~ NorthEast United FC Owner Hails Growing Digital Viewership Of The MG Indian Super League; Confident About Imminent Rise In In-Stadia Numbers ~
The MG Indian Super League is in its fifth week of games, and the promising viewership numbers have left NorthEast United FC owner and Bollywood actor John Abraham feeling bullish about the future of Indian football.
Abraham was in attendance at NorthEast United FC’s 2-0 victory over Churchill Brothers in Goa, on Thursday and expressed his excitement over the league’s growing viewership on YouTube. The MG ISL recorded an impressive 65 million views and reached 52 million viewers across its first five matches in the opening week of the 2026-27 season, showcasing the growing appetite for Indian football.
“I’ve been watching all the games, and it’s been a lot of fun. The ratings on YouTube are shattering records, and that just shows that India is ready for football. We’re ready for Indian football, and I’m very excited. It’s only a matter of time, and I’m saying this as a prophecy – the stands are going to be full. The stands are going to fill up completely. So, all credit to all of us who are partaking in this process,” said Abraham.
Abraham’s comments underline the growing optimism surrounding Indian football, with the league’s digital reach emerging as a significant indicator of its expanding fan base. The increasing accessibility of matches and the growing engagement of supporters are creating new opportunities for the sport to connect with audiences across the country.
As the MG Indian Super League continues to build momentum, Abraham’s belief in the future of Indian football reflects a broader aspiration shared by clubs, players, supporters and stakeholders – to see the sport grow into a mainstream spectacle, with packed stadiums and an increasingly passionate fan base across the country.