Pioneering Woman Mountain Climber Releases Memoir

The book From Mountains to Medicine: Scaling the Heights in Search of My Calling is the inspirational story of Dr. Erica Elliott’s magical mind-bending and heart-opening journey of self-discovery in search of her life’s purpose.

By: Dr. Erica M Elliott, MD

SANTA FE, N.M.March 16, 2024PRLog — Santa Fe, New Mexico – From Mountains to Medicine: Scaling the Heights in Search of My Calling: Dr. Erica M. Elliott, MD recounts a tender coming-of-age journey searching for her life purpose. She grabs the reader, taking us on a trek that includes college in the psychedelic 60s, the Peace Corps in Ecuador and spine-tingling mountain climbing throughout South America.

A courageous woman with insatiable curiosity, Elliott shares her compelling story with disarming honesty. Right from the beginning, she draws the reader into her narrative as she threads her way through the turbulent early years of her life, overcoming many daunting challenges along the way. Her guiding star is her search for meaning and purpose, which leads her to some spellbinding adventures, including being the first American women to make the perilous climb of Mt. Aconcagua, the highest mountain in the Western Hemisphere, along with other climbs of daunting peaks, one of which was subsequently named after her.

Ultimately, Elliott’s wise heart leads her home to discover what was there all along—her destiny to be a healer. This inspirational book and recounting of her story is imbued with love, humor, and evokes the sheer specialness of being human.


From Mountains to Medicine is a truly fascinating, and engaging journey found myself laughing out loud, holding my breath, opening my eyes wide in shock, at times exclaiming “holy sh*t!”— and I imagine you will too. It is much more than a memoir. It is so engrossing I forgot I was reading a book. Erica’s writing is clear and straightforward, taking you step by step through pivotal moments in her life, as if you were traveling right along with her. Definitely a must-read!”

~Alan Questel, author of Practice Intentional Acts of Kindness

About The Author

A true adventurer, Dr. Elliott led an all-woman’s expedition to the top of Mt. Denali in Alaska, the highest peak in North America, while in medical school. She also was the first American woman to reach the summit of Mt. Aconcagua in Argentina, the highest mountain in the western hemisphere at approx. 23,000 ft. She has lived and worked around the world, serving as a teacher for Native children on the Navajo Reservation in Arizona and for Quechua-speaking indigenous people in the mountains of Ecuador.  Affectionately referred to as the “Health Detective,” she finds the underlying causes of mysterious and difficult-to-diagnose illnesses in her busy medical practice. Erica is also a captivating public speaker. She blogs about stories from her life at (

Her first book Medicine and Miracles in the High Desert was honored by the Independent Book Publishing Professionals Group as one of the best indie books of 2020. In May 2020 she was interviewed by Senator William (Bill) Bradley on his weekly show AMERICAN VOICES, broadcast on SiriusXM Radio.

From Mountains to Medicine: Scaling the Heights in Search of My Calling

Publisher:‎ Lammastide (February 10, 2024)

Available at ( in paperback and e-book

ISBN-13: ‎979-8987620007

Contact info:

Pioneering Transformation: Unveiling the Trailblazing Winners of the Inaugural WiT Travel Changemakers Awards 2023

SINGAPORE, Oct 5, 2023 – (ACN Newswire) – The Asia Travel Technology Industry Association (ATTIA) and Web in Travel (WiT) are delighted to announce the winners of the inaugural Travel Changemakers Awards 2023.

From over 100 entries, 10 were selected as representing best practice. The Awards seek to recognise innovators who have harnessed technology to usher in a brighter future for the Asia Pacific region. The winners were revealed at the WiT Singapore Conference held on 3 October 2023.

The Travel Changemakers Awards 2023 are organised by WiT in conjunction with ATTIA to celebrate innovators in the Asia Pacific who seized the opportunity to introduce new initiatives and programs to transform their organisations and impact the entire industry.

“Bringing action to our thoughts, we focused on common elements – the environment, empowering local communities, nurturing talent – which led to the creation of the Travel Changemakers Awards 2023. We are thrilled to have the Asia Travel & Tech Industry Association’s support for this inaugural event. As I read through all the entries, I was inspired by the creativity, innovation, and the remarkable individuals making positive changes in the world,” said Yeoh Siew Hoon, founder of Web in Travel.

These changes are marked by the imaginative and clever use of technology at their core.

