Jan 2, 2021 | Lifestyle
Roposo recently crossed more than 100 million users on the Play Store to cement its position as India’s #1 short video app. The first and only Indian short video app to reach this milestone, Roposo was already the number 1 social app on the Play Store in June 2020 amidst emerging demand from consumers for made in India apps.
“We are proud to be the first Indian short video app to cross 100 million users. This shows the tremendous love that Indian consumers and content creators have for Roposo,” said Naveen Tewari, Founder and CEO of InMobi Group. “Between Glance and Roposo, we have two of the largest #MadeInIndia platforms that collectively reach 40% of India’s smartphone users. We hope to build upon this success and help establish India as a major digital hub alongside the US and China.”
This development marks another major milestone for Glance, the company that owns Roposo. Its eponymous lockfeed platform Glance which delivers AI-driven personalized content on the lock screen reached the significant milestone of 100 million daily active users earlier in May 2020. Glance now has two of the largest content platforms in the country that are #MadeInIndia and collectively reaches 40% of India’s smartphone users.
With Roposo, users finally have a way to enjoy responsible entertainment while displaying their talent. Roposo is available in 12 Indian languages and has more than 2 billion video views daily. The platform centres around enabling every Indian to display their talent in their own unique way. The app’s ease of use combined with powerful video editing tools, and pre-existing communities that users can identify and interact with in their mother tongue, has made Roposo the number one Made in India short video app.
About Roposo
Roposo is India’s #1 video-sharing social networking platform, proudly made in India and owned by Glance. Available in English and 10 Indian regional languages, the app enables users to express themselves and connect with others using short-form video content. Roposo’s powerful video creation and editing tools allow users to share their life, showcase their hidden talents, and voice their opinion on relevant issues in their native language. Roposo has 100 million users and serves more than 2 billion video views a day. For more information, visit www.roposo.com
About Glance
Glance is the world’s first screen zero platform, enabling consumers to experience the best of the internet on screen zero of their smartphones and other connected devices. Glance’s AI-powered personalization enables consumers to enjoy content, products, and services of their choice, all delivered in an intuitive and visually stunning format. With more than 100 million daily active users, Glance is the largest #MadeInIndia content platform. For more information, visit glance.com.
Nov 27, 2020 | Lifestyle
Roposo, India’s #1 Short Video App Powers VLCC Femina Miss India 2020
India’s largest short video platform Roposo, owned by Glance announced that it is powering VLCC Femina Miss India 2020 as part of a deep partnership. In addition to being a co-sponsor of the event, Roposo as the exclusive social video partner will play a key role in the audition process.
The VLCC Femina Miss India 2020 event is going entirely online for the first time this year. Application for the event auditions were done exclusively on Roposo. To participate in the pageant, all aspiring participants needed to create a minimum of three videos on the platform. By hosting the audition process on Roposo, Femina Miss India is now going beyond tier-1 and tier-2 cities and tapping into the whole of India. More than 2800 participants, including candidates from far flung regions such as Andaman & Nicobar Islands, have submitted their application on Roposo. Their videos have been watched more than 350 million times on the platform.
With a six-decade legacy of transforming lives of young talented women who have become icons in the glamour and fashion industry, VLCC Femina Miss India 2020 co-powered by Sephora & Roposo, vows to continue its tradition of creating icons with an aim to extend whole-hearted support to the new generation women who have the potential to lead and represent the country in the future.
Glance and Roposo users will get first access – two hours ahead of other social media channels – to important announcements related to the pageant. Roposo will also run an exclusive contest for selecting one of the contestants or state winners as a Roposo Star.
In addition to the above privileges, Roposo users will have a chance to interact directly with the next Miss India by winning a special talent program hosted on Roposo. To be eligible, users will create engaging content on the platform, and two winners – Roposo King and Roposo Queen – will receive the Platinum Creator status on Roposo and get to interact with the next Miss India.
Speaking about the partnership, Bikash Chowdhury, Chief Marketing Officer of Glance which owns Roposo said “We are excited to join hands with Femina Miss India. Our mission is to be the most trusted talent showcase platform for India and indeed, for the world. Through this partnership with Femina Miss India, Roposo is providing an opportunity to aspirants across India to be part of the biggest beauty pageant in India and earn recognition and rewards in the process.”
Talking about the event, Rohit Gopakumar, COO, Miss India Organization said, “we are excited about our partnership with Roposo. Femina Miss India has been privy to several emotions, lots of glamour, immense talent, and incredible competitive spirit. This platform has changed many deserving lives and opened avenues that may have once seemed far to reach. This time the format of the competition has shifted into the digital space and while it may seem challenging for everyone involved, we are looking forward to a thrilling experience and another young exuberant winner who will hold the capacity to bring the Miss World crown to India, yet again.”
