You’re just getting started on a new ecommerce website. You probably have a million questions. Most of them are likely related to the technology that’s going to power the website because that’s the area where you have the most questions and concerns. We often hear, “which shopping cart is the best?” A better question is, “which shopping cart is the best for my project?” Each project is different, and while knowing what shopping cart you’re going to use is important, answering some of the basic questions can help define your direction.

By now, WordPress offers many different ways to build an online store for all sorts of markets and types of products. For that reason, in this article, we want to take a closer look at the possibilities users have to create an eCommerce website in WordPress.

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WooCommerce, which has been the top WordPress eCommerce plugin for quite some time. It supports more than a million active installs and, as already mentioned, covers more than a third of the entire online shop market. A number that has only increased since Automatic purchased WooCommerce.


The plugin is feature rich, suitable for selling both digital, physical and affiliate products. It offers product variations, different payment gateways and shipping options, is developer friendly and integrates well with almost any theme.

In addition to that, users can choose from a multitude of WooCommerce-ready themes and loads of both free and commercial extensions. Plus, it’s super easy to set up as shown in our tutorial. Just install, configure and the plugin takes care of everything eCommerce related.

Did we mention its basic version if completely free? No? Well, you will see that this is a recurring theme on this list.

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