Japan – Lexus Presents the Theme of Diversification and Electrification Aiming to Deliver New Value to Customers

On September 15th (Friday) and 16th (Saturday), Lexus hosted the LEXUS SHOWCASE event for global media, where they shared insights into the diversification and electrification efforts of the Lexus brand. Lexus International President, Takashi Watanabe, introduced Lexus’ new model lineup that meets the diversified needs of customers and regions across the world. Additionally, he discussed the future direction of Lexus’ vehicle manufacturing as well as efforts to take on the challenge of developing and promoting battery EVs to achieve a carbon-neutral society.

Lexus International President Takashi Watanabe x Lexus LM (Prototype) / Lexus LBX (Prototype) / Lexus GX (Prototype)

The LEXUS SHOWCASE presented a new model lineup that world premiered in other regions in the first of half of 2023, together for the first time in Japan. In addition, Lexus announced the start of a customer experience program*1 for the ROV Concept*2 which is equipped with a hydrogen engine. This program aims to deliver an experience where customers feel connected to the harmony of nature, maintain the joy of driving while remaining environmentally friendly, and experience a driving sensation that only engine-powered vehicles can offer. Lexus also announced the direction of future vehicle development through electrification technology, which is currently under development, with the goal of providing a driving experience unique to the brand.

Since its inception in 1989, Lexus has upheld the mindset of “Pushing Boundaries,” constantly challenging the conventional notions of luxury cars and consistently delivering new technologies and values to its customers. As a luxury lifestyle brand, we will remain agile and attentive to customer needs and the evolving times, unwavering in our endeavor to craft cars that bring a smile to customers’ faces.


Offering new values of diversified luxury, the model lineup announced for 2023 was debuted for the first time in Japan. The “LM” stands as a bold new option for chauffeur-driven vehicles. The “LBX” transcends the conventional size hierarchy and is a car for customers with a discerning sense of taste that can be driven casually. The “GX” combines genuine off-road capability with refined on-road luxury, and the “TX” caters exclusively to North American customers with its spacious three-row seating, ensuring comfortable travel. We will continue to deliver models that meet the diversified needs of our customers around the world. In response to the expectations and requests of many customers, we plan to release the GX in Japan within the next year.

Furthermore, Lexus will launch a customer experience program aimed at the future practical application of the ROV Concept (ROV), which features a Lexus first hydrogen powered engine. In developing the ROV, the goal was to offer a distinctive driving experience not possible with regular passenger cars. This was achieved through a compact body size and exceptional off-road capabilities, which allows for an exhilarating driving experience and a chance to connect with the grandeur of nature. By using a hydrogen engine, the ROV aims a balance between environmental consciousness and the thrill of feeling the heartbeat of an engine. ROV utilizes low environmental impact technologies in its vehicle components thanks to the cooperation of partner companies who share the same vision. Lexus will continue to provide a variety of experiences that allow customers to enjoy the outdoor lifestyle, based on the idea of “inspiring a deeper love and understanding of nature”. Additionally, Lexus will use the opinions collected through customer experience programs as feedback to further advance future technological developments for practical applications.


Lexus will continue its efforts to achieve a carbon-neutral society, centered around battery EVs. As a car manufacturer, we will also provide new services and joy of driving. For about 10 years, Lexus has been working on enhancing the basic performance and characteristics of its vehicles as well as refining the taste of the Lexus’ driving signature. This driving expereince will of course be carried forward with the battery EV and taken to an even higher level with our electrification technology. The core technologies we have been working on include seamless drive force control with the DIRECT4 four-wheel drive system and the Steer-by-Wire system, which provides an intuitive, linear steering feel. We will continue to pursue a natural dialogue between driver and car that evnokes the joy of driving. In addition, with the AE86 and the RZ Sports Concept which were unveiled at the Tokyo Auto Salon this January, we are rethinking new ways to inspire the love of driving and cars, even with battery EVs, as we work towards becoming a carbon neutral.

Furthermore, through the Lexus Electrified Sport Concept, we will drive the development of future electrification technologies such as all-embracing batteries, aerodynamics, weight reduction, and high rigidity.

