MISA is an ecosystem of independent software vendors and managed security service providers that have integrated their solutions to better defend against a world of increasing threats.
Microsoft sits in the leader position for five Gartner Magic Quadrant reports, a security-focused competitive positioning of technology providers in fast-growing markets.
Sergey Chernovolenko, Softline global CEO, comments, “Microsoft is rapidly strengthening its position in the advanced cybersecurity solutions market, and Softline is a leading global provider of cloud and security solutions. We have been investing in our IP that’s leverages hundreds of developers focused on such solutions and we are constantly learning from customers implementation and improving. Becoming a member of MISA is a recognition for Softline as well as an acknowledgement of our capabilities in this domain. We are confident that MISA membership and our collaboration with Microsoft will enable Softline to deliver even more value to our joint customers in the areas of cybersecurity and cloud governance.”
We now live in the world where data is the new gold – a valuable commodity that many of their customers are demanding highest standards for security and governance. The pandemic and subsequent shift to remote or hybrid school and work have accelerated demand for information security. Softline’s Cybersecurity solutions for Microsoft Azure Sentinel allow customers to secure their data, infrastructure, and applications; identify threats against business; and protect against leaks and complex targeted attacks. Softline actively uses its own proprietary methods along with Microsoft tools and expertise to ensure the safety of customers, as demand for cloud- and subscription-based solutions are on the rise.
Softline is a Microsoft Gold Partner with more than 20 years of collaboration and a Microsoft Global Licensing Solution Providers (LSPs). Softline is a Microsoft Azure Expert Managed Service Provider (MSP) and maintains Microsoft Gold competencies in 18 out of 20 categories.
Alex Simons, Corporate Vice President of Program Management, Microsoft Identity Division mentions: “Microsoft has been on a mission to eliminate passwords and help people protect their corporate identities.” Simons also confirmed: “We are pleased to see companies like support that goal by integrating their solutions through the Microsoft Intelligent Security Association.”
Softline has attained all four Advanced Cybersecurity Specializations from Microsoft, including Cloud Security, Identity and Access Management, Information Protection and Governance and Threat Protection.
About Softline Group Softline facilitates digital transformation and cybersecurity services to customers from 50+ countries and in almost 100 cities around the world. Our near than 2,600 highly-motivated sales and marketing specialists (c. 45% of the Group’s FTEs), and around 1,900 engineers, developers and other IT experts (33% of the Group’s FTEs), engage with our clients to choose and integrate the right products in the most efficient way, creating and managing hybrid and secure infrastructures. Hand-in-hand with our clients, our global support and maintenance teams manage and support the infrastructure needed to underpin world-class digital transformation, cloud-based services and rock-solid cybersecurity.
Today, with over 25 years of experience, around 6,000 worldwide employees and a turnover in 2020 of $1.8 billion, Softline is a leading global provider of digital transformation, cloud services, cybersecurity and related solutions & services. Thanks to our more than 6,000 vendors, we have helped upwards of 150,000 small, medium, and large enterprise businesses from the private and public sectors transform their business into the digital world.
Softline’s goal is to help you improve your business performance, and your quality of life through the most effective use of technology. For more information, please visit www.softline.com.
Softline Group Valeriya Aver +79671527277 softline.com
This partnership will allow both companies to strengthen further their market positions and will provide additional opportunities to increase the number of projects with hi-tech solutions and services. Consequently, some of Softline’s customers will be able to offer their own solutions for flexible infrastructure management, quick back-up, fallback recovery, information management to their clients, and help them optimize their current levels of outgoings.
The Veritas Service Provider program gives its users a whole range of benefits. These include the possibility of rendering services in the provision to end users of a virtual infrastructure based on Veritas solutions: that is, software that can be leased. As a consequence, participation in VSPP enables service providers to create their own “cloud” based on Veritas solutions and thereby to provide a plethora of services to end users. By connecting to VSPP DPC operators, telecom operators or SaaS providers, system integrators receive special terms and conditions for acquiring the vendor’s products, competitive solution prices, training options, specially earmarked marketing resources, as well as 24/7 product service support. Among the other key benefits of the program, it is worth noting that it is possible to get connected without any initial financial input, with an extensive range of pay-as-you-go and pay-as-you-grow services and options over the course of a month’s usage. VSPP participants are also able to use the simplified licensing scheme for Vertitas’s market-leading software. Thus, through this program Softline, as a VSPP distributor, will enable service providers to get access to VSPP as well as offer the vendor’s world-beating integrated solutions as services for their clients.
