~ The 8 episode special series by BIG FM and UltraTech Cement offers expert-led information to listeners on building their dream homes ~
National, 17 August, 2020 – It is said that a Home isn’t a place, it’s a feeling. Understanding this sentiment, BIG FM is educating listeners about the important aspects to consider while building their dream home through its show ‘Baat Ghar Ki’. The 8 episode series, which is in association with UltraTech Cement, sees the popular actor, Ravi Kishan donning the host’s hat. Helping the audience turn their dream home into a reality, the show focuses on the key things one must take into consideration while constructing a house. The multi-faceted star plays ‘Sutradhar’ between the audience and Engineer Babu, a product specialist in building homes, as they address essential queries and FAQs pertaining to housebuilding asked by listeners.
Each episode of ‘Baat Ghar Ki’ is filled with insight and gives listeners a chance to get their queries addressed by Engineer Babu. Building a house is one of the most crucial decisions in one’s life and since it is a long-term investment, it is vital to know even the smallest detail about the same. While on one side, Ravi Kishan brings tremendous energy and local flavor to the show, Engineer Babu, on the other lays major emphasis on the important aspects of home building such as the ‘selection of steel and cement’, ‘plotting of your house’ and ‘estimating budget’ amongst others. Together, it makes for an interesting and engaging conversational piece which is entertaining yet informative for the listeners.
Speaking about the show, Sutradhar and celebrity host Ravi Kishan said, “I am extremely glad to be a part of this show by BIG FM and UltraTech Cement . Homes are a dream and an integral part of almost everyone’s lives. It being a major once in a life-time investment for many of us, I believe we have to be well-informed about each and every aspect before going ahead with the decision. I hope to entertain and educate the listeners, while addressing their queries, with the guidance of Engineer Babu.”
UltraTech had launched the Baat Ghar Ki content on their social media platform more than two years back. UltraTech’s understanding of the Individual Home Builder’s needs and queries is unparalleled given their rich experience in building and construction field coupled with their extensive in-house technical expertise. UltraTech extended this innovative and educational offering of Baat Ghar Ki to radio, in partnership with Big FM to help people realize their aspiration of building their own home.
The show is being extensively promoted through on-air promos, RJ mentions and videos across social media platforms.