Immerse the Senses at Four Seasons Hotel Seoul with the Rediscover Seoul Package

Seoul, Korea – WEBWIRE

Located in Gwanghwamun – Seoul’s geographic heart – with awe-inspiring palaces, historic streets, and shopping hotspots close by, Four Seasons Hotel Seoul has long prided itself in connecting guests with the “city that never sleeps.”

Running from July 1, 2022 – to coincide with a K-ETA announcement that further countries can now visit – until January 31, 2023, the special Rediscover Seoul package takes it a step further: guests staying more than three nights get a deeper cultural immersion with a complimentary visit to the Hotel’s traditional Korean sauna experience, plus a signature scent candle to evoke memories of a magical city stay.

A quintessential part of Korean daily life is a trip to the local sauna or jjimjilbang (찜질방) to cleanse body and mind. Four Seasons Hotel Seoul has taken this ancient practice and infused it with luxury, from sparkling 18-carat gold mosaic tile to oversized cold, warm and hot baths. Guests can add on a head-to-toe scrub with a professional therapist to further boost the circulation, or kick back in the sumptuous relaxation area, complete with beds for midday naps.

Recognising that smell is often our most evocative sense, Four Seasons Hotel Seoul worked with perfumiers to create a signature scented candle. Elegant notes of sandalwood, cedarwood and citrus capture the imagination upon entering the Hotel Lobby, and with the Rediscover Seoul package guests can take home a fragranced memento of their vacation.

“There’s no doubt we’re passionate about our city,” comments JK Lee, Chief Concierge at Four Seasons Hotel Seoul. “Our Concierges love to share their insider tips for the best places to eat, shop and explore. This package is an invitation to stay longer in beautiful Seoul and to soak up the surrounding culture. A few hours in our sumptuous sauna is the perfect way to ease tired muscles after exploring – and the candle is an invitation to use your senses to savour each moment.”

Step outside the Hotel and Seoul’s melting pot of the ancient and the modern awaits: the colourful centuries-old alleyways and traditional houses of Hanok Village; Gyeongbokgung Palace compound (dating back to 1395) and the vast grounds of ChangDeokgung Palace; the 24-hour shopping and dining district of Dongdaemun, art galleries and cafes in Insadong; expert-led tours of the Kingdom of Josean with its furniture museum, traditional house, and garden; or a refreshing hike up Bugaksan Mountain to stunning panoramic views of Seoul.

Within steps of the Hotel’s doors, Gwanghwamun Square is set to reopen in July 2022 after an 18-month renovation project that sees it expand to cover 40,300 square metres (435,000 square feet), including 9,367 square metres (100,000 square feet) of verdant parkland as well as waterscapes, fountains, statues, and more. The Hotel’s Concierges are on hand to help plan any itinerary.

Refuelling at the Hotel after a busy day’s sightseeing is as exciting and multi-faceted as the city itself: renowned Cantonese fare at opulent Yu Yuan, modern Italian flavours at Boccalino, fast paced Modern Japanese-style sushi at Akira Back and live world stations in The Market Kitchen.

Head to secret speakeasy Charles H. – ranked Best Bar in Korea and #7 of the Asia’s 50 Best Bars – for cocktails; or explore Seoul’s story through a three-part menu showcasing the past, present and future-minded innovations of its after-hours culture at hip nightspot, OUL.

The Rediscover Seoul package includes:

  • Access to the Hotel’s Korean Sauna for two adults during the entire stay
  • Four Seasons Hotel Seoul signature scent candle

Note that the minimum length of stay is three nights for this offer and one candle is provided per room. The Korean Sauna is closed on the fourth Tuesday of each month.

For reservations, call 02-6388-5000 or book online.

Innovators Identified to Improve Air Quality in Seoul Subways Successful Closing of Seoul Global Challenge 2021 Award Ceremony

‘Seoul Global Challenge 2021’ organized by Seoul Business Agency (SBA, CEO Kim Hyun-woo), which supports small and medium-sized businesses in Seoul strengthen their competitiveness through assistance in technological development, has reached the finish line of about a year’s journey to reduce particulate matters in the subway and improve air quality.

