Roposo, India’s #1 Short Video App Powers VLCC Femina Miss India 2020
India’s largest short video platform Roposo, owned by Glance announced that it is powering VLCC Femina Miss India 2020 as part of a deep partnership. In addition to being a co-sponsor of the event, Roposo as the exclusive social video partner will play a key role in the audition process.
The VLCC Femina Miss India 2020 event is going entirely online for the first time this year. Application for the event auditions were done exclusively on Roposo. To participate in the pageant, all aspiring participants needed to create a minimum of three videos on the platform. By hosting the audition process on Roposo, Femina Miss India is now going beyond tier-1 and tier-2 cities and tapping into the whole of India. More than 2800 participants, including candidates from far flung regions such as Andaman & Nicobar Islands, have submitted their application on Roposo. Their videos have been watched more than 350 million times on the platform.
With a six-decade legacy of transforming lives of young talented women who have become icons in the glamour and fashion industry, VLCC Femina Miss India 2020 co-powered by Sephora & Roposo, vows to continue its tradition of creating icons with an aim to extend whole-hearted support to the new generation women who have the potential to lead and represent the country in the future.
Glance and Roposo users will get first access – two hours ahead of other social media channels – to important announcements related to the pageant. Roposo will also run an exclusive contest for selecting one of the contestants or state winners as a Roposo Star.
In addition to the above privileges, Roposo users will have a chance to interact directly with the next Miss India by winning a special talent program hosted on Roposo. To be eligible, users will create engaging content on the platform, and two winners – Roposo King and Roposo Queen – will receive the Platinum Creator status on Roposo and get to interact with the next Miss India.
Speaking about the partnership, Bikash Chowdhury, Chief Marketing Officer of Glance which owns Roposo said “We are excited to join hands with Femina Miss India. Our mission is to be the most trusted talent showcase platform for India and indeed, for the world. Through this partnership with Femina Miss India, Roposo is providing an opportunity to aspirants across India to be part of the biggest beauty pageant in India and earn recognition and rewards in the process.”
Talking about the event, Rohit Gopakumar, COO, Miss India Organization said, “we are excited about our partnership with Roposo. Femina Miss India has been privy to several emotions, lots of glamour, immense talent, and incredible competitive spirit. This platform has changed many deserving lives and opened avenues that may have once seemed far to reach. This time the format of the competition has shifted into the digital space and while it may seem challenging for everyone involved, we are looking forward to a thrilling experience and another young exuberant winner who will hold the capacity to bring the Miss World crown to India, yet again.”
Roposo is India’s #1 video-sharing social networking platform, proudly made in India and owned by Glance. Available in English and 10 Indian regional languages, the app enables users to express themselves and connect with others using short- form video content. Roposo’s powerful video creation and editing tools allow users to share their life, display their hidden talents, and voice their opinion on relevant issues in their native language. Roposo has 100 million users and serves more than 2 billion video views a day. For more information, visit www.roposo.com
Glance is the world’s first screen zero platform, enabling consumers to experience the best of the internet on screen zero of their smartphones and other connected devices. Glance’s AI-powered personalization enables consumers to enjoy content, products, and services of their choice, all delivered in an intuitive and visually stunning format. With more than 100 million daily active users, Glance is the largest #MadeInIndia content platform. For more information, visit glance.com.
About Miss India
The most sought-after glamorous beauty pageant in the country that turns dreams into reality. It is a property with a mass appeal as millions worldwide gear up to watch India’s next representative at the global platform. It is the search of the perfect woman with beauty, poise, elegance, and intelligence to represent India at Miss World. It is a platform that has won many accolades for the country on the international arena and the past winners such as Aishwarya Rai Bachchan, Priyanka Chopra Jonas, Dia Mirza, Manushi Chhillar who have made India proud at international circles.
Weikfield takes customers down the Festive memory lane through a unique digital-audio campaign
The campaign created by Autumn Grey will play out on social media channels of Weikfield across 7 different states, with 7 contrasting sounds capturing festive nostalgia.
Dussehra, Durga Puja, Navratri; are gloriously celebrated across the streets of India with loved ones. However, this year festivities will feel a little unfamiliar and different. Considering the current pandemic scenario, people are holding back from enjoying garba nights, street food, pandal hopping with their family and friends; in the manner like they used to do in the past
This insight resonated with Weikfield Foods, one of India’s premier food brands known for its Custard and Pasta products. The brand wanted to make their customer’s celebration special no matter where they are. The brand initiated a unique aural experience which captures yesteryear’s warm Dussehra, Durga Puja, Navratri moments for customers to relive them, while giving them a chance to make new memories with a #WeikfieldBoxOfLove. A box packed with the best of Weikfield products, will be sent out to the tagged loved ones on behalf of customers, making this festival one to remember.
Conceptualized and created by Autumn Grey, these 7 sounds of festive nostalgia will be experienced on social media across 7 markets of Weikfield – Delhi NCR, Gujarat, Karnataka, Andhra Pradesh, Telangana, West Bengal, Odisha and Assam. Each sound will take customers down memory lane to relive their festive charm and spirit in an immersive audio experience.
Speaking on the campaign thought, Bodh – Vice President and Branch Head, Autumn Grey, Mumbai said, “While pondering over this brief, we realised, Dussehra, Durga Puja, Navratri would feel different this year but the festive spirit within us wants to revel in those moments of joy again. This struck a chord with the entire team. We thought, why not let the brand that has always believed in enlivening moments in customers’ lives, enliven this Dussehra, Durga Puja, Navratri with unforgettable festive moments of yesteryears.
And our campaign does just that. We created an immersive, relatable festive experience every celebrator would resonate with, whether on social media or not.”
