Communications, said, “Brands don’t handle crisis situations every day but unexpected situations, malicious events and head-scratching screw ups happen every day, so crisis for any brand is not a matter of if, but when.” He went on to say, “Breaking Bad News demystifies crisis communications. The models created for the book provide rapid response team decision-makers tangible options, not abstract theory, so they can move at the speed of today’s media.”
Breaking Bad News focuses on food and beverage brands, a speciality of Hahn’s agency, but the tools and techniques are applicable to any brand facing a reputation challenge. Case studies, ranging from recalls, bacterial contamination and ingredient mislabeling to vandalism and even crusading lawyers and reporters are analyzed, including an in-depth review of the steps and mis-steps of both Chipotle and Blue Bell Creameries in the wake of disasterous food contamination incidents.
In a recent interview on the Thriving Entrepreneur Radio Show, Hahn said, “Options-versus-answers is a thru-line in Breaking Bad News. My job in any war room is to show clients the options they have for the discrete decisions they need to make, then, to help them see the pros and cons of their available choices.”
The host, Steve Kidd said, “Jeff’s extensive research and thinking opens your eyes to what the possibilities are when as he say, the spaghetti hits the fan. It’s the lowest cost insurance policy a brand can buy because it educates readers to make appropriate choices on that day no one ever wants to imagine. This is a fantastic book, and I encourage you to get your copy on Amazon, today.”
Amazon Link: https://amzn.to/3p0GXXM
Author’s Link: https://breakingbadnewsbook.com
Jeff Hahn grew up on a farm in northeast Iowa in the midst of the late 1970s, early 1980s farm crisis. That era for his family started when a tornado destroyed their farm in 1975, an event that eventually nudged him off the farm. In exchange for a free haircut and bus ticket, he headed to San Antonio, Texas, where he enlisted in the U.S. Air Force. Following four years of honorable service, he graduated from the University of Texas at San Antonio and after a short time at the Kennedy Space Center working for Lockheed Space Operations Company, he joined Motorola Semiconductor Products Sector in Austin, Texas, where he spent 15 years learning the public relations and crisis communication craft.
Fast forward 15 more years and today, Jeff is the owner and principal of a family of integrated agency brands including Apron Food & Beverage Communications, Hahn Public Communications, the Predictive Media Network and White Lion Interactive. His team of 36 people serve an array of clients in the food and beverage space. He concentrates on reputation protection and restoration.
Jeff received his master’s degree in Communication Studies from Texas State University, has a bachelor’s degree in Political Science from the University of Texas at San Antonio, and an associate’s degree from the Community College of the Air Force. He lives in Austin, Texas, with his wife Laurie. Their daughters Haleigh and Harper are free in the world creating wonderful crises of their own. The anthem that puts most of his younger years in perspective is John Mellencamp’s Rain on the Scarecrow but his favorite song is Staying Alive by the Bee Gees. His favorite movie? No surprise –– it’s Apocalypse Now.