In addition, we will take on the challenge of sustainable initiatives that consider the natural environment. Without being bound by conventional values of luxury, we will utilize recycled and man-made materials to create new, high-quality interiors. Furthermore, in preparation for the full-fledged adoption of battery EVs in the future, the “Lexus Electrified Program” will deploy BEV concierges at all 186 dealers*3 to assist customers with any problems they may have. Additionally we will be expanding the charging infrastructure, enhance services and provide experiences that enrich our customers lifestyle.

In 2026, Lexus will introduce a next-generation battery EV with a revolutionary modular vehicle body structure, a drastically changed production method, and a completely renewed software platform. This concept model will be unveiled at the Japan Mobility Show in October of this year as part of Lexus commitment to changing the future of automobiles through electrification.

(1) ROV Abbreviation of Recreational Off-highway Vehicle. The ROV is a concept vehicle featuring excellent response and an exhilarating engine sound that stimulates the senses. By venturing into places where even off-road vehicles cannot go, it aims to offer an enjoyable driving lifestyle by interacting and coexisting with nature.
(2) Details to be announced
(3) As of Aug, 2023

For more information, visit https://global.toyota/en/newsroom/lexus/39765292.html.

Krush Brau Park Presents an Unforgettable Oktoberfest Experience in Kissimmee, Florida

 Krush Brau Park extends a warm invitation to locals and visitors to immerse themselves in the vibrant traditions and Bavarian charm of Oktoberfest, all within the enchanting confines of Kissimmee, Florida. Running from September 15 to October 22, 2023, Krush Brau Park will be the epicenter of a magnificent Oktoberfest celebration, featuring authentic cuisine, lively musical performances, and a jubilant atmosphere.

While Munich, Germany, traditionally hosts Oktoberfest, Krush Brau Park has masterfully recreated the essence of this global celebration in the heart of Kissimmee. The venue is lavishly adorned with traditional Bavarian decorations and resplendent Oktoberfest colors, providing an ideal setting for an unforgettable experience. The air will be filled with the delectable aroma of freshly baked pretzels, bratwurst, and sauerkraut, transporting attendees on a sensory journey straight to Bavaria.

Key Highlights of Krush Brau Park’s Oktoberfest:

Live Entertainment: On Fridays, Saturdays, and Sundays from 2 pm to 10 pm, guests will delight in a continuous array of music and entertainment, with performances scheduled every 20 minutes.

Daily Food and Drink Specials: Patrons can savor a diverse selection of delectable food and beverage specials, with happy hour offers available throughout the event.

Oktoberfest Kickoff Party: The festivities commence on September 15 at 6 pm at the Portal Immersion Center, promising an evening brimming with excitement and revelry.

Event Details:

When: Fridays, Saturdays, and Sundays, starting September 15 until October 22, 2023

Time: 2 pm to 10 pm

Where: Krush Brau Park Portal Immersion Center (PIC) located at 2198 Four Winds Blvd

Ticket Options for Friday, Saturday, Sundays at the PIC

General Admission – $5: General Admission ticket includes one admission to Oktoberfest, live music and entertainment, authentic German food, and beer for purchase, all in a family, and dog friendly atmosphere.

Patriots Package – $10: Patriots Package ticket includes one admission to Oktoberfest, live music and entertainment, authentic German food and beer for purchase, all in a family, and dog friendly atmosphere as well as one non-alcoholic drink or one 16 oz draft beer. This package is available for Veterans, Active-Duty Military, First Responders, and Teachers. Proper identification will be verified upon arrival.

Prost Package – $30: Includes one admission to Oktoberfest, live music and entertainment, authentic German food, and beer for purchase, all in a family, and dog friendly atmosphere plus a Food and Beverage Package offering one beverage (choice of 16 oz draft beer, house wine, cider, or well drink) and one Festival Entree.

Cheers Package – $40: Includes one admission to Oktoberfest, live music and entertainment, authentic German food, and beer for purchase, all in a family, and dog friendly atmosphere plus a Food and Beverage Package offering one beverage (choice of 16 oz draft beer, house wine, cider, or well drink), one Festival Entrée as well as a commemorative Oktoberfest stein.

