ABC’s “Shark Tank” to Feature Local Company with Safe New Way for Mothers Across the U.S. to Preserve Their Breast Milk for Up to Three Years on the Shelf

 A new mom works diligently to pump, freeze, and store breast milk for her baby in order to build a supply for when she heads back to work. After three months of pumping, she finally thaws the milk and gives the first bottle, but her child spits it out and refuses to drink it. Due to high lipase or other factors affecting its taste while stored in the freezer, her milk has become essentially unusable. Months of work gone to waste, mom and baby are both in tears.

This frustrating scenario is one of many that happens over and over for new moms. Houston company Milkify, the first breast milk freeze-drying service available direct to consumers, solves that problem and many others. Milkify’s solution is so groundbreaking that it’s being featured on ABC’s hit show, “Shark Tank,” on April 7.

Berkley Luck, Ph.D., molecular biologist, new mom and founder of Milkify, says the most rewarding part of her work is to hear stories like this – and then hear from that same mom that her baby happily gulped down six ounces of freeze-dried breast milk. The same milk that baby had previously refused, now has new life thanks to Milkify’s patent-pending process. This is an actual story from one of their first clients here in Houston.

“My goal in starting Milkify was to allow moms to preserve the nutritional value of their breast milk long term,” Luck says. “It was only after starting Milkify that I realized the many other life-changing benefits of our freeze-drying process, including salvaging high-lipase breast milk. Our one-of-a-kind facility and strict quality controls allow this to happen in a safe environment that is up to the highest standards. We allow no corners to be cut and no compromises to be made when it comes to the safety and quality of our freeze-drying process for breast milk.”

Milkify gives mothers an easy and safe option to freeze-dry their breast milk, extending the life of this precious source of nutrition for up to three years. Freeze-dried breast milk powder is easy to use when parents are on the go, requires no refrigeration, and prevents nutrient degradation caused by long-time freezer storage. Since its founding in 2019, the company has saved over 500,000 ounces of breast milk from the freezer. They make it a simple process for parents with their easy-to-use shipping kits and local drop-off options, handling all aspects of breast milk logistics for their clients – a first-of-its-kind “breast milk concierge.”

After over $1M of investment and months of development, Milkify inaugurated its new flagship location in Houston in October 2022. This is the only GMP-certified processing facility in the U.S. built exclusively for the freeze-drying of human milk. Milkify is the only company with a completely contact-free process (the breast milk never contacts their equipment or utensils). Milkify’s proprietary SafeDry freeze-drying pouches allow water vapor to escape while protecting the breast milk from contamination during processing.

After freeze-drying, each bag of breast milk powder is packaged individually in order to avoid the use of packaging equipment. Trained technicians perform this transfer using sterile techniques in ISO5 cleanroom workstations. This is important because recent FDA inspections of infant formula facilities identified the presence of Cronobacter sakazakii (the same bacteria responsible for several infant formula recalls in 2022) in powder-packaging equipment. Milkify’s process allows the packaging of breast milk powder without the use of this type of equipment.

Not all freeze-drying services are the same. Given the immense effort a mother puts into saving her milk (and the consequences of improper handling), Milkify recommends they look into a service ahead of time and ask thorough questions in order to keep their baby and their breast milk safe. Services operating out of their homes – or outsourcing the freeze-drying to a processing center that also packages other types of foods (including raw meat, dairy, nuts, poultry or pet food) cannot maintain the kind of environment needed to ensure the sterile handling of breast milk. As the only company to have a completely contact-free process from start to finish, Milkify’s safety protocols are sterile, consistent and absolutely safe.

“We started Milkify to give parents a better way to store, use, and transport their breast milk,” said Pedro Silva, the co-founder and CEO of Milkify. “And while we welcome new entrants into this space, it is disappointing that not all breast milk freeze-drying services share Milkify’s commitment to safety and quality. As the string of recent formula recalls has shown us, when it comes to feeding infants – the stakes are high. That is why we urge all parents to thoroughly vet a freeze-drying service and its facilities in order to protect the integrity of their breast milk and the health of their babies.”

If you would like to set up a tour of the one-of-a-kind facility, interview co-founders Berkley Luck and Pedro Silva, or receive video of client stories/be connected to Milkify clients, please contact Jenna Jackson at P+R Creative Group at or 917 922 8146. Learn much more about Milkify at

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Jenna Jackson



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Blue Shark Vodka Expands Distribution Throughout South Carolina

 Blue Shark Vodka is pleased to announce that all three of our bottles are now available throughout the Palmetto State. The Wilmington, North Carolina-based award-winning vodka began distributing in South Carolina in June through Aleph Wines — the premiere distributor in the state.

Aleph owner Jean-Pierre Chambas partnered with Blue Shark Vodka founder Mark Bloomquist to bring North Carolina’s favorite vodka to the islands, beaches and across the entire state of South Carolina. “At Aleph Wines, we support and promote quality craft spirits that are truly authentic and made with the best ingredients,” said Chambas. “We were thrilled to discover Blue Shark Vodka. The vodka is superb, and the story of the brand, and the family behind the brand is fantastic. We are very excited to represent Blue Shark Vodka here in South Carolina.”

