TikTok In The Mix Special To Stream on Disney+ and Hulu Beginning December 15
One hour concert special will feature performances by headliners Cardi B, Niall Horan, Anitta, Charlie Puth, Offset, Rene Rapp, & appearances by multiple special guests
WEBWIRE – Thursday, December 14, 2023
TikTok announced that Disney+ and Hulu will stream highlights from the first-of-its-kind In The Mix music event, as a one hour special, beginning on December 15. The special will bring the Mesa, AZ concert to audiences across the globe and feature TikTok In The Mix performances by headliners Cardi B, Niall Horan, Anitta, Charlie Puth, Offset, and Rene Rapp.
We are so excited to bring the For You feed to life beyond Mesa, AZ, to millions of more fans around the world, said Paul Hourican, TikToks Global Head of Music Partnerships and Programming. We wanted to make sure that if you couldnt make it to Arizona or catch the global livestreams on TikTok, that our music-loving community would still have a way to watch In The Mix, and Disney+ and Hulu are making that a reality.
The special will also showcase once-in-a-lifetime moments that took place during TikTok In The Mix, including Charlie Puth bringing the audience a special duet with Jungkook, Anitta and Peso Pluma performing their new song BELLAKEO LIVE for the first time, and a surprise appearance from Shaq. TikTok Creator host Josh BRU Brubaker was on-the-ground providing an inside look into the performances and moments that will be cemented in music history.
TikTok has become the home of music discovery and the place where creativity and collaboration thrive. Every day, our community of over one billion people worldwide connect with their favorite artists and creators. Its where music trends are ignited and songs find new audiences, whatever genre, era or style. TikTok In The Mix was a celebration of the music, trends and experiences our community enjoy and create every day.
The live concert took place Sunday, December 10, at Sloan Park in Mesa, AZ, and was co-produced by TikTok, Done+Dusted and GroupM Motion Entertainment. The concert was also originally broadcasted LIVE on TikTok for fans across the globe to tune in.
WEBWIRE – Tuesday, December 5, 2023
TikTok and Ticketmaster are expanding their first-of-its-kind ticketing partnership into more than 20 new markets, including the United Kingdom, following the successful beta launch of the partnership in the US in 2022. The partnership promises to bring music fans closer to their favourite artists, as it expands in the U.S. and launches for the first time in the UK, Ireland, Australia, Germany, France, Canada, Mexico, Austria, Belgium, Czech Republic, Denmark, Finland, Italy, Netherlands, New Zealand, Norway, Poland, Switzerland, Spain and Sweden. Now, any Certified Artist on TikTok in participating countries can use the Ticketmaster ticketing feature to promote their live dates and connect with fans around the globe. Music fans worldwide can now easily discover and buy tickets for events through Ticketmaster directly within the TikTok platform in just a few clicks. The in-app feature empowers artists to promote their live dates to new and existing fans on TikTok, helping them expand their audiences globally and build their careers, simply by allowing them to add their Ticketmaster event links to their videos before publishing. So far, the partnership has seen successful ticketing campaigns for both established and emerging artists, comedians and sports teams, including Niall Horan, The Kooks, Burna Boy and Shania Twain, and there have been more than 2.5 billion views of videos utilizing the in-app features by artists, sports teams and event organizers since its beta launch. Michael Kmmerle, Global Music Partnership Development Lead, TikTok, said: This is an exciting moment for the millions of passionate music fans in the TikTok community. By enabling fans to buy tickets directly through TikTok, were giving artists the opportunity to reach ticket buyers in a whole new way and change the game for live events around the world. As we bring fans closer to the artists and events they love, we hope to deliver further value to all artists throughout all stages of their careers and provide more opportunities for a growing fanbase. We are very excited to see how our partnership with Ticketmaster will develop over time. Michael Chua, VP Global Business Development & Strategic Partnerships, Ticketmaster, said: Todays music lives on a global stage and the demand for live has never been greater. Through our partnership, TikTok and Ticketmaster are empowering artists to easily connect their content to event discovery and ticket purchase in-app making it easier than ever for fans around the world to experience their favorite artists live.