“After over 20 years of work collaboration with Softline, we can only say that are completely satisfied with the competence and reliability of our partner. I am sure that in the role of VSPP distributor, Softline will further enhance the digital transformation of its customers by solving a whole range of tasks using Veritas solutions, such as data management in several cloud environments, data protection, storage optimization, commitment to comply with requirements and workload manageability. Undoubtedly, developing such a partnership will entail the growth of a number of joint projects and the reinforcement of market positions,” Alexei Milchakov, Veritas’s senior sales manager for Russia and the CIS, explained.
Veritas Technologies Corporation solutions have been developed for the world’s largest and most complex heterogenous environments to help companies manage information to maximum effect. In July 2020, and for the15th consecutive time, Veritas was once more included in the Gartner quadrant as the leader in the sphere of back-up and data recovery.
The history of cooperation between Veritas and Softline has been ongoing since 2001. In the course of those years, the partnership has developed across a whole range of focus areas, including the increase in the number of joint projects, developing sales in the regions and attracting new clients.
“In all the years of our collaboration, Veritas has proven itself as a longstanding and reliable supplier of systems for information storage management. This current agreement is conclusive proof that our partnership has entered a new stage. Participating in the Veritas Service Provider Program opens up new horizons for us. Softline has experience in conducting business in model leasing and pioneered it in Russia, and the countries of the CIS. By taking note of the great potential in developing the leasing business, Softline became the only company in the domestic market that allocated a separate team for working in this area. Expanding its partnership with a technological leader will enable Softline to help service providers protect the data of end users and ensure fallback recovery with the aid of the vendor’s analytical and management services. In the final analysis this will improve the provider’s competitive edge and ensure new possibilities for increasing the sales volumes of our partner’s products,” explained Valeriya Potemkina, Softline’s service provider manager.
In 2018 Softline in Russia was awarded the highest partner status as Veritas Platinum Partner. This event served as confirmation of the required certification of the company’s specialists and the high level of services in the area of effective information management and its storage, which Softline provides for its customers.
Softline has earned Microsoft advanced specialization in change management — Adoption and Change Management Advanced Specialization (ACM). Softline has become one of the first Microsoft partners to confirm this status. This is evidence of Softline’s extensive experience in promoting and implementing Microsoft 365 services to optimize the business processes of our customers, as well as to facilitate the digital transformation of customers at the corporate level.
The change management services are discussed individually with each customer include identifying business needs through workshops, creating plans for achieving business goals to transitioning end users to new teamwork models using Microsoft products. Companies that follow the change management program are six times more likely to meet business targets. According to Microsoft estimates, the market for services in this area is $9.5 billion. “Softline’s acquisition of Microsoft’s advanced specialization in change management has become another important step on the way to developing stronger partnership with one of the world’s largest vendor. Softline is dynamically delivering digital transformation projects to customers using Microsoft solutions to build effective teamwork and communication. “This helps us to work faster, better and more efficiently”, — comments Sergey Chernovolenko, global CEO of Softline.
One of the customers whom Softline helped transform was the Yukon company. During the project, Softline specialists replaced the used communication systems with Microsoft Teams and migrated to the new Exchange mail service, taking into account the corporate security requirements of Yukon and the internal structure of Active Directory. In addition, we helped the team quickly adapt to new services: by creating workflows and implementing user training for adoption of new scenarios.
“Our internal communication has reached a new level, increasing employees productivity. New tools help us quickly solve problems and always stay connected. The staff has constant access to the mailboxes, calendars, messenger from any device no matter what country they are in. It is really convenient for working together: we can discuss our projects at any time, schedule meetings and not interrupt the workflow,” said Dmitry Vilenchik, IT director of Yukon.