VIP Experience – $50: Includes one admission to Oktoberfest, live music and entertainment, authentic German food and beer for purchase, all in a family, and dog friendly atmosphere plus a Food and Beverage Package offering two beverages (choice of 16 oz draft beer, house wine, cider, or well drink), one Festival Entrée as well as a commemorative Oktoberfest stein as well as one Festival Dessert.

Kids Ticket – Free: Children under 12 years of age can attend for free with the purchase of an adult ticket.

Group Packages: Discounted group packages are available for groups of 20 persons or more. For more information, please email us or call Heather at 1-855-495-7874 x709.

Don’t miss this opportunity to partake in the enchanting Oktoberfest experience, right here in Kissimmee, Florida, at Krush Brau Park. For ticket purchases and additional information, please visit https://krushbraupark.com/oktoberfest.

Krush Brau Park’s World Event Center will soon be open for outdoor festivities during Oktoberfest. Keep an eye on our website for updates regarding the opening date.

About Krush Brau Park:

Krush Brau Park is a premier event venue in Kissimmee, Florida, dedicated to providing memorable experiences for guests of all ages. With a commitment to hosting diverse and engaging events, Krush Brau Park has become a go-to destination for entertainment and celebrations in the Kissimmee area.

Krush Brau Park
Kerri Hofmann



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ReadersMagnet Presents: “The Power of Prayer in It’s Working: Things Most People Do Not Know About Prayer” by Walton Weaver at the Frankfurt International Book Fair

ReadersMagnet is thrilled to announce the upcoming presentation of an enlightening book titled The Power of Prayer in Its Working: Things Most People Do Not Know About Prayer by Walton Weaver at the Frankfurt International Book Fair, taking place from October 18-22, 2023.

Frankfurt, Germany, – WEBWIRE

The Power of Prayer in Its Working authored by Walton Weaver, is one of the best prayer books I have come across. I will start by asking–what is prayer? Obviously, a lot of people have their own answers. But knowing what prayer is helps build the foundation for effective prayer. Most times, we expect an immediate answer to our prayers. This has been a challenge for most because when they dont see an immediate answer, they begin to doubt the power of prayer. In this book, you will be able to

In The Power of Prayer in Its Working, Walton Weaver guides readers on a transformative journey through the realms of prayer. This beautifully written book explores the profound impact of prayer on finding hope, experiencing inner peace, and deepening ones relationship with God. By providing valuable insights and motivation, Weaver encourages readers to reflect on their spiritual lives and discover the soul-nourishing principles that lead to a more meaningful Christian existence.

The book begins by defining prayer and addressing common challenges for Christians, such as understanding Gods sovereignty and the freedom of man. Weaver unravels these complexities, allowing readers to grasp the true nature of Gods work through prayer and how it can personally benefit them.

His profound spiritual knowledge and insights shed light on the conditions that make prayer acceptable to God. Through this book, readers will gain a deeper understanding of prayers transformative power and learn to cultivate a more meaningful prayer life.

ReadersMagnet, a respected self-publishing and marketing company, is honored to present The Power of Prayer in Its Working at the renowned Frankfurt International Book Fair. The fair, which attracts book enthusiasts and industry professionals from around the world, provides an ideal platform for ReadersMagnet to showcase meaningful and spiritually uplifting literary works.

The Power of Prayer in Its Working: Things Most People Do Not Know About Prayer is available through leading online retailers.

To hear more about his book, catch Walton Weaver on radio interview sessions with Ric Bratton, and Emmy Award-Winning broadcaster and Forbes author, Kate Delaney.

The Power of Prayer in Its Working: Things Most People Do Not Know About Prayer
Author| Walton Weaver
Publisher| Self-Publishing
Published Date| May 1, 2023
Genre| Christian Books & Bibles

Walton Weaver has been preaching the gospel full-time since 1963, working with independent, non-denominational churches of Christ in Arkansas, Tennessee, Mississippi, and Texas. He has written two significant commentaries, Philippians and Colossians (1996) and First and Second Thessalonians (2013). His book That They All May Be One: Studies on Unity, Freedom, and Authority in the Body of Christ was published in 2003. He also edited and published a magazine on first principles titled The Apostolic Messenger for eight and one-half years. He and his wife, Margaret, have four children, six grandchildren, and two great-grandchildren.