About Roposo
Roposo is India’s #1 video-sharing social networking platform, proudly made in India and owned by Glance. Available in English and 10 Indian regional languages, the app enables users to express themselves and connect with others using short- form video content. Roposo’s powerful video creation and editing tools allow users to share their life, display their hidden talents, and voice their opinion on relevant issues in their native language. Roposo has 100 million users and serves more than 2 billion video views a day. For more information, visit www.roposo.com
About Glance
Glance is the world’s first screen zero platform, enabling consumers to experience the best of the internet on screen zero of their smartphones and other connected devices. Glance’s AI-powered personalization enables consumers to enjoy content, products, and services of their choice, all delivered in an intuitive and visually stunning format. With more than 100 million daily active users, Glance is the largest #MadeInIndia content platform. For more information, visit glance.com.
About Miss India
The most sought-after glamorous beauty pageant in the country that turns dreams into reality. It is a property with a mass appeal as millions worldwide gear up to watch India’s next representative at the global platform. It is the search of the perfect woman with beauty, poise, elegance, and intelligence to represent India at Miss World. It is a platform that has won many accolades for the country on the international arena and the past winners such as Aishwarya Rai Bachchan, Priyanka Chopra Jonas, Dia Mirza, Manushi Chhillar who have made India proud at international circles.
Oct 23, 2020 | Business
Weikfield takes customers down the Festive memory lane through a unique digital-audio campaign
The campaign created by Autumn Grey will play out on social media channels of Weikfield across 7 different states, with 7 contrasting sounds capturing festive nostalgia.
Dussehra, Durga Puja, Navratri; are gloriously celebrated across the streets of India with loved ones. However, this year festivities will feel a little unfamiliar and different. Considering the current pandemic scenario, people are holding back from enjoying garba nights, street food, pandal hopping with their family and friends; in the manner like they used to do in the past
This insight resonated with Weikfield Foods, one of India’s premier food brands known for its Custard and Pasta products. The brand wanted to make their customer’s celebration special no matter where they are. The brand initiated a unique aural experience which captures yesteryear’s warm Dussehra, Durga Puja, Navratri moments for customers to relive them, while giving them a chance to make new memories with a #WeikfieldBoxOfLove. A box packed with the best of Weikfield products, will be sent out to the tagged loved ones on behalf of customers, making this festival one to remember.
Conceptualized and created by Autumn Grey, these 7 sounds of festive nostalgia will be experienced on social media across 7 markets of Weikfield – Delhi NCR, Gujarat, Karnataka, Andhra Pradesh, Telangana, West Bengal, Odisha and Assam. Each sound will take customers down memory lane to relive their festive charm and spirit in an immersive audio experience.
Speaking on the campaign thought, Bodh – Vice President and Branch Head, Autumn Grey, Mumbai said, “While pondering over this brief, we realised, Dussehra, Durga Puja, Navratri would feel different this year but the festive spirit within us wants to revel in those moments of joy again. This struck a chord with the entire team. We thought, why not let the brand that has always believed in enlivening moments in customers’ lives, enliven this Dussehra, Durga Puja, Navratri with unforgettable festive moments of yesteryears.
And our campaign does just that. We created an immersive, relatable festive experience every celebrator would resonate with, whether on social media or not.”
D S Sachdeva, CEO, Weikfield mentioned, “As a quality-food brand that adds joy to moments in life, it becomes imperative to play a role in times where our customers need us the most. Therefore, this year for Dussehra, Durga Puja, Navratri, we decided to bring the festive moments alive for customers through this unique aural experience and give them a chance to relive those moments with their loved ones wherever they may be. Through this initiative we not only want to engage with our audience, but also want to create a place in their hearts.”
Campaign Links:
- Hindi: https://www.instagram.com/p/CGZIGMrHpRQ/
- Oriya: https://www.instagram.com/p/CGZI1FMnXf_/
- Bengali: https://www.instagram.com/p/CGZIrZFH2AR/
- Assamese: https://www.instagram.com/p/CGZJPNnHXUI/
- Kannada: https://www.instagram.com/p/CGZI7MAHC2q/
- Gujarati: https://www.instagram.com/p/CGZIjVNHeB1/
- Telugu: https://www.instagram.com/p/CGZJBQenmUv/
Oct 11, 2020 | Business
The webinar will be presented by Lewis Ellis, a leading Digital Marketing Consultant.