Chris Kerin, Managing Director of Asia Travel Technology Industry Association (ATTIA), shared, “ATTIA is primarily trying to drive collaborative relationships between members, governments and the rest of the industry. We want to promote the good work that is being done by everyone – government departments, NGOs, not-for-profit enterprises, and the private sector. If we can highlight all the good that is happening, it is a clear way for us to strengthen relationships and demonstrate our support for the industry.”

The 11 esteemed judges are recognisable leaders in their field and represented all aspects of the industry from tourism to hospitality, aviation to ground transportation.

Honours List

Comprising five distinct categories, Environmental Awareness and Action, Local Community Engagement, Hidden Gems, Regenerative Tourism, and Diversity & Inclusion, those honoured for each category are listed as follows. Many of the programs used technology to communicate their message and reach new audiences.

1. Environmental Awareness & Action Award

  • Cempedak Island Seven Clean Seas, for clearing over 780 tonnes of plastic on Bintan island inIndonesia while at the same time creating formalised jobs for local communities.
  • All Dreams Cambodia, for its #ONESTEPNOPLASTIC grassroots initiative, in which it teamed up with the country’s leading social media platform to combat plastic pollution in Cambodia and raise awarenessamong youths. About 15,000 kg of plastic was collected across five cities.

2. Local Community Engagement

  • The Island Foundation, for their Learning for Sustainability Framework, which is inclusive of the values, experiences and languages of children who live in remote small island and coastal communities, and isdelivered by people brought up in the communities they serve.
  • Khiri Reach for its #OpenThailandSafely campaign to address the pressing needs of Thailand’s economically tourism-dependent communities. The campaign rejuvenated the inbound tourism economyin Thailand and saw the collaboration of 60 Thailand-based inbound organisations working together.

3. Hidden Gems

  • Sentosa Development Corporation for SentoSights, a wide-ranging nature and heritage guided tour where participants explore Sentosa’s hidden gems as they discover the island’s natural and historicalheritage.
  • Tribe Tours, for their gamification and storytelling product, Chinatown Murders, a new form of game tour, where participants are thrown into a scenario to solve puzzles.
  • JOALI Maldives, for their JOALI Reef Restoration Programme (JRRP), which aims to restore the reef ecosystem by using coral nurseries that are later transplanted to the existing house reef using innovative Mineral Accretion Technology (MAT) to enhance coral growth with low-voltage direct current.

4. Regenerative Tourism

  • Pan Pacific Hotels Group, for repurposing the Parkroyal Collection Marina Bay’s 1985 architecture into a “garden-in-a-hotel” with regenerative features like an Urban Farm with over 60 types of greens.
  • Asian Oasis, for leading the regeneration of an abandoned tea plantation into the Araksa Tea Garden to a thriving, experience-based destination with tea-based workshops.

5. Diversity & Inclusion

  • JOALI Being, for a program that has empowered over 310 women, 65 school girls, and 11 artists in theMaldives.

Message from the Judges

The distinguished judges who supported the inaugural awards have honoured as visionaries those applicants whoturned their ideas into action. The judges were impressed with how the travel, tourism, and hospitality industries leveraged the lessons learned from the pandemic to map out a more promising journey for all travellers in thefuture.

Kenneth Lim, Assistant Chief Executive of Marketing Group at Singapore Tourism Board: “Being part of the judging panel for the WiT Travel Changemakers Awards has been an eye-opening experience. The entrants showcased remarkable innovation and dedication, and their impact on the industry is tangible. As we move forward, I anticipate even more transformative initiatives, as these awards inspire continuous growth and a future where travel remains dynamic, sustainable, and accessible for all. I am also proud to recognise these creative and meaningful innovations here in Singapore, where we bring together forward-thinking partners to meet, exchange ideas, and forge global connections.”

Loic Dujardin, Head of ESG at Traveloka: “We have seen some impressive submissions at the inaugural WiT Travel Changemakers Awards that comprise innovative, tech-driven programs that deliver a positive and tangible impact on the ground. With today’s consumers seeking more green experiences, Traveloka is heartened to see the industry embed sustainability in all that we do as we strive for a more equitable future.”

Rod Cuthbert, Chairperson at Jayride and Board Member of Veltra (Tokyo) and Tourism Tasmania; Founder of Viator: “The Hidden gems category was just that: some really surprising and thoughtful projects that have not only been very successful, they’ll definitely serve as examples for similar communities and businesses throughout the region.”

