NextGen Rentals Rebrands to Remotely, Pivots to Remote Workers Traveling to Madison, Milwaukee Metros

 Remotely, formally known as Next-Gen Rentals, a short-term rental operator popular with the millennials, today announced the company’s completed rebrand in a coordinated effort to diversify clientele. Last year, the company made measurable headway with carefully curated extended stay rentals in Madison’s trendy and most desirable neighborhoods, which received quality reviews.

As the pandemic persisted throughout 2021, the Omicron variant forced many large employers to cancel their return to work plans, making “work-from-anywhere” prevalent throughout Madison and Milwaukee. Founders Drew Reynolds and Stephan Mesdjian acknowledged the trend early. They sought to get ahead of the trend with more precise brand positioning to meet expansion goals from Madison to Milwaukee.

Both metropolitan areas are experiencing surges in remote work, recently acknowledged in panel discussions of human resources leaders by UW-Madison’s Wisconsin Alumni Association. According to a recent Microsoft study, roughly 70% of workers worldwide want flexible remote work options; however, data suggests remote workers who travel seek housing providers with clear value propositions. Madison offers attractive ecosystems for remote workers, including many coworking spaces: Brix, 100state, Horizon, Madworks, Synergy, Matrix, Logic Workplace, and Spaces Capitol East District. Plus Ward 4, Work Lofts MKE, and the Hive in Milwaukee.

In late October, the founders contracted with Madison’s women-owned creative agency “Bizzy Bizzy Creative,” led by Founder Candy Phelps and Creative Director Mary Jane Conor, to execute the rebrand and new company website with a balanced perspective. “Remote workers coming to Madison to work in the University of Wisconsin system, health care institutions, tech hubs, and corporate headquarters do not have many options for simple, comfortable extended stays. We’re working on solving that problem. Milwaukee faces similar challenges, and we’re excited about our expansion plans there and beyond,” says Drew Reynolds.

About Remotely: Founded in 2020, Remotely is a growing team of Madison and Milwaukee locals with a diverse background in accommodations, customer service, and real estate.


Drew Reynolds



Furnished Madison Rental with Office

Downtown Madison Loft


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Durante Rentals Partners with International Union of Operating Engineers Local 15C

Durante Rentals, a leader in the construction equipment rental industry, announced its partnership with the International Union of Operating Engineers. The IUOE is a 400,000-member trade union representing construction workers primarily employed as heavy equipment operators, mechanics, surveyors, drivers, and stationary engineers.

The Local 15 trade union represents over 5,000 construction industry workers who help build and maintain New York City’s heavy civil construction sites, high-rise buildings, government, and municipal projects. All Durante Rentals hourly operational staff working within the five boroughs of New York City have joined the IUOE’s NYC-based Local 15C.

“Construction activity is currently booming in New York City and is expected to significantly increase with the passing of an infrastructure bill,” said Chief of Sales Steve Durante. “No other city possesses the infrastructure we have here and unionization allows us to play a key role in its development.”

“Our staff is the foundation of our success,” said CEO Anthony Durante. “To support our growth, we look forward to adding new employees from a large and highly skilled labor pool.”

About Durante Rentals

Since 2009, Durante Rentals has been the most dependable name in construction equipment rentals. Durante Rentals’ geographic footprint is continually expanding with locations throughout the New York tri-state area. Durante rents and sells equipment to a wide range of customers working in general construction, facilities maintenance, civil construction, homebuilding, structural engineering, entertainment, and government. Durante Rentals is currently #81 on the RER 100 and a 7-time INC 5000 Hall of Fame award winner. For more information about Durante Rentals, visit or call 1-800-DURANTE (800-387-2683).