Join us for our upcoming webinar on How to cut through the bullshit and engage your customer as we share tips and strategies that will help you leverage user-generated content for maximizing performance and relevancy across shoppers and search engines. We will also discuss the benefits of on-page content and user experience. During the webinar, you’ll learn how to maximize organic visibility in search engines like Google and why it makes sense post-COVID-19.
After this session, you’ll be able to:
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Join now as we have limited seats for this amazing webinar.
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About Lewis Ellis
Lewis Ellis is a digital marketing consultant born and bred in the heart of Manchester. In 2019 Lewis featured on BBC’s ‘The Apprentice’ making it to the Final Five in a bid to win Lord Sugars’ £250,000 investment. Lewis has years of rich experience in Digital Marketing, Marketing Consulting, Marketing Strategy, Search Engine Optimization (SEO), Lead Generation, Social Media Marketing, Growth Marketing, Performance Marketing, Content Marketing, and Web Design.
About Propel Guru
Propel Guru is a top-of-the-line creative digital marketing company that is dedicated to creating memorable and enriching digital experiences. It provides ingenious and innovative sales, lead generation, email marketing, graphical content, and digital marketing solutions to small, medium, large, and Fortune 500 Companies.
Users can register for this webinar by visiting the Webinars’ section on the Propel Guru website.
Stay updated with Propel Guru events and developments by joining its online communities at LinkedIn, Twitter, Instagram, and Facebook.
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Oct 7, 2020 | Business
Weikfield launches Immunity Boosting range of Herbal Infusions and Organic Green Teas
Weikfield announced the launch of Herbal Infusions and Organic Green Teas under the Eco Valley division.
Understanding the consumer need for health, wellness and a desire for immunity boosting consumables, Weikfield has launched the range of Herbal Infusions made of traditional ayurvedic formulations inspired by the directives of The Ministry of AYUSH. Comprising of two products: Divya Kawach and Pahadi Kahwa, the infusions are made with ayurvedic herbs such as Tulsi, Sunthi, Cinnamon and Black Pepper. The herbal infusions offer a strong defense against respiratory illnesses, flus and are rich in antioxidants.
Besides the Herbal Infusions, Weikfield has also relaunched the Organic Green Tea range comprising of five products: Classic Green, Divine Tulsi, Ginger Mulethi Lemon, Sunny Lemony and Dandelion Mint. It overrides the biggest barrier for switching to green tea – “bitterness” which comes from the catechins present in the green tea leaf. This was made possible by sourcing organic tea leaves from select tea estates in the Nilgiris and creating a formulation which retains all the health benefits while making the tea taste smooth, not bitter. This range is also aligned to the brand’s vision of being environmentally conscious with sustainable tea cultivation practices.
Talking about the new launch Mr. D S Sachdeva, CEO, Weikfield Foods Pvt. Ltd. said, “While Weikfield plays a role in making everyday moments special, Eco Valley will become the health partner for our consumers who seek beverages which offer health benefits. We are confident of our unique proposition and the category building stance in Herbal Infusions and Organic Tea segment.”
Talking about the new packaging Sachith S S – Founder / Director, TDP said, “One of the most consumed beverages in the world after water, Tea is almost synonymous with Indian culture and forms a part of our everyday consumption. Amid the variety of competitors – ranging from legacy to new-age boutique brands, Weikfield wanted to rebrand its Eco Valley range of teas and herbal infusions.
Our starting point was to understand the world of the green tea consumer, one who is conscious of one’s diet & lifestyle. A stark difference from the people who drink black & milk tea. Moreover, the fast-growing concept of tea bars and cafés has led to the premiumization of green tea in the last few years.
This category landscape gave us ample creative freedom to push the design boundaries. We took these learnings forward to develop a concept of ‘abundance of ingredients’, depicted in a contemporary manner. We created a strict architecture, with the colours and ingredients changing with the variant, while maintaining the format and flow of information.
Great flavour with natural ingredients is the key elements in all the Eco Valley products. The compositions and illustrations of each ingredient were carefully crafted to bring out its goodness and essence. We built a consistent narrative of the many health benefits like antioxidants and anti-ageing properties that green tea is associated with.
The results are beautiful-looking packs that will compel the consumer to pick one right off the shelf. We are thrilled with the output and are excited to see how the consumers react to the design.”
The products can be purchased in Delhi, Mumbai, Bangalore, Chennai and Hyderabad on leading e-commerce and retail shops.
Know More about Eco Valley: https://amzn.to/2Gbj5Ou