WEBWIRE – Friday, June 10, 2022 Starting now, Volkswagens transformation into a tech company will be accompanied by a TikTok channel called newauto – the name of the Groups strategy. This is the Volkswagen Groups first appearance on the trendy video platform. Creative and entertaining videos on the channel explain the historic transformation towards the mobility world of the future, which Volkswagen pushes forward with its NEW AUTO strategy.
Infotainment on topics such as decarbonization, circular economy, battery & charging, car software or autonomous driving show the young target group Volkswagens path to the future – towards a mobility that will be emission-free, autonomous and more individual than ever.
We are experiencing the biggest transformation in the history of the car. That means new business areas and disruption. To promote trust in NEW AUTO, we also want to reach the digital, environmentally-conscious Generation Z. Instead of saying: strategy is too complex for a platform like TikTok, we are simply going ahead and trying it out – with infotainment, explains Michael Manske, Head of CEO & Digital Communications at the Volkswagen Group. By appearing on TikTok, the Group is increasingly becoming a provider of owned content. The main focus for Volkswagen is authenticity: the videos will focus on employees as TikTok creators.
The Group is continuously expanding its presence on international online platforms and is increasing direct interaction with its target groups. The strategic goal is to reach the most important target groups in the markets of Europe, the USA and China. To this end, interaction on Twitter, LinkedIn, Reddit, and TikTok in Europe and the United States has been established and expanded within the past 12 months, as well as on Weibo for the Chinese market.
The TikTok community is tech-savvy and interested in sustainability
More than one billion people worldwide come to TikTok every month to be entertained, learn, laugh, or discover something new. The leading platform for short mobile videos gives brands the opportunity to reach target groups they can hardly reach on other platforms. Instead of glossy videos, the focus is on humor, authenticity and creativity in order to reach Gen Z and millennials in particular, but also the fast-growing 25+ group at eye level.
Car fans on TikTok are very tech-savvy: 77% (globally) said in a study of car-enthusiast users (GlobalWebIndex, Q3 2020), that they were interested in technology (Germany: 61.3%). 51.9% of respondents said they cared about environmental issues (Germany: 42.9%).
Volkswagen also strikes a chord with the TikTok community by using employees as creators.
Traditional, work-related content is enthusiastically reimagined on TikTok and presented with an entertaining and humorous touch. And this is well received: 40% of TikTok users would like to see videos shot behind the scenes of a company (TikTok Marketing Science French Trends Study 2021 conducted by ifopBase: TikTok users who agree that TikTok is a good place for brands to discuss employment trends).
As the weather gets colder and cuffing season approaches, theres no better time to get cozy and listen to your favorite R&B jams. For the whole month of November, were celebrating all things R&B, with LIVEs from your favorite artists, guest playlists, and the featured #RnBvibes hashtag that allows fans to show their appreciation for the music. The month of #RnBvibes kick off in earnest on Friday (11/5) with a LIVE Q&A with Summer Walker, in which she will answer questions about her new album Still Over It, releasing the same day. Summer Walker is merely the first of many LIVE streams from some of todays biggest R&B stars: TikTok will host an intimate LIVE performance from Khalid, on November 12th, featuring new songs from his upcoming album, and on November 24th, Normani will go LIVE and pay tribute to all her fans who made the #WildSideChallenge a success. Beyond that, look out for an upcoming Sound-Off from JoJo on November 10th, AfroBeat Superstar Tiwa Savage on November 17th and a LIVE from Kehlani on November 19th. Along with the star-studded series of TikTok LIVEs, weve created five brand new playlists, highlighted on the Sounds page of the app. From classic soul to modern moods, the new playlists provide a overview of the past, present, and future of R&B. Stay tuned in the coming weeks for guest-curated playlists from R&B experts Alicia Keys, Mario, and Silk Sonic. Please join us in celebrating one of our favorite genres and show appreciation for our favorite artists by using the hashtag #RnBvibes.
TikTok and Ticketmaster expand partnership across 20+ countries to help artists sell tickets to fans directly in the app
NEW AUTO goes TikTok: Volkswagen Group debuts on video platform for digital natives
Join TikTok for a month of #RnBvibes, with Khalid, Summer Walker, Normani, and more
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