The increased awareness about the benefits of consuming honey is expected to drive the global honey market says Fortune Business insights in a report titled “Honey Market Size, Share And Global Trend By Type (Flower Honey, Acacia Honey, Linden Honey, Date Honey), By Application (Food and Beverage, Cosmetics and Personal Care, Pharmaceuticals), By Nature (Conventional, Organic), And Geography Forecast Till 2026”. Presence of antibiotics in honey is a factor fueling demand among consumers and enabling growth for the global honey market in the forthcoming year

New Range of Manuka Honey To Aid Market Growth

Hilltop Honey, a U.k based company launched its very first rage of soft-set manuka honeys. The product is predicted to have a perfect texture due to its soft-set nature, which can be used on toasts or added to smoothies. The new rage of Manuka honeys is expected to fuel demand among health-conscious consumers due to the presence of non-peroxide activity (NPA) in the honey and its high-nutritious feature. Manuka honey is considered as one of the most unique and beneficial forms of honey in the world.

This aspect is expected to promote the consumption of Manuka honey and propel growth for the honey market in the forthcoming year. Several Leading brands are focusing to launch new exotic honey-based products. For instance, Nature Nate’s Honey Co., a leading US-based producer of raw and pure honey launched a line of exotic honey-based products.

The product line included Honey Fruit Spreads, Honey Peanut Butter, Honey Maple Syrup, and Honey Almond Syrup. The product claims to be made of the company’s 100% pure honey. The new exotic honey-based products along with the purity claim by companies are some of the factors fostering the growth for the global honey market.

Asia Pacific to Dominate the Global Market

Geographically, the global honey market is segmented into North America, Europe, Asia-Pacific, South America, Middle East Africa. Asia-Pacific is predicted to dominate the global honey market during the forecast period, owing to rising consumption of honey and honey-based products in emerging nations such as India, China along with the rising awareness about the benefits of honey.

Escalating production of honey in Asia-Pacific and the increasing adoption of honey as natural sweeteners is predicted to further boost the honey market in the region. In addition, medicinal benefits provided with the use of pure honey is projected to fuel demand in markets of North America, Europe and Asian countries

Diseases Prevention with The Use of Honey

The global honey market on the basis of type is segmented into flower honey, acacia honey, linden honey, date honey, and others. Date honey is predicted to witness significant growth during the forecast year, owing to the presence of rich source of fibres, energy and vitamin which in turn is fueling demand among consumers. Acacia honey is predicted to rise at a significant pace in the forthcoming year, owing to the presence of low sucrose and high fructose levels in the honey type, which are mostly utilized for medicinal purpose and by patients suffering from diabetes.

The global honey market on the basis of type is segmented into food and beverage, cosmetics and personal care, pharmaceuticals, and others. The application of honey in food and beverage segment is projected to rise at a significantly high rate during the forecast period owing to the growing use of honey as a natural sweetener in food and beverage products.

Food and beverage manufacturers are adopting the use of natural sweeteners or sweetening agent in food products, this factor is leading towards rising consumer demand for sugar-free products. The presence of anti-oxidants and flavonoids in honey, which potentially helps in the prevention of various cardiovascular diseases and cancer. Antibacterial and antioxidant properties of honey are further anticipated to fuel demand across the food and beverage industry and enable growth for the global honey market.