Tag: NaXum

 Each year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum. Pricing Trends In Referral Marketing “In direct sales, the old paradigm of giving your members as promoters the ‘best price’ on the product instead of the retail customer is dying. Companies everywhere are setting up pricing structures that remove ANY incentive for a regular consumer to want to become a promoter only on the basis of getting a ‘better price’ for the product.” – Ben Dixon, CEO ... Read more

 Each year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum. A Cause Bigger Than Yourself In our last report, we highlighted the trend of tastefully tying causes to your direct sales company as a must to “Engage for Good.” Causes continue to be catalysts for viral participation and enhancing the story of direct selling companies across the globe. Companies today are tying causes into the experience of being a member in unique ways: Some are rewarding their ... Read more

 Each year Ben Dixon, the NaXum CEO, compiles a list of the top trends the team has seen in the referral marketing space and shares the report with the Direct Selling Executives Forum. Rise Of Predictive Platforms: With COVID-19 continuing to change the way business is done across the globe, Referral Marketing businesses everywhere are faced with how best to support their members when the majority are no longer leaving home like they used to. The FTC in the USA has recently called out referral marketing companies for allowing their members to use deceptive practices to enroll sellers. Once again ... Read more