For Blue Shark Vodka, the expansion means an even greater opportunity to invest in the Carolina coastline as a whole. From its inception, Blue Shark Vodka has used proceeds to fund critical shark research, most recently with The Atlantic Shark Institute. Dwindling shark populations signal serious problems in ocean health and the Blue Shark Vodka team hopes to be part of the solution. South Carolinians can expect shark research projects, beach sweeps and more Blue Shark events in the future. “We have such a passion for our coastline, it seemed only fitting to expand into South Carolina. Our vodka has become the preferred vodka of North Carolina, and we now hope to be the favorite vodka of the Carolinas,” said Bloomquist.


Ashley Morris

Phone: 770-377-8266


Daytoon Distributors, Inc.

Ashley Morris




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Blue Shark Vodka and Atlantic Shark Institute Find Vulnerabilities in Shark Populations

 Throughout June and July Blue Shark Vodka’s shark research mission with The Atlantic Shark Institute was unable to locate any female blue sharks, pointing to extreme vulnerabilities in the species’ population. Blue Shark Vodka’s intention was, in addition to funding needed research, all shark lovers to engage in the project by following the females online as they migrated south with the help of tracking devices. This did not pan out as an option as some of the world’s leading shark researchers could not locate the females at all. It is what the researchers did not find that ended up being some of the most interesting information.

Below is an update from Blue Shark Vodka founder Mark Bloomquist:

“After weeks at sea, our dedicated research team was unable to locate any female Blue Sharks. Helping protect and preserve the docile blue shark has always been at the center of our mission, but we are leaving this tagging mission with a renewed sense of urgency.

“Our intention in funding The Atlantic Shark Institute’s shark research was to help collect much needed data on sharks during their migration, but with no female blue sharks tagged, we have more questions than answers — and frankly a whole lot of concern.

“On the heels of popular documentaries and news reports about disappearing shark populations, we too are now seeing something amiss in our oceans. But, after all the great support we have received, we at Blue Shark Vodka also have a renewed sense of hope we can combat this crisis and work to help our oceans. We believe in our partners like The Atlantic Shark Institute and Wyland Foundation to lead us into the future.

“Thank you for buying and supporting Blue Shark Vodka — every purchase will continue to aid in this critical shark research and bring in those answers about shark populations we so desperately need.”

Though no female blue sharks were tagged, here are some sharks the team tagged with tracking devices we will follow this summer and fall for research:

– Two juvenile Great White Shark in Rhode Island (The ASI will follow her for 10 years)

– 500-pound thresher shark (It’s large size will make this an important shark to follow.)

– Five endangered short-fin mako sharks

– Tagged and released over 20 male blue sharks, listed as near-endangered.

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Blue Shark Vodka Wins Highest Marks of Any North Carolina Vodka at 2021 SIP Awards

The international SIP Awards announced results of their 2021 competition Tuesday, revealing Blue Shark Vodka has won its second consecutive Platinum award in the vodka category.

In total the Wilmington distillery won six awards this year including being named “Best in Class” Platinum for package design for Blue Shark’s entire bottle series; a Platinum for package design for the original bottle including a hand-blown glass shark swimming inside; an Innovation Award for the same bottle; a Double Gold in package design for a special edition bottle created by ocean muralist Wyland; and a Platinum tasting award for the vodka, making it one of the leading vodkas in the world.

Blue Shark was the only North Carolina vodka to receive a Platinum award in 2021 and one of two vodkas in the United States to be recognized in this distinguished class. Being it was the second consecutive Platinum for Blue Shark, the vodka was also awarded a Consumer’s Choice Award.

“We are beyond thrilled to learn that consumer judges have validated all our hard work in distilling an exceptional product,” said Blue Shark Vodka founder, Mark Bloomquist. “Our goal is to shine a spotlight on North Carolina and the incredible creators in the food and spirits industry here. Receiving this kind of attention at the SIP Awards is a great opportunity to do just that. We are proud to represent North Carolina vodka in this competition.”

Blue Shark Vodka’s smooth and unique flavor profile comes from its main ingredient — Non-GMO North Carolina sweet corn.

Blue Shark Vodka 2021 SIP Awards

● Platinum Tasting Award

● Consumer’s Choice Award 2021

● Platinum Bottle Design, original glass shark bottle

● Innovation Award 2021, original glass shark bottle

● Double Gold Bottle Design, Wyland Special Edition Bottle

● Platinum Best in Class, entire Blue Shark Vodka bottle series

About Blue Shark Vodka

Made with non-GMO North Carolina sweet corn, Blue Shark Vodka is a family-owned spirits company on a mission to preserve and protect the sharks swimming up North Carolina’s coast and beyond. The sweet corn mash that goes into each small batch of vodka is behind the success of it being the world’s smoothest vodka. Blue Shark Vodka is currently available in all North Carolina ABC stores in both 750mL bottles and 1.5L bottles.

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About The SIP Awards

The SIP Awards Competition is the only internationally recognized consumer judging spirits competition. Catering to the opinions and palates of the discerning public, the SIP Awards present a unique, spirit judging competition, unaffected by industry bias. This pragmatic and refreshing model of evaluation provides an honest stage for feedback and recognition where top brands showcase their achievements.

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