BMW Motorrad presents ConnectedRide Smartglasses.

Innovative motorcycle goggles with head-up display technology.

Munich – WEBWIRE

What was still considered science fiction a few years ago is now becoming reality with the BMW Motorrad ConnectedRide Smartglasses. The innovative motorcycle goggles provide the head-up display technology already familiar from the automotive sector and project all relevant data, such as navigation, speed or gear, directly into the riders field of vision in real time, thus enabling particularly anticipatory and thus safer motorcycle riding.

The BMW Motorrad ConnectedRide Smartglasses can be easily connected to your smartphone via Bluetooth and app. The projection can be positioned and the settings can be selected before the ride and also while riding via the multicontroller on the motorcycle handlebars.

In addition to the individual user interface and an increase in riding safety, the smartglasses also offer a high level of comfort. The design of the smartglasses and the display has been adapted to meet the special needs of motorcyclists. In addition, the BMW Motorrad ConnectedRide Smartglasses can be adapted to fit numerous helmets and face shapes. This makes the smartglasses comfortable to wear even on long day trips. The lithium-ion battery enables up to ten hours of operation.

BMW Motorrad also supplies two sets of certified UVA/UVB lenses with the frame. One set of lenses is 85% transparent and can be used especially for helmets with integrated sun visors. The other set has tinted lenses turning the smartglasses into a perfect pair of sunglasses.

For people who wear glasses, there is an RX adapter (+/- 4.5 diopters). This can be ordered online directly from the provider. The corresponding QR code can be found in the user manual of the ConnectedRide Smartglasses.

The BMW Motorrad ConnectedRide Smartglasses will be presented on 7 July 2023 as part of the BMW Motorrad Days in Berlin.

The highlights of the BMW Motorrad ConnectedRide Smartglasses:
Two sizes (M + L) available with different nose pads.
M for pupil distance 53 to 67 mm, L for 59 to 73 mm.
Two sets of lenses (1x tinted lens and 1x 85% transparent lens), integrated light sensor, certified UVA/UVB filter.
RX adapter for adjusting the lenses to the required visual acuity (up to max. 4.5 diopters).
Can be connected to a smartphone and the
BMW Motorrad Connected App via Bluetooth.
Real-time GPS data transfer from app to smartglasses.
Head-Up function for navigation with individual display.
Display of speed, speed limit, gear and navigation (reduced arrow display or detailed navigation with street names, intersections and precise directions).
Integrated light sensor and integrated optics module for securely transferring data and securely displaying data on the top left of the right glass.
Lithium-ion battery provides up to ten hours of operation.
USB charging cable.
Operating temperature range -10 to +50C.
Colour: Anthracite.
Recommended retail price (RRP): 690.00 .

You will find press material on BMW motorcycles and BMW Motorrad rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the worlds leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was 23.5 billion on revenues amounting to 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupView
Instagram: https://www.instagram.com/bmwgroup
LinkedIn: https://www.linkedin.com/company/bmw-group/

WCA Presents a Webinar on Phone Power Collections

 Many people believe personal contact via phone is the most effective way to improve collections. True or false? True. When contacting a customer in person or by phone, speaking to them, gives the customer a sense of sincerity and commitment to solving their problem as to why they are not paying. This assumes the customer is not using your company as a bank, on the verge of bankruptcy/ bankrupt but just not happy with your company’s goods or services. Phone Power Collections/ Six step process shows the collector the holistic approach to collection throughout the organization (all departments) working together to improve cash flow and reduce over dues. The holistic approach to collections allows the collector to become intimately familiar with the products or services sold.

This Webinar will be held on June 21, 2023 at 9:00 AM Central Time. At the low cost of one registration fee ($65/$79) (one phone/internet connection), as many people as you wish in your office can view the Webinar. Easy-to-follow instructions will be sent with your meeting confirmation.

The Association is a recognized authority in the Business Credit profession serving thousands of Business Credit professionals in Wisconsin and nationwide. To register online, visit wcacredit.org/webinar-seminar-registration. For more information or to register, contact The Business Credit Management Association Wisconsin at 888-546-2880

Chrys Gregoire



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