Undertone Networks, an online advertising network, today announced the
addition of PageGrabber
to its high impact product suite. PageGrabber is an interactive ad unit
that takes over the actual web page, using it as the backdrop for the
creative in real-time, providing advertisers with a unique and
compelling way to engage consumers at scale. This product is available
to the United States online ad market for the first time, exclusively
with Undertone.
“Bigger ad units drive better performance. Only Undertone can deliver
high impact units, like PageGrabber, at scale on some of the webs best,
brand-safe sites”
Available through a simple, turnkey execution, PageGrabber
is a large, high performance ad unit that increases brand awareness and
improves campaign results. The company has a history of serving high
impact campaigns that deliver superior results; with Undertone,
interaction rates are 88 percent higher and average interaction time is
83 percent higher than the industry standard. Average expanding time is
4X that of the industry standard based on campaign performance
benchmarks from DoubleClick1.
Undertone offers PageGrabber
in response to strong advertiser and publisher demand for high
impact units. Adoption rates for rich media are on the rise, and the
online display and rich media advertising market grew 19 percent last
year according to eMarketer. Undertones high impact advertising revenue
grew by more than 156 percent in the last year.
Bigger ad units drive better performance. Only Undertone can deliver
high impact units, like PageGrabber, at scale on some of the webs best,
brand-safe sites, said Alan
Schanzer, Chief Strategy Officer, Undertone. Most ad networks,
exchanges and automated buying technologies, like the demand-side
platforms (DSPs), cant handle rich media expandable units without high
default rates. Thats huge, he added.
PageGrabber
is the newest addition to Undertones high
impact suite. Along with video
advertising, other products include half-page ads, full-page ads,
synched ads and the homepage channel. The suite combines creative
capabilities and quality placements powered by the best technology, all
with the reach, targeting and scale of an ad network. The high impact
suite is another way that Undertone helps its clients both understand
and identify the best online ad strategies in the marketplace.
About Undertone Networks
Undertone
Networks, an online advertising network, provides advertisers with
quality placements on the webs best sites. The company carefully
selects its media partners and hand-purchases all its inventory,
delivering above-the-fold visibility and brand protection for marketers
who care where and when their ads run online. The Undertone approach
ensures that media buyers and the advertisers they serve can drive
successful brand awareness and direct response initiatives with a
comprehensive blend of high-impact ad formats, rich media, targeting
capabilities and personalized service. The company is based in New York,
with fully staffed offices in major U.S. markets.
1 DoubleClick Benchmarks, U.S. DFA Rich Media Campaigns,
January 2009 December

Source: Business Wire