D S Sachdeva, CEO, Weikfield mentioned, “As a quality-food brand that adds joy to moments in life, it becomes imperative to play a role in times where our customers need us the most. Therefore, this year for Dussehra, Durga Puja, Navratri, we decided to bring the festive moments alive for customers through this unique aural experience and give them a chance to relive those moments with their loved ones wherever they may be. Through this initiative we not only want to engage with our audience, but also want to create a place in their hearts.”
- Hindi: https://www.instagram.com/p/CGZIGMrHpRQ/
- Oriya: https://www.instagram.com/p/CGZI1FMnXf_/
- Bengali: https://www.instagram.com/p/CGZIrZFH2AR/
- Assamese: https://www.instagram.com/p/CGZJPNnHXUI/
- Kannada: https://www.instagram.com/p/CGZI7MAHC2q/
- Gujarati: https://www.instagram.com/p/CGZIjVNHeB1/
- Telugu: https://www.instagram.com/p/CGZJBQenmUv/
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Weikfield launches Immunity Boosting range of Herbal Infusions and Organic Green Teas
Weikfield announced the launch of Herbal Infusions and Organic Green Teas under the Eco Valley division.
Understanding the consumer need for health, wellness and a desire for immunity boosting consumables, Weikfield has launched the range of Herbal Infusions made of traditional ayurvedic formulations inspired by the directives of The Ministry of AYUSH. Comprising of two products: Divya Kawach and Pahadi Kahwa, the infusions are made with ayurvedic herbs such as Tulsi, Sunthi, Cinnamon and Black Pepper. The herbal infusions offer a strong defense against respiratory illnesses, flus and are rich in antioxidants.
Besides the Herbal Infusions, Weikfield has also relaunched the Organic Green Tea range comprising of five products: Classic Green, Divine Tulsi, Ginger Mulethi Lemon, Sunny Lemony and Dandelion Mint. It overrides the biggest barrier for switching to green tea – “bitterness” which comes from the catechins present in the green tea leaf. This was made possible by sourcing organic tea leaves from select tea estates in the Nilgiris and creating a formulation which retains all the health benefits while making the tea taste smooth, not bitter. This range is also aligned to the brand’s vision of being environmentally conscious with sustainable tea cultivation practices.
Talking about the new launch Mr. D S Sachdeva, CEO, Weikfield Foods Pvt. Ltd. said, “While Weikfield plays a role in making everyday moments special, Eco Valley will become the health partner for our consumers who seek beverages which offer health benefits. We are confident of our unique proposition and the category building stance in Herbal Infusions and Organic Tea segment.”
Talking about the new packaging Sachith S S – Founder / Director, TDP said, “One of the most consumed beverages in the world after water, Tea is almost synonymous with Indian culture and forms a part of our everyday consumption. Amid the variety of competitors – ranging from legacy to new-age boutique brands, Weikfield wanted to rebrand its Eco Valley range of teas and herbal infusions.
Our starting point was to understand the world of the green tea consumer, one who is conscious of one’s diet & lifestyle. A stark difference from the people who drink black & milk tea. Moreover, the fast-growing concept of tea bars and cafés has led to the premiumization of green tea in the last few years.
This category landscape gave us ample creative freedom to push the design boundaries. We took these learnings forward to develop a concept of ‘abundance of ingredients’, depicted in a contemporary manner. We created a strict architecture, with the colours and ingredients changing with the variant, while maintaining the format and flow of information.
Great flavour with natural ingredients is the key elements in all the Eco Valley products. The compositions and illustrations of each ingredient were carefully crafted to bring out its goodness and essence. We built a consistent narrative of the many health benefits like antioxidants and anti-ageing properties that green tea is associated with.
The results are beautiful-looking packs that will compel the consumer to pick one right off the shelf. We are thrilled with the output and are excited to see how the consumers react to the design.”
The products can be purchased in Delhi, Mumbai, Bangalore, Chennai and Hyderabad on leading e-commerce and retail shops.
Know More about Eco Valley: https://amzn.to/2Gbj5Ou
Roposo welcomes Alisha Abdulla, India’s first female racing champion
to the Roposo Pride of India program
Roposo, India’s No. 1 short video app, welcomes Alisha Abdullah under the highly successful ‘Roposo Pride of India’ program. The program recognizes remarkable Indians by providing them with a platform to mentor and inspire fellow Indians. Alisha, India’s first female national racing champion truly embodies the characteristics of a legend of a champion, on and off the racetrack.
India is a land of many talents. Many Indians have made it big in their chosen field and many more are waiting to be discovered. Roposo believes that each of us has an innate talent that needs a bit of inspiration and a platform to shine.
The Roposo Pride of India was launched in July 2020 with Babita Phogat, Neel Ghose, Sangram Singh & Shooter Dadi has already garnered over 50 Lakh video views. In continuation of the program, Alisha Abdullah will be sharing videos of her journey to the racetrack and making a mark in a sport dominated by men. Her exemplary career has led to her winning the President’s award as well.
“Success in the field of motorsports is not easy, especially for a girl. By sharing my journey, I want to inspire the next generation of girls to take up motorsports as a career and make India proud on a global stage” says Alisha Abdullah
Alisha, through her Roposo account (@Alishaa) will share her experiences and life lessons with other aspiring Indians through Roposo-styled short-video capsules in the coming weeks.
“With close to 100 Mn downloads Roposo is India’s largest social video platform and has a great responsibility towards creating a platform rooted in Indian culture and ethos“, said Bikash Chowdhury, CMO of Glance which owns Roposo. “With the Roposo Pride of India’ program, we hope to recognize Indians who have made the nation proud, and contribute to the cause of nation-building by inspiring millions of Indians to realize their full potential.”