For the past few months, we are being bombarded with a survey in which Aam Aadmi Party has claimed victory in Delhi elections. The survey was done by Yogendra Yadav, using an unknown agency called Cicero Associates & Consultants Private Limited. The numbers claimed in the survey were hard for any agency to achieve. They claimed that the survey was carried out between September 5 and October 5 among all 70 assembly constituencies, covering 1,750 polling booths and 34,425 respondents.
As a data scientist, I am quite aware that modern market research is a science and the results cannot differ much from other surveys done by reliable agencies like AC Neilson. Conducting more than 1,000 surveys in a day seemed to be a no mean feat.
The website of Cicero Associates, which was registered just on May 30, 2013, lists their address as A-166, First Floor, Defence Colony, New Delhi, Delhi, 110024. So the company did not have a public face before May 30, 2013. The snapshot of the page on that day by Archive.org lists a freshly hosted domain. I am quite familiar with Delhi and know that A-block of Defence Colony cannot house so many field agents to conduct a massive survey. So I decided to investigate.
Registrar of Companies data reveals that the authorised signatories of Cicero Associates are Sunit Kumar Madhur with the address of GA-34, Block GA, Pulpeladpur, New Delhi 110 044. The other Director is Dhananjay Joshi with the address of A-7/3 SFS Flats, Saket, New Delhi 110 017. An authorised signatory is the Karta Dharta of the company.
A simple Google Search reveals that A-166 First Floor, Defence Colony has the office of Langjobs, Interpreters India and other businesses. It certainly didn’t look like a market research entity.
Delhi Pradesh Congress Committee Site lists one of the Directors of Cicero, as a General Secretary - Shri Sunit Madhur, GA-34, Pul Pahladpur, Badarpur, New Delhi-110 044, 9311012007 as a General Secretary. His own twitter profile describes himself as: “Congress worker. Entrepreneur. Only the people who have to compromise& be pragmatic in their daily lives know the value of idealism and romanticism....”
A name and address like that is unique so both are the same set of people.
The other Director is a property dealer running a firm called Intouch Associates revealed from his profile at 99acres.com.
For Aam Aadmi Party, which is dead against Congress, it seems quite strange that it has to choose a dummy market research company, which is owned by a known Congressman to conduct a survey!
I think the real reason is that people can be quite lazy in removing the traces of truth from public data.
Aam Aadmi Party stands completely exposed. The survey surely has no element of truth.
One thing is proven that there is a hand of Congress in Aam Aadmi Party and their so-called survey. How much is the hand is hard for us to reveal at this stage but I am sure other journalists can take a cue.
Please note that a lot of information contained in the story is based upon public data. I am uploading screenshots of things that have been there at the time of printing the story. The others can always be removed in few days.