Aya Aso, CEO of SAVVY Collective: “I am honoured to have had the opportunity to learn about many of your initiatives, and at the same time, I am impressed by your energy. I know that many initiatives are still halfway to the success goal you may have set, but it is wonderful to see your powerful initiatives that start from small things and with something you are facing in front of you. A real changemaker is someone who does not stop here, but keeps going until the world is acting spontaneously. Good luck with your continued journey.”

For further information about the Awards, please kindly access this link.

Pioneering Synergy of Innovation and Purpose: The Futurist Showcase at the Pierce School Penthouse Featuring Global Cannabis Holdings and Avi8ted Ventures

The stage is set for a symphony of innovation and purpose as the Futurist Showcase takes center stage August 18, at 7:15 p.m.
This exclusive event, a convergence of luminaries, will spotlight two trailblazing enterprises — Global Cannabis Holdings (GCH) ( and Avi8ted Ventures ( These visionary companies are poised to reshape industries and redefine societal progress, all against the backdrop of the exquisite Pierce School Penthouse, a residence synonymous with entrepreneurial spirit and forward-thinking excellence.

The visionary forces behind the Futurist Showcase are entrepreneurs Charlton Woodyard II, CEO of Avi8ted Ventures, and Brock Pierce, the President of the Bitcoin Foundation, whose remarkable journey spans technology, real estate, and social impact. Pierce’s commitment to pioneering change and igniting community empowerment finds a fitting home in the profound ambiance of the Pierce School Penthouse. “Brock Pierce is an inspiration to any builder with his ability to make change happen across the world in every industry he touches. We are incredibly grateful that he has opened his home to us for this amazing opportunity to present our mission to the world,” said David Luftglass, Chairman, Global Cannabis Holdings.

An assembly of Washington, D.C.’s foremost leaders, policy architects, artistic trailblazers, investors, educators, and catalysts for change will grace the gathering. Hosted at the largest penthouse in the city, The Pierce School Penthouse, this event creates an unparalleled platform for collaborative engagement, fostering the coalescence of ideas and collective growth. The Showcase’s compelling mission, empowering individuals to champion change in their communities, resonates profoundly in the context of this prestigious locale.

In an era where innovation and purpose dictate the trajectory of tomorrow, the Futurist Showcase stands as a beacon of transformative potential. From the heights of the Pierce School Penthouse, a space resonating with entrepreneurial verve, this event catalyzes more than dialogue; it ignites a movement.

About Avi8ted Ventures

Avi8ted Ventures is a dynamic and innovative force at the intersection of real estate, technology, and culture. More than a social network, Avi8ted Ventures operates as an experimental ecosystem where the physical and digital realms merge, fostering a sustainable impact ecosystem. By harnessing the collective power of real estate, technology, and culture, Avi8ted Ventures initiates a global movement of change, driving innovation, collaboration, and social progress. As a platform where ideas materialize, pioneers unite, and the future takes shape, Avi8ted Ventures empowers individuals, transitions humans to beings, and facilitates transformative journeys of lasting impact.

About Global Cannabis Holdings (GCH)

Global Cannabis Holdings (GCH) began in Uruguay as a pioneering force in the international cannabis sector. With a groundbreaking tokenized portfolio of cannabis companies, GCH is redefining the future of this rapidly growing industry. GCH has obtained ownership in 38 companies across 6 countries, all wrapped up into one entity, offering a diversified approach to investing in cannabis. The holdings include everything from a six square kilometer production project in Uruguay, to the top distributor in Brazil, and the largest extraction group in California. With a visionary, forward looking approach, GCH is poised to catalyze change on a global scale by embracing the remarkable possibilities of cannabis. GCH recently underwent its public launch in the Luxembourg market via the STOKR platform, the first registered Security Token Exchange in the European Union. For more info on the launch please check out

For media inquiries, interviews, and additional information, please contact:
Avi8ted Ventures
Charlton Woodyard II
(202) 888-5326

Topic: Press release summary

IA Models Nyc: The Pioneering Modeling Agency Redefining Diversity In The Fashion Industry

Join IA Models NYC as we revolutionize the fashion industry with our relaunch, promoting authentic representation and embracing diversity like never before.