‘Seoul Global Challenge 2021’ is an international competition hosted by the Seoul Metropolitan Government and organized by SBA that commenced with the objective to find solutions to the challenges facing the international city of Seoul from innovators from around the world.

In the Technology Challenge category, Tallano Technologie from France was honored with the Challenge Plus Award in the field of Reduction of Wear Particles Generation. In the field of Improvement of Removal Efficiency, the Korea Institute of Machinery & Materials and the Industry Academic Cooperation Foundation of Chung-Ang University were awarded the Challenge Award while Sentry Co., Ltd. and K&J Engineering, Ltd each won the Challenge Award in the field of Improvement of Measurement Technique.

The Tallano Technologie team from France won the top prize in the Technology Challenge for a device that reduces the generation of particulate matters through a mechanism that directly sucks the wear particles generated during the braking process. A member from Tallano Technologie said, “By taking the opportunity to participate in this Seoul Global Challenge, we want to present a solution to all underground transportation in the world.”

In the category of Academic Challenge, Lee Ye-wan team, based on the first author of the research paper, won first place in the field of Links between Indoor and Outdoor Air Quality in Subways, while Lee Jong-ki team and Lee Kun-hee team won first place in the field of Reduction of Particulate Matters in Subways and Reduction of Viruses in Subways, respectively. In addition, one team won the second place in each field (3 teams in total); one team won the third place in each field (3 teams in total); and 1-2 teams won the participation award in each field (total of 5 teams).

Kim Seong-min, Managing Director of the Innovation and Growth Division of SBA, expressed that “This process of improving the quality of lives of citizens around the world based on the outstanding technology and research of innovators will hopefully be an opportunity to promote Seoul to the world.

Media Contact
Organization: Seoul Business Agency
Contact: Seoul Global Challenge Team
Phone: +82-2-2222-3726

First Look at Nike Rise Seoul

Following the launch of Nike’s first Rise retail concept store in Guangzhou last summer, Nike is expanding the Rise concept to Seoul. The South Korean capital is one of the world’s premier digitally-connected marketplaces, highlighting a core facet of the Nike Rise concept: the bridging of digital and physical to create immersive store experiences with an identity that’s inseparable from its host city. That immersive quality also crosses into the store’s sustainability services, which are year-round rather than temporary. The Nike Rise Seoul store casts a new vision for when the Move to Zero meets the marketplace of the future.

Adding to the in-store features from Guangzhou, Nike Seoul introduces Sport Pulse, a digital platform towering through every level of the store that uses local Nike product trends and sports updates to create an immersive retail experience. It’s a new approach for bringing the city’s unique signature for sport into the store. Another new experience in Nike Rise is Inside Track, an interactive RFID-enabled digital footwear table where shoppers can compare details such as product benefits, footwear technology and online reviews for any two shoes in the store by simply placing them on the table.

New to Rise are three experience zones in the Seoul store, each of which helps shoppers engage in a unique dimension of sport.

  • The Sport Hub helps shoppers find opportunities to participate in sport in their city. The space also functions as a service desk for easy order pickups and returns.
  • The City Replay zone creates a space for shoppers to find an assortment of hyperlocal Seoul products. City Replay also provides a year-round place for shoppers to repair old or worn Nike product and customize new or worn products.
  • The Huddle connects shoppers to programming that focuses on Nike’s five facets of fitness: movement, mindset, recovery, nutrition and sleep. Customers can participate in group sessions or sign up for one-on-one expert sessions tailored to their goals.

Nike Seoul also underscores Nike’s sustainability efforts. In addition to being the first Nike store to secure a LEED Gold certification, Nike Seoul is also the first in Asia to launch Recycling & Donation, Nike’s fully integrated service for recycling and donating gently worn footwear and apparel. Shoppers can drop off gently-worn shoes — and now, for the first time, apparel — to the Seoul store, where the product will either be recycled or donated to partnering organizations that help communities facing disasters and other challenging circumstances. Shoppers can bring back gently-worn footwear, athletic wear, tops and bottoms (the store will not accept apparel with metal fittings like snaps, zippers or buttons).

Nike Seoul will soon add more opportunities for shoppers to give new life to gently-used footwear, furthering the ways Nike works toward circularity within its business model.