Cooperation between Softline and Microsoft has been developing since 1994. For the first time, Softline received the status of Microsoft Licensing Solution Provider (LSP) in 2002 and now has it in 30 countries. Softline is the only global (Globally Managed) Microsoft partner with headquarters in Russia and the CIS. The company is awarded the highest Gold status in 17 of the 18 possible Microsoft competencies. Special attention should be paid to the international status of Softline — Azure Expert Managed Service Provider (MSP). This high status, which Softline received last year, confirms the ability of a global provider of IT solutions to offer customers a wide portfolio of high-quality services based on Microsoft Azure. In addition, Microsoft has repeatedly awarded Softline “Partner of the Year” status for the implementation of large-scale projects based on the vendor’s products.
The Order book for series 001P-04 stock obligations of SoftLine Trade JSC was closed on October 20, 2020. Investors were offered that stock obligations be issued with a circulation period of 3 years and 2 months, with a starting volume of 4 billion rubles, and provided with fixed quarterly coupons. The demand was almost double the supply, and amounted to 7,3 billions rubles. The final coupon rate was set at annual 8.9%; due to high demand, the company offered 4.95 billion rubles worth of stock obligations to the investors.
This is Softline’s fourth issuance of stock obligations. The previous time, the company entered the debt market at the end of April. At that time, 1.35 billion rubles were placed for 2 years and 9 months at the rate of annual 11%.
Igor Borovikov, founder and Chairman of Softline Board of Directors: “This successful placement on the Russian debt market amidst the prevailing climate of uncertainty, has once again proved the highest level of investors’ confidence in Softline’s global business, and in our strong market position.”
Artem Tarakanov, global CFO of Softline: “In this placement we saw a very high demand, not only from institutional investors, but also from private ones.” This confirms the high quality of corporate management and ocmmunicatoin with the investment community, which allows us to raise funds on the most favorable terms.”
In August, Expert RA rating agency increased the credit raiting of Axion Holding company (Softline Group’s consolidating holding entity) to ruBBB+ level, with stable forecast. The increase in the rating, according to the agency, was caused by the high growth rate of Softline’s operating indicators with stabile growth rates of IT services market in the countries where Softline has presence, as well as the due to synergic effect of past M&A transactions, and the stable start of operations by the newly acquired companies.
The technical placement of stock obligations is scheduled for October 23, 2020 using the trading and settlement system of the Moscow Stock Exchange.
Softline Trade JSC operates under the brand Softlane, and is the main operating company of the Axion Holding Cyprus Ltd group. Amortization is provided for the 001P-04 series of stock obligations issued: 25% of the face value will be redeemed on the final date of the 8th coupon period, while 75% of the face value will be redeemed on the date of the end of the 12th coupon period and the maturity of the issue. The issue was organized by; BCS Global Markets, Alfa-Bank, Gazprombank, FK Otkrytie Bank, Rosbank, Sovkombank and Tinkoff Bank. Coorganizer – ITI Capital.
About Softline Group
Softline is a leading global Information Technology solutions and services provider focused on emerging markets of Eastern Europe, Americas, and Asia. We help our customer achieve digital transformation and protect their business with cybersecurity technologies. Our services include end-to-end technology solutions, public and private clouds, software and hardware provisioning and broad array of associated services.
Softline’s 2019 turnover exceeded $1.54 Billion US dollars with sales growth 13.2% in the Group of Companies. Softline has offices in 50 countries and 95 cities worldwide. With more than 25 years of distinguished history we have managed to grow rapidly while consolidating technology expertise and a business model encompassing all emerging markets.
We serve over 60 000 Enterprise and SMB clients, both from private and public sectors. Over 1500 account managers, 1000 solution sales and technical presale professionals and 1000 engineers and technical specialists help our customers navigate through the ever-changing complex IT environment. We build long-term relationships with our clients, partners and employees.
Softline has partnerships with more than 3000 software and hardware manufacturers and has highest partner status with all our key partners. We provide a unique marketing and sales channel for our partners in all the markets where we operate. Softline is always customer centric and provides brand independent solutions which best serve customer’s needs.
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