Visa Inc. (NYSE: V), a proud sponsor of the NFL since 1995, announced
today that it will award one football fan the ultimate sports experience
with a trip to the Super Bowl for the rest of their life. The Super
Bowl Trip for Life Sweepstakes represents a key component of
Visas integrated marketing campaign for the 2010 NFL season that also
includes national advertising, client and merchant activation programs,
new team relationships and the sixth season of Financial Football,
an educational program to promote financial literacy in high schools
nationwide.
“This years
integrated marketing campaign celebrates and recognizes the passion that
fans have for the NFL and the Super Bowl, while providing business
building opportunities for our clients to connect with their
cardholders.”
From Sept. 9, 2010 Dec. 31, 2010, Visa cardholders in the United
States will automatically be entered for a chance to win a trip to the
Super Bowl for life when they use their Visa card. Every year, beginning
with Super Bowl XLV in north Texas in 2011, one grand prize winner and
one guest will receive round-trip airfare, accommodations and tickets to
the Super Bowl. A website including additional information about the Super
Bowl Trip for Life Sweepstakes, official rules and special
merchant offers will be available beginning on Sept. 9, 2010 at www.visa.com/nfl.
No purchase or obligation is necessary to enter or win. The winner will
be selected in early January.
The NFL is Americas favorite sport and the Super Bowl has become the
quintessential sports experience for fans across the country, said
Antonio Lucio, Chief Marketing Officer, Visa Inc. This years
integrated marketing campaign celebrates and recognizes the passion that
fans have for the NFL and the Super Bowl, while providing business
building opportunities for our clients to connect with their
cardholders.
Advertising
Beginning in September and continuing throughout the season, Visa will
promote the Super Bowl Trip for Life Sweepstakes with digital
advertisements that will appear on popular football websites such as
NFL.com.
In October, Visa will introduce the Fans Forever campaign
featuring national television advertising and social media extensions
and celebrating the lifelong passion that NFL fans have for the sport of
football and the Super Bowl.
For the seventh consecutive season, Visa also will present the Visa
Halftime Report on FOX NFL broadcasts to further reinforce the
companys 15-year relationship with the league before millions of
television viewers.
Client & Merchant Activation
Visas league and team sponsorships provide a wide range of benefits -
including access to the Super Bowl, the Pro Bowl, the NFL Playoffs and
the NFL Draft - to connect with Visa cardholders and drive value for
financial institution clients, merchant partners and shareholders.
This years NFL campaign will include participation by more than 600
financial institutions that issue Visa cards and four national merchants
that accept them United Airlines, Doubletree Hotels, Chevron, and
Southwest Airlines. Visas marketing support for financial institution
clients includes participation in the national promotion, access to
Visas unique NFL Signature experiences, and other customized
promotional opportunities such as the chance to participate in the
official Super Bowl coin toss.
Team Marketing Programs
New for this season, Visa has become the exclusive payment services
sponsor of the Jacksonville Jaguars, Minnesota Vikings, Indianapolis
Colts and Tennessee Titans adding to its roster that already includes
the Atlanta Falcons, Baltimore Ravens, Buffalo Bills, Carolina Panthers,
Cleveland Browns, Denver Broncos, New England Patriots, New Orleans
Saints and San Francisco 49ers.
As the proud sponsor of 13 NFL teams, Visa is the preferred card for
ticket sales, concessions and merchandise and will have point-of-sale
branding online and at all team payment terminals within the stadiums,
including concession areas and team shops.
Also, for the second consecutive year, San Francisco-based Visa is the
proud sponsor of the San Francisco 49ers practice jersey.
Visa is the Exclusive Payment Services sponsor of the NFL.
Card Marketing Programs
Visa also has unveiled several card marketing initiatives that enable
financial institution clients to strengthen relationships with their
cardholders. Programs include:
Visa Signature Visa has created exclusive offers for
Visa Signature cardholders including packages to attend the Super
Bowl, Pro Bowl, NFL Kickoff and Thanksgiving Day games. The Visa
Signature Super Bowl VIP packages each have unique experiences that
speak to the NFL fans passion for the NFL including Super Bowl
stadium tours, pre- and post-game field access, a tour of the NFL
media center, meeting the Super Bowl referee prior to the game and the
opportunity to watch the Super Bowl Halftime Show rehearsal, among
others. All offers are subject to availability. Details regarding
ongoing Visa Signature offers are available at www.visa.com/signature.
Prepaid Issuer Gift Card Cardholders will be able to
showcase their fan passion through NFL-themed gift cards that can be
purchased at www.GiftCards.com.
Financial Football
For the sixth consecutive year, Visa has teamed up with the NFL and NFL
PLAYERS to help high school and college students take control of their
financial future. Financial Football is a free money management
video game and the centerpiece of a nationwide initiative to promote
financial literacy.
Visa has partnered with 26 state governments to distribute the Financial
Football game to more than 12,000 high schools. Financial Football
has been rolled out statewide to every public high school in: Arizona,
California, Colorado, Connecticut, Florida, Hawaii, Illinois, Iowa,
Indiana, Kentucky, Louisiana, Maine, Massachusetts, Missouri, Nevada,
New Hampshire, New York, North Dakota, Ohio, Pennsylvania, Rhode Island,
South Carolina, South Dakota, Vermont, West Virginia and Wisconsin.
Since the inception of the program, Visa has presented Financial
Football to more than 6,000 students in live classroom settings and
distributed more than 30,000 interactive CDs to teachers, parents and
young adults. The online version of the game, available at www.practicalmoneyskills.com/football,
has been played more than 450,000 times.
Visa has extended the reach of Financial Football to educate
another group of young adults entering the workforce and ensure they are
armed with the necessary tools and knowledge to manage their money and
succeed later in life the 2010 class of NFL rookies. For the third
consecutive year, Visa presented Financial Football to more than
250 rookies during the annual NFL Rookie Symposium to reinforce the
importance of financial literacy and teach the basics of managing credit.
As part of NFL Kickoff 2010 in New Orleans on Sept. 9, 2010, Visa has
selected 16 student-athletes from Bay High School in Bay St. Louis,
Miss. who are involved in the Financial Football program to ride
on a Visa-themed float that will travel through the heart of the French
Quarter during the Krewe of the NFL Kickoff Parade.
About Visa
Visa is a global payments technology company that connects consumers,
businesses, financial institutions and governments in more than 200
countries and territories to fast, secure and reliable digital currency.
Underpinning digital currency is one of the worlds most advanced
processing networksVisaNetthat is capable of handling more than 10,000
transactions a second, with fraud protection for consumers and
guaranteed payment for merchants. Visa is not a bank and does not issue
cards, extend credit or set rates and fees for consumers. Visas
innovations, however, enable its financial institution customers to
offer consumers more choices: pay now with debit, ahead of time with
prepaid or later with credit products. For more information, visit www.corporate.visa.com.
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Source: Business Wire