“Organizations are unearthing precious gems of knowledge in stored text,” said Fiona McNeill, Global Analytics Product Marketing Manager at SAS. “Combine and analyze content from social networks, call centers, customer surveys, claims forms and sales returns, and you would be amazed at the view of issues and opportunities. SAS Text Analytics mines, interprets and structures information to reveal patterns, sentiment and associations. This yields invaluable insights that improve efficiency and sharpen decision making.”
“SAS Text Analytics helps ChinaHR.com remain a leading force in online recruitment in China,’’ said VP Hai Yang. ChinaHR.com, the first to offer online recruiting services in China, uses text analytics to extract data from résumés, regardless of what format they are in, and identify the information that employers request.
SAS Text Analytics automatically categorizes job postings and résumés within more than 400 categories in both simplified and traditional Chinese. It parses and analyzes content for entities and events that are then used to trigger calls to candidates. This automation dramatically reduced ChinaHR.com’s human resources costs. Precision in job matching capabilities is critical to providing relevant search results. Using SAS, the company improved the accuracy of matching résumés and job postings to more than 95 percent.
To quickly sift through massive volumes of social media and other publicly available text as well as internal content, organizations are using text analytics from SAS to glean actionable insights,” said Hugh McKellar, editor in chief of KMWorld. “We selected SAS because of its continued leadership and innovation in analytics.
SAS Text Analytics products use a combination of advanced statistical modeling, natural language processing and advanced linguistic technologies to quickly and automatically categorize large volumes of multilingual content. This uncovers trends, patterns and sentiments to facilitate decision making at every possible level. SAS Analytics are backed by a comprehensive range of consulting, training and support services to ensure customers get maximum return from their IT investments.
About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .
Source: Media Newswire
