Hygienic way of coconut water — Coco Pani by Design Quarry
Coco Pani is a startup that provides fresh and hygienic coconut water through carts and home deliveries.
CLIENT NEED
An identity that would divert customers from the traditionally ‘hawker’ based coconut water market to a more organized one. With an extended brand language and all-round branding and marketing support.
DESIGN DIRECTION
Working with natural and organic shapes and colors to make the customers feel comfortable with the switch from their traditional sources for coconut water to CocoPani. A youthful identity that stayed away from the luxury ‘organic’ market, and permeated into the mainstream.
Description :
CocoPani was started with the vision to establish a hygienic way of coconut water distribution while ensuring the welfare of the coconut farmers. In India, coconut water is known for its health benefits. However, nowadays with the rise of packaged drinks and mass production, the widespread appeal of coconut water is on the decline. People are also concerned about the hygiene issues involved with buying coconut water from a roadside vendor. The availability and accessibility of coconut water is also an issue on account of its dependence on a single person/vendor.
Read Detail of the Case Study @ https://www.designquarrystudio.com/cocopani
CocoPani aims to re-establish the popularity of coconut water by providing easily accessible and hygienic coconut water. Setting up standard operating procedures ensured the constant supply of quality coconut water, addressing the issue of availability and hygiene. This combined with a home delivery network dealt with both of the issues surrounding coconut water.
From Designers Desk
My journey with design
Stuck in the rut of ‘Safe’ career options, many of us are not exposed to the world beyond the usual suspects, Engineering, Law & Medical. This is not to say that any of these fields are bad or not worth exploring, but opting for them just because they are considered stable is in my opinion, a very myopic move.
This reminds me of a speech by Jim Carrey. One particular incident he spoke of in this speech really hit me close to home, it went as follows:
“So many of us chose our path out of fear disguised as practicality. What we really want seems impossibly out of reach and ridiculous to expect so we never dare to ask the universe for it. I’m saying: I’m the proof that you can ask the universe for it.
Read in Detail @ https://www.designquarrystudio.com/my-journey-with-design/
My father could have been a great comedian but he didn’t believe that was possible for him. So, he made a conservative choice. Instead, he got a safe job as an accountant and when I was 12 years old, he was let go from that safe job and our family had to do whatever we could to survive.
I learned many great lessons from my father. Not the least of which was that you can fail at what you don’t want, so you might as well take a chance on doing what you love.
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