NEW YORKJuly 11, 2023PRLog — IA Models NYC, a ground-breaking modeling agency, is delighted to announce its highly anticipated relaunch under the visionary leadership of Noah Love, a prominent black queer model. With a strong commitment to fostering a healthy and inclusive industry experience, IA Models NYC is dedicated to nurturing the careers of models of color, trans models, and non-binary models. The agency’s reemergence marks a significant milestone in the fashion world, as it is the first of its kind, owned and operated by a queer black model.

Driven by a passion for authentic storytelling and creative excellence, IA Models NYC seeks to shift the industry’s focus away from superficial trends and towards genuine representation. Rather than simply relying on the hype of inclusivity, IA Models NYC aims to create an environment where all people and their unique stories are embraced and celebrated.

As the agency prepares to relaunch on July 15th, 2023, IA Models NYC is poised to reshape the landscape of the fashion industry by cultivating relationships based on creativity, integrity, and mutual respect. Noah Love’s leadership, combined with his own experiences as a member of marginalized communities, positions him as an empathetic and influential force in the agency’s mission to redefine beauty standards and challenge industry norms.

IA Models NYC’s dedication to promoting a healthy and inclusive industry experience is reflected in its core values, which can be found on their website, The agency prioritizes the well-being and professional growth of its models, fostering an environment where they feel empowered, supported, and represented.

Noah Love shared his excitement about the relaunch, stating, “IA Models NYC is more than just an agency; it’s a movement that advocates for authentic representation and empowers models to be their true selves. By providing a nurturing space for models of color, trans models, and non-binary models, we are actively working towards a future where diversity is celebrated, and beauty knows no boundaries.”

IA Models NYC’s relaunch promises an array of captivating campaigns, runway shows, and collaborations that will captivate the fashion industry and inspire audiences worldwide. The agency invites industry professionals, influencers, and enthusiasts alike to join them in this transformative journey.

About IA Models NYC:

IA Models NYC is a pioneering modeling agency headquartered in New York City. Founded and operated by Noah Love, a black queer model, the agency is dedicated to promoting a healthy and inclusive industry experience for models of color, trans models, and non-binary models. IA Models NYC aims to redefine beauty standards and advocate for authentic representation in the fashion industry. To learn more, please visit

Pioneering Study of Leaders Across Health & Wellbeing Industries Reveals Unique Opportunity

 Wisdom Works Group released a pioneering report of leadership across the health and wellbeing industries. “Leading in the Health and Wellbeing Industry 2023: Are we walking our talk?” reveals a unique opportunity for these leaders to enhance wellbeing for themselves and the people and organizations they serve. The report findings are a clarion call for the health and wellbeing industry to make thriving a standard of success for leadership and industry impact.

The first study of its kind, Wisdom Works sought to determine: As leaders of health and wellbeing industries, are we thriving personally? Are we advancing wellbeing through how we lead? Wellbeing has become a driver of brand performance, workforce engagement, and social and environmental change—and is one of the central challenges and opportunities of leadership today. The wellbeing leadership agenda is even more crucial for organizations in the health and wellbeing industry because it is an industry that the rest of the world looks to for health and wellbeing solutions and advice.

“Leading in the Health & Wellbeing Industry 2023” represents a survey of 841 leaders spanning 71 countries across every region of the world and impacting a reported 19 million people. Leaders completed a survey examining their experience of their organization, their everyday stressors, and 19 psychometrics of wellbeing leadership addressing their psychological wellbeing and leadership impact. The health and wellbeing industry was defined by three sectors: the Global Wellness Economy, Healthcare, and Human Potential & Development.

Overall, the nine key findings which emerged from this study uncover that leaders across the health and wellbeing industry are collectively reporting that they are not as internally well-resourced as they could be to handle the complexities and challenges they face. With leaders as a linchpin for people’s experience at work, this timely study brings to light the need for integrating the science and practices of wellbeing into leader development as a strategy for improving leadership, work culture, and industry impact.

The study found that middle- and first-line managers are reporting lower wellbeing leadership scores than other leadership levels. This highlights a critical opportunity to empower wellbeing leadership in middle and first-line managers as an investment in the industry’s future.

“We are in the middle of a wellbeing revolution,” says Wisdom Works’ CEO Renee Moorefield. “The interest in wellbeing has never been higher and therefore the opportunity for health and wellbeing companies to positively impact the world has never been greater. Prioritizing wellbeing leadership is key to effectively and sustainably meeting this increased global interest. It is only by putting our own mask on first that we can authentically support another’s ability to thrive.”

Wisdom Works Group
Kate McIver



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