Comcast is making it easier for customers to stay connected and manage
their services, literally putting the answers and tools at their
fingertips with the launch of COMCAST4U mobile SMS text service. An
industry first, COMCAST4U (short code 266278) gives customers instant
access to many of the most frequently requested account functions and
more, using a simple text message from any mobile handset. COMCAST4U
also allows customers to sign up to receive periodic alert messages
about important service-related information. COMCAST4U even allows users
to text a CALLME request to have a Comcast customer care
representative call them back directly in just a few minutes.
“We developed COMCAST4U using feedback we heard from our customers, who
want more control of their own accounts and service requests, and who
have grown to rely on the ease, convenience and immediacy of sending and
receiving text messages to get information, entertainment and alerts”
We developed COMCAST4U using feedback we heard from our customers, who
want more control of their own accounts and service requests, and who
have grown to rely on the ease, convenience and immediacy of sending and
receiving text messages to get information, entertainment and alerts,
said Bill Connors, president, Comcasts East Division. Then we added
innovative features and functionality to take it a step further, so our
customers can now communicate with us wherever, whenever and however
they prefer.
COMCAST4U is now available at no additional charge to Comcast customers
in Philadelphia and the surrounding suburbs, New Jersey and Northern
Delaware. It will roll out nationally over the course of the next few
months, with most customers expected to have access by the first half of
2011. Customers can easily sign up or deactivate at any time, as often
as they like, and can set and manage their preferences from the
COMCAST4U portal, located at http://text.comcast.com.
Users simply register their mobile phone number through a quick and
simple process and provide their Comcast account number to complete
registration and personalize the services offered. Once registered,
customers can text any of the following commands to quickly and
conveniently get the information they want.

Command
Response

NOW
Provides a list of whats on TV at that point in time
PRIMETIME
Lists that nights primetime TV lineup
VOD
Offers highlights of On Demand content
SPORTS
Delivers sports schedules and scores
CALLME
Places the customer in queue to receive a call back from Comcast
BAL
Provides current account balance
OUT
Advises if the address is experiencing a known service interruption
HIT
Sends a reset signal to equipment
NOAPPT
Allows customers to cancel scheduled service calls
LOC
Offers the address of the nearest payment center

In addition, by registering for COMCAST4U, customers will receive
periodic text messages providing updates and information about their
Comcast products and services. For example:
Appointment Reminder provides appointment details 24 hours in
advance
Payment Confirmation confirms a payment has been received and
posted to an account
Service Alert Information provides information on potential
service interruptions
Account Due/Past Due alerts the user when an account is past
due or late
Comcasts Ongoing Commitment to Improving the Customer Experience
COMCAST4U is the latest in a growing list of innovations and
applications Comcast is making available to its customers as part of its
commitment to make it easier and more enjoyable to do business with the
company. Last year, Comcast announced a seven-point Comcast Customer
Guarantee (http://www.comcast.com/guarantee),
and launched several free iPhone and iTouch downloadable applications.
In addition, Comcast has been deploying the latest and most innovative
new technologies and systems to ensure its employees have the most
effective tools at their fingertips to assist customers, including a
new, automated diagnostic/troubleshooting portal; handheld devices and
laptops; advanced remote monitoring tools; Whole Home diagnostic
checks; and much more. COMCAST4U also represents yet another way a
customer may choose to reach and interact with Comcast.
The launch of COMCAST4U is part of a broader commitment to, and
investment in, cutting edge technology that allows for two-way,
real-time communications with customers whereby we can monitor our
network and communicate any changes, and they can reach out to us to get
information and updates on their terms, added Connors. This is just
the beginning. We are already developing the next generation of
COMCAST4U text messaging applications which will allow customers to do
everything from a search programming options to track orders, or get the
name, ETA and even a photo of a technician en route to their home all
from any mobile handset.
COMCAST4U is free to Comcast customers, and Comcast does not charge a
fee to use this service, nor does it charge for text messages sent to
the Comcast short code (266278) or for receipt of alerts. Standard text
messaging rates may apply from a customers respective wireless service
provider. Any Comcast subscriber with an account in good standing in
Philadelphia and the surrounding suburbs, New Jersey and Northern
Delaware is eligible to register as long as they have a mobile handset
with the ability to send and receive text messages (a smartphone is not
required). COMCAST4U is compatible with all major providers in the
United States, including Alltel, AT&T, Boost, Nextel, Sprint, T-Mobile,
US Cellular and Verizon.
For an interactive demonstration of COMCAST4U, please visit http://text.comcast.com
and click on any of the COMCAST4U features.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com)
is one of the nations leading providers of entertainment, information
and communication products and services. With 23.2 million video
customers, 16.4 million high-speed Internet customers, and 8.1 million
Comcast Digital Voice customers, Comcast is principally involved in the
development, management and operation of cable systems and in the
delivery of programming content.
Comcasts content networks and investments include E! Entertainment
Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV
One, 11 regional sports networks operated by Comcast Sports Group and
Comcast Interactive Media, which develops and operates Comcasts
Internet businesses, including Comcast.net (www.comcast.net).
Comcast also has a majority ownership in Comcast-Spectacor, which owns
two professional sports teams, the Philadelphia 76ers NBA basketball
team and the Philadelphia Flyers NHL hockey team, and a large,
multipurpose arena in Philadelphia, the Wells Fargo Center, and, through
Global Spectrum, manages other facilities for sporting events, concerts
and other events.

